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re: Panic Time: NBA Fast-Approaching Historic Ratings Lows

Posted on 4/20/21 at 3:25 pm to
Posted by beaverfever
Arkansas
Member since Jan 2008
34547 posts
Posted on 4/20/21 at 3:25 pm to
I feel burnt out on the NBA when it’s not even NBA season. It’s overexposed. The advent of the superteam has decreased the amount of meaningful basketball that they put into their 8 month season and it’s made the problem worse. Less is more.
Posted by ItNeverRains
Offugeaux
Member since Oct 2007
28166 posts
Posted on 4/20/21 at 4:16 pm to
I honestly could not tell you more than two players on a handful of teams, most team I wouldn’t know anyone.
Posted by bnb9433
Member since Jan 2015
14569 posts
Posted on 4/20/21 at 5:17 pm to
Good. Let it burn
Posted by gthog61
Irving, TX
Member since Nov 2009
71001 posts
Posted on 4/20/21 at 6:06 pm to
quote:

Good. Let it burn



Is there any more we can do to help it though?

Completely not giving a shite seems so inadequate
Posted by ZIGG
Member since Dec 2016
11232 posts
Posted on 4/20/21 at 6:19 pm to
Maybe stop demonizing America, all law enforcement, and half the population?

Maybe stop only promoting far left politics?

Maybe stop showing favoritism towards certain star players which as a result changes the outcome of games?

Just a few suggestions for the NBA
Posted by SoFla Tideroller
South Florida
Member since Apr 2010
35897 posts
Posted on 4/20/21 at 7:03 pm to
In a way, Jordon was one of the worst things to happen to the NBA. Stern, in his short-sighted greed, really started to promote the cult of personality around the league's stars. This paid off in the 90s. And when MJ came along, he took it into the stratosphere. The mass-marketing of him by corporate America made his influence on the game way out of proportion to his position. The leagues growth seemed to validate Stern's strategy.

That's all well and good when the stars you are pushing to the front are likable (at least in as much as Michael's public persona was). But when you get a generation of stars that are not only unlikable, but treat their customers with outright hatred? Good luck with that.
Posted by PowerTool
The dark side of the road
Member since Dec 2009
22414 posts
Posted on 4/21/21 at 12:07 am to
quote:

I feel burnt out on the NBA when it’s not even NBA season. It’s overexposed. The advent of the superteam has decreased the amount of meaningful basketball that they put into their 8 month season and it’s made the problem worse. Less is more.




The way the NBA is covered in the media also had an affect on my disappearing interest level. If I try to flip over to sports radio to find out what happened the night before or something, all they talk about is the personalities and who's disrespecting who, what's going on in the locker room, and who didn't give a proper fist bump leaving the court. Hearing that crap about a handful of players year-round does not hold my attention.
Posted by BilJ
Member since Sep 2003
160529 posts
Posted on 4/22/21 at 9:10 am to
it made itself into a postseason sport and then shrunk that down even further when 2 maybe 3 teams in it can actually win it all.

The regular season is largely trash because half the league is making the playoffs the other half is tanking. The playoff race isn't exciting because the teams jockeying for those final positions have no shot to do much in the playoffs so who cares?

In short the regular season has no stakes and the playoffs have a predictable ending. Not a great mix for casual fan appeal.
Posted by BilJ
Member since Sep 2003
160529 posts
Posted on 4/22/21 at 10:59 am to
also a problem with the sport, when your offseason activity and drama eclipses the regular season
Posted by DemonKA3268
Parts Unknown
Member since Oct 2015
20700 posts
Posted on 4/22/21 at 11:11 am to
quote:

Panic Time: NBA Fast-Approaching Historic Ratings Lows


Posted by tiggerthetooth
Big Momma's House
Member since Oct 2010
63050 posts
Posted on 4/22/21 at 11:16 am to
quote:

I can watch an entire game, essentially, on youtube in under 10 minutes.. why would I waste my time watching some network broadcast?



That's worse than watching an entire game. They account for the duration of viewing in their marketing metrics, no? Probably easy to calculate digitally.
Posted by RogerTempleton
Austin
Member since Nov 2014
3280 posts
Posted on 4/22/21 at 12:21 pm to
limited fan attendance will do that. Just not the same to watch.

Posted by mizzoubuckeyeiowa
Member since Nov 2015
38163 posts
Posted on 4/22/21 at 6:41 pm to
quote:

People really don’t like a few superteams dominating? It’s so exciting.


It's what killed CFB.
Posted by Oilfieldbiology
Member since Nov 2016
40055 posts
Posted on 4/22/21 at 6:47 pm to
quote:

limited fan attendance will do that. Just not the same to watch.


You could tell, especially in college and pro football
Posted by chinese58
NELA. after 30 years in Dallas.
Member since Jun 2004
31998 posts
Posted on 4/22/21 at 10:41 pm to
I'm still getting the Mavs on one of my new Bally sports networks. I always paid extra and got five of the Fox Sports regional networks. The one where I get Rangers, Stars and Mavs games is a Bally station. The one where I get the Pelicans games changed to Ballys too.

Three other channels changed from Fox Sports South, Fox Sports West, and a roving Fox Sports alternative channel to Fox College Sports. Saturday night the channel that used to be Fox Sports West showed St. John Bosco vs Mater Dei at 9:30 Central. Was glad to see that because during "normal" years, that one always showed a CIF high school game at 9:30 on Friday nights. Hopefully I'll still get those.

I still get Fox Sports 1 and 2 too.
Posted by RogerTempleton
Austin
Member since Nov 2014
3280 posts
Posted on 4/23/21 at 11:17 am to
quote:

You could tell, especially in college and pro football



Different sports, less games, every game matters far more. The NBA playoffs wont have that much of a year-over-year drop off as the NBA regular season did.
Posted by I Bleed Garnet
Cullman, AL
Member since Jul 2011
54846 posts
Posted on 4/23/21 at 11:23 am to
quote:

Is there any more we can do to help it though?

Completely not giving a shite seems so inadequate

Agreed, i would love to know as well
Posted by ThePTExperience1969
Baton Rouge, LA
Member since Apr 2016
13360 posts
Posted on 4/23/21 at 11:51 am to
quote:

Panic Time: NBA Fast-Approaching Historic Ratings Lows


The NBA has suffered another ratings disaster, with ABC falling 45 percent since the 2011-12 season, while TNT was down 40 percent, and ESPN was off 20 percent.

This ratings tumble is nothing new, granted. The past two NBA finals each have fallen one over the other, with last year’s down 51 percent to an all-time low for the championships. The worst was the final game, off nearly 70 percent year-over-year.

So far, the average viewership for the league’s games is only 2.83 million, according to The Athletic. For comparison, recent episodes of the NBC crime drama, The Blacklist, average about 3.3 million viewers, while one of ABC’s biggest shows, medical drama, The Good Doctor, averages just over four million per week. Historically, sports out earns any regular TV series.

The NBA’s collapse may not be surprising in light of recent polls finding that basketball fans feel that the league has become far too wrapped up in politics.

In September, a Harris poll found that 39 percent of respondents who identified as sports fans felt that the NBA had become too political, and 19 percent said that they had turned off pro basketball because of the NBA’s deep links to China.

In 2020, the NBA’s coronavirus season in the bubble launched with heavy-handed paeans to the anti-American Black Lives Matter agenda. But reactions to those displays of leftism may have alarmed NBA Commissioner Adam Silver because the league boss claimed that this season would dispense with the more overt displays of support for BLM.

“My sense is there’ll be somewhat a return to normalcy, that those messages will largely be left to be delivered off the floor. And, I understand those people who are saying, ‘I’m on your side, but I want to watch a basketball game,'” Silver said last October.

Still, if the ratings for the 2021 season are any indication, Silver’s realizations may have come too late.


I also don't like star players sitting out games days at a time, more a fantasy basketball grievance I have but I think that factors into the bad ratings performance as well. I also don't watch basketball consistently until the playoffs, same with baseball.
Posted by hiltacular
NYC
Member since Jan 2011
19964 posts
Posted on 4/23/21 at 1:40 pm to
quote:

it made itself into a postseason sport and then shrunk that down even further when 2 maybe 3 teams in it can actually win it all.

The regular season is largely trash because half the league is making the playoffs the other half is tanking. The playoff race isn't exciting because the teams jockeying for those final positions have no shot to do much in the playoffs so who cares?

In short the regular season has no stakes and the playoffs have a predictable ending. Not a great mix for casual fan appeal.


Nailed it.
Posted by nicholastiger
Member since Jan 2004
51165 posts
Posted on 4/23/21 at 1:46 pm to
shut up and dribble
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