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‘Daredevil’ Hits Reset Button as Marvel Overhauls Its TV Business

Posted on 10/11/23 at 9:26 am
Posted by RLDSC FAN
Rancho Cucamonga, CA
Member since Nov 2008
51687 posts
Posted on 10/11/23 at 9:26 am
quote:

It didn’t take long to see the problem after Marvel Studios’ Daredevil: Born Again paused production mid-June during the writers strike. Fewer than half of the series’ 18 episodes had been shot, but it was enough for Marvel executives, including chief Kevin Feige, to review the footage and come away with a clear-eyed assessment: The show wasn’t working.

So, in late September, Marvel quietly let go head writers Chris Ord and Matt Corman and also released the directors for the remainder of the season as part of a significant creative reboot of the series, The Hollywood Reporter has learned. The studio is now on the hunt for new writers and directors for the project, which stars Charlie Cox as Matt Murdock, a blind lawyer turned superhero.

The Daredevil revamp is the latest in a series of growing pains for Marvel television. Since debuting the Emmy-winning WandaVision in January 2021, the studio, which dominated the film industry in the 2010s, has released more than 50 hours of TV programming after creating a small-screen division from the ground up during the pandemic.

Through it all, the company eschewed the traditional TV-making model. It didn’t commission pilots but instead shot entire $150 million-plus seasons of TV on the fly. It didn’t hire showrunners, but instead depended on film executives to run its series. And as Marvel does for its movies, it relied on postproduction and reshoots to fix what wasn’t working.

Even though they remain, along with Star Wars titles, the most watched shows on Disney+, Marvel series have recently faced a number of creative challenges and cries of diminishing returns from critics and audience metrics, causing a major shift at the studio to move to make TV shows the more traditional way.



LINK
Posted by GeauxTigerTM
Member since Sep 2006
30596 posts
Posted on 10/11/23 at 9:35 am to
quote:

The show wasn’t working.


Worst part of this "realization" is that in no way should this be a revelation. Each and every one of these shows should have been like printing money, but instead of attempting to entertain fans with what long time paying customers actually expected from the characters and stories, they began jamming "current thing" into every part of it...and fans rejected it, and as they're doing with Loki season 3, simply ignoring it which is worse than bitching about it. Apathy is much worse.

Will they get back some of the people if they actually right the ship and go back to just telling good stories and leave the politics aside? Maybe. But I'd guess a ton simply left and won't bother any more.
Posted by Fun Bunch
New Orleans
Member since May 2008
116166 posts
Posted on 10/11/23 at 9:37 am to
quote:

Through it all, the company eschewed the traditional TV-making model. It didn’t commission pilots but instead shot entire $150 million-plus seasons of TV on the fly. It didn’t hire showrunners, but instead depended on film executives to run its series. And as Marvel does for its movies, it relied on postproduction and reshoots to fix what wasn’t working.



This explains a lot
Posted by Fewer Kilometers
Baton Rouge
Member since Dec 2007
36087 posts
Posted on 10/11/23 at 9:52 am to
In the 70's, ABC had a Movie of the Week, which was their way of programming a slew of made-for-TV movies, but also to use as a test kitchen for series pilots. It's where we got Kolchak, The Rookies, The Six Million Dollar Man, Alias Smith and Jones, Starsky and Hutch, and on and on.

Imagine if MarvelDisney did something like this. Last year we got Werewolf by Night, which was amazing. Imagine getting a standalone film like that each month, with a reasonable budget, testing whether audiences want a series or not.
Posted by GalacticaCannon
Member since Aug 2022
2939 posts
Posted on 10/11/23 at 9:52 am to
Dumpster fire.

Just hire the Netflix crew you stubborn bastard.
Posted by GeauxTigerTM
Member since Sep 2006
30596 posts
Posted on 10/11/23 at 10:03 am to
quote:

Dumpster fire.

Just hire the Netflix crew you stubborn bastard.


Yeah, but wasn't it funny when the staunchly Catholic Matt Murdock was made to do the walk of shame by She-Hulk writers?!?!!



HAHAHAHAHA

hahaha

hehe

umm...

Posted by trux83LSU
brandon, ms
Member since Dec 2006
2655 posts
Posted on 10/11/23 at 10:04 am to
quote:

Last year we got Werewolf by Night, which was amazing. Imagine getting a standalone film like that each month, with a reasonable budget, testing whether audiences want a series or not.

I think they should just do like 1 short like that per quarter. You can always do maybe 1 series a year too. Loki has been good. Moon knight was good. But they have rushed so many endings on shows because of covid or strikes or whatever.

Like do a universe 838 1 hour short leading into dr strange. Can do shorts on some xmen stuff leading into deadpool.
Posted by JasonMason
Memphis
Member since Jun 2009
4674 posts
Posted on 10/11/23 at 10:07 am to
3-5 years from now the media that covers all these shows is going to be telling us why none of these shows and movies are working anymore. The only problem is, they are going to be saying the same things that have been said on this board for the last 3-5 years.

I no longer care about any of this stuff, and I never thought that would happen. I have a feeling there are plenty like me. If you're Disney/Marvel, apathy is much worse than loving/hating the shows because you're still tuned in to the content.
Posted by Esquire
Chiraq
Member since Apr 2014
11687 posts
Posted on 10/11/23 at 10:18 am to
Hire the Netflix guys and let them continue where their series left off. We had the perfect Bullseye after that origin story.
Posted by boxcarbarney
Above all things, be a man
Member since Jul 2007
22766 posts
Posted on 10/11/23 at 10:48 am to
quote:

Will they get back some of the people if they actually right the ship and go back to just telling good stories and leave the politics aside? Maybe. But I'd guess a ton simply left and won't bother any more.



I think if they made really good, entertaining shows, people will come back. Just like with Picard, a lot of people checked out with Season 2 and didn't bother with Season 3 until others started talking about how good it was.
Posted by AUCom96
Alabama
Member since May 2020
5026 posts
Posted on 10/11/23 at 10:56 am to
quote:

Dumpster fire.

Just hire the Netflix crew you stubborn bastard.


Yep. They did a great job with it.

This tells me that this show was getting the typical Disney treatment post 2019 and sinking numbers are giving them pause. However, we're talking about a staunchly Catholic, white male, son of a boxer, tough asskicker who doesn't need CG for his hero credentials.

I still expect it to suck... or just get canned.
Posted by GeauxTigerTM
Member since Sep 2006
30596 posts
Posted on 10/11/23 at 11:04 am to
quote:

Just like with Picard, a lot of people checked out with Season 2 and didn't bother with Season 3 until others started talking about how good it was.



Yeah...I never went back.
Posted by SammyTiger
Baton Rouge, LA
Member since Feb 2009
66759 posts
Posted on 10/11/23 at 11:10 am to
quote:

they're doing with Loki season 3, simply ignoring it which is worse than bitching about it. Apathy is much worse.


i haven’t watched Loki but aren’t people generally happy with it?

People rag on the Marvel Shows but then they’ll be like “well WandaVision was pretty good, and Loki is great, and MoonKnight was good and i kinda like Captain America and Hawkeye wasn’t bad. and my daughter likes Ms marvel ”

I really enjoyed the DD series on Netflix, Season 1 of JJ and the Defenders series but Like Cage sucked and so did Iron Fist and both lost me after a season.

DD was good but i was always amazed at the level of violence in the Netflix shows. it was awesome
but i didn’t think it would fly with Disney.
This post was edited on 10/11/23 at 11:17 am
Posted by RollTide1987
Augusta, GA
Member since Nov 2009
65147 posts
Posted on 10/11/23 at 11:29 am to
Who could have seen this coming?!

Instead of a soft reboot, Disney should have kept a good thing going and brought back everyone from the Netflix series. Season four with Daredevil vs. Bullseye was set up to be must-see-TV.
Posted by CCT
LA
Member since Dec 2006
6230 posts
Posted on 10/11/23 at 11:33 am to
quote:

SammyTiger


Hit it on the head. I didn’t think that level of violence would work either, but Disney needs to put it back in.

What about Punisher?
Posted by GeauxTigerTM
Member since Sep 2006
30596 posts
Posted on 10/11/23 at 11:45 am to
quote:

I didn’t think that level of violence would work either, but Disney needs to put it back in.


Of course, but that would be appealing to an audience they don't seem to want any more. And here's the rub.

Disney went out and purchased Marvel to counterbalance what they already had in the arsenal, which was mostly female properties. It's also why they purchased Lucasfilm. They had princesses wrapped up...they needed to add boys/men to the audience.

So...what did they do after buying them?



And this:

quote:

"But, as the plan goes forward I think frankly we'll be ... you know, eventually I think we're going to reach a time where it's not just ... listen, it would be amazing to see all of our female characters the way we have seen ... most, never all male, but primarily male. I think we're getting to the point soon where we have so many great female characters that those are just our heroes as opposed to when are they all female, all male. It's just the Marvel heroes, more than half of which will be women." Kevin Feige - 2018


LINK

So, they went out and spent billions of dollars to counterbalance what they already had, then threw it all away to appease feminist activists. And at the same time, their revenue and viewership has declined as the male audience they openly said they didn't care about shrugged and walked away.

It's been crazy to watch.

But hey...who's not jazzed about this?!?


Posted by sorantable
Member since Dec 2008
48825 posts
Posted on 10/11/23 at 11:51 am to
quote:

Just hire the Netflix crew you stubborn bastard.

I doubt they want to go as dark as the Netflix series did.
Posted by Bard
Definitely NOT an admin
Member since Oct 2008
51781 posts
Posted on 10/11/23 at 12:26 pm to
quote:

I doubt they want to go as dark as the Netflix series did.


Which is part of the problem. Daredevil, like Punisher, is a dark series because it deals (as much as a fictional world can) the grimy underbelly of society and how that can present someone with high moral character a choice between only two bad possible solutions.
Posted by GeauxTigerTM
Member since Sep 2006
30596 posts
Posted on 10/11/23 at 12:53 pm to
quote:

Which is part of the problem. Daredevil, like Punisher, is a dark series because it deals (as much as a fictional world can) the grimy underbelly of society and how that can present someone with high moral character a choice between only two bad possible solutions.


Correct. They bought properties they're not in any way interested in adapting properly...and then blame the long time fans that made the properties valuable enough for them to want to buy them for not supporting the new thing they've neutered.
Posted by Keep Stirring
Member since Sep 2016
2607 posts
Posted on 10/11/23 at 12:55 pm to
You could put Daredevil as a secondary character in a PG-13 movie - he literally had a cameo in the last Spider-Man film
This post was edited on 10/11/23 at 12:56 pm
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