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NBA Media Rights Likely Headed for Open Market Next Week
Posted on 4/18/24 at 8:07 pm
Posted on 4/18/24 at 8:07 pm
quote:
The National Basketball Association’s exclusive media rights negotiating window with current partners Disney and Warner Bros. Discovery is likely to expire Monday without a new deal, according to people familiar with the matter.
Beginning next week, the NBA will be able to work on agreements for new partners to show packages of games. Amazon, Apple, YouTube TV, Comcast’s NBCUniversal/Peacock and Netflix have all had preliminary conversations with the league expressing potential interest, CNBC reported last year. The exclusive negotiating window with the league’s incumbent partners officially ends Monday.
quote:
The NBA is looking to double the $24 billion it generated from its previous media rights deal with Disney and Warner Bros. Discovery by adding new partners and charging more for rights, CNBC reported last year. In 2014, during the NBA’s last negotiation, the league renewed its rights with Disney and Time Warner about five months before the end of its exclusive negotiating window. The NBA also doubled the price for its rights in that deal from its previous agreement.
This time, the discussions with Disney and Warner Bros. Discovery are more complicated because of the likely addition of a third party. Both Disney and Warner Bros. Discovery aren’t eager to lose the rights they already have. Still, the league is looking for a large increase in fees, and neither company wants to carry the full burden of paying significantly more for what they already have, according to people familiar with the negotiations.
That allows for the league to bring in another party — or possibly even two more. The NBA could sell its new in-season tournament package of games to a separate media company other than its primary new streaming partner, one of the people said.
Last year’s NBA playoffs was the most watched in 11 years across TNT, ABC, ESPN and NBA TV, according to Nielsen. The 2023-24 NBA regular season averaged 1.09 million viewers, up 1% from last year and the highest across-network average in four years, according to SportsMediaWatch.
Still, regular-season viewership plateaued this year among standard cable and broadcast networks. Across ABC, ESPN and TNT, the average televised audience of 1.56 million was down 1% from last year’s 1.59 million and was the lowest in three years. TNT averaged 1.4 million viewers for its 65 regular-season games, equaling the year prior, according to a Warner Bros. Discovery spokesperson.
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Posted on 4/18/24 at 8:24 pm to RLDSC FAN
The NBA hasn’t been worth shite since it left NBC
Posted on 4/18/24 at 8:37 pm to RLDSC FAN
They just cant lose the TNT crew
Posted on 4/18/24 at 8:38 pm to The Boat
quote:
The NBA hasn’t been worth shite since it left NBC
I think this rights bidding process may show the opposite
Posted on 4/18/24 at 8:41 pm to The Boat
Posted on 4/18/24 at 9:21 pm to RLDSC FAN
Get ready for espn to wildy bid 10x what the product is actually worth. If they lose the NBA, their entire network will self-destruct. It doesn't matter how much they lose. They basically can't exist now without propping up the NBA.
. Last time media rights were up for bid, espn essentially doubled the top players salaries.
Max deal is about to be $70M/yr.
. Last time media rights were up for bid, espn essentially doubled the top players salaries.
Max deal is about to be $70M/yr.
Posted on 4/18/24 at 9:29 pm to Jack Ruby
quote:
Get ready for espn to wildy bid 10x what the product is actually worth. If they lose the NBA, their entire network will self-destruct. It doesn't matter how much they lose. They basically can't exist now without propping up the NBA. . Last time media rights were up for bid, espn essentially doubled the top players salaries. Max deal is about to be $70M/yr.
Wasn’t this part of Espn’s recent issues. Seems like a limited return. Nobody watches that shite
Posted on 4/18/24 at 9:32 pm to RLDSC FAN
The NBA on Netflix is coming soon.
Posted on 4/18/24 at 9:43 pm to saint tiger225
quote:
The NBA on Netflix is coming soon.
Posted on 4/18/24 at 9:45 pm to Mr. Elvert
That's why I don't understand why everyone is raising the price by overbidding. NBA ratings aren't exactly through the roof.
Posted on 4/18/24 at 9:59 pm to S
Posted on 4/18/24 at 10:04 pm to SoFla Tideroller
Yeah, nobody I know in Cullman has ever watched the NBA
Posted on 4/19/24 at 7:45 am to SoFla Tideroller
quote:
That's why I don't understand why everyone is raising the price by overbidding. NBA ratings aren't exactly through the roof.
Live sports are on a different level than everything on television in the view of advertisers. No one DVR's live sports to skip commercials later. They watch it live. Advertisers know this and networks can demand top $$.
Even if the rankings are staying stagnant or even dropping slightly, it does well enough in the target demos for it to be worth it.
Posted on 4/19/24 at 7:49 am to RLDSC FAN
quote:
Still, regular-season viewership plateaued this year among standard cable and broadcast networks. Across ABC, ESPN and TNT, the average televised audience of 1.56 million was down 1% from last year’s 1.59 million and was the lowest in three years. TNT averaged 1.4 million viewers for its 65 regular-season games, equaling the year prior, according to a Warner Bros. Discovery spokesperson.
Hard to imagine that regular season viewership numbers like this is worth the money that they are asking for.
Posted on 4/19/24 at 7:50 am to Jack Ruby
quote:
If they lose the NBA, their entire network will self-destruct. It doesn't matter how much they lose. They basically can't exist now without propping up the NBA.
Wait waht?
What weird melt is this about?
quote:
Last time media rights were up for bid, espn essentially doubled the top players salaries.
Max deal is about to be $70M/yr.
Well yeah considering a max is calculated based on league revenue.
This post was edited on 4/19/24 at 7:51 am
Posted on 4/19/24 at 7:51 am to Mr. Elvert
quote:
Nobody watches that shite
quote:
Last year’s NBA playoffs was the most watched in 11 years across TNT, ABC, ESPN and NBA TV, according to Nielsen. The 2023-24 NBA regular season averaged 1.09 million viewers, up 1% from last year and the highest across-network average in four years, according to SportsMediaWatch.
Posted on 4/19/24 at 7:52 am to Tigerfan1274
quote:
Hard to imagine that regular season viewership numbers like this is worth the money that they are asking for.
So networks are bidding on these to virtue signal or what?
Posted on 4/19/24 at 7:52 am to Tigerfan1274
You aren't buying regular season. You are buying the playoffs
Posted on 4/19/24 at 9:21 am to RLDSC FAN
I don't see how ESPN would have the money to keep paying ungodly amounts to the NFL, NBA, MLB, NHL, and the NCAA.
Posted on 4/19/24 at 9:35 am to SlowFlowPro
quote:
So networks are bidding on these to virtue signal or what?
Of course not. Let's see who and what the bids are first. I would think if ESPN and Warner thought the NBA was worth everything they were asking for, they wouldn't have let the negotiations get to the open market. CBS didn't let SEC football get to an open market until they were ready to dump it.
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