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TD_Hero
Member since Dec 2016
156 posts
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Lavar Ball Business Strategy
Really not that hard to figure out. I just can't figure out his next move. He begins by saying outlandish things about his son like he will be better than Jordan, already better than Curry, etc. etc. He sees that ESPN and other outlets eat up everything he says giving him free airtime for nothing. He then has a platform for his sons shoe and sets a ridiculous price for it. This is the part I can't figure out. I think he's using almost the same strategy Trump did to become president and that worked out so who Knows. Anyone care to elaborate what his angle is by setting the price so high? I don't like the guy, but I think he is playing the media like a fiddle, and it's for sure working. Exactly like Trump did.
This post was edited on 5/5 at 2:35 pm


jefforize
USA Fan
T-Mobile Arena
Member since Feb 2008
33102 posts
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re: Lavar Ball Business Strategy


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KosmoCramer
Ohio State Fan
Member since Dec 2007
58603 posts
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re: Lavar Ball Business Strategy
If Ball turns into a decent pro or becomes some sort of legendary NBA player, those first series shoes will be worth a lot of money.


danfraz
LSU Fan
San Antonio TX
Member since Apr 2008
21939 posts

re: Lavar Ball Business Strategy
quote:

shoes will be worth a lot of money.



for who? the guy who designed the logo that the Ball's seem to have stolen??


KosmoCramer
Ohio State Fan
Member since Dec 2007
58603 posts
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re: Lavar Ball Business Strategy
The guy claiming ownership of the logo is the Ohio State WR coach


timbo
LSU Fan
Red Stick, La.
Member since Dec 2011
5332 posts

re: Lavar Ball Business Strategy
I'm sick of hearing about this guy. I don't know why people think he's that interesting. He's a loudmouth who has three kids who are good basketball players. That's it. People act like he invented fire or he's some business genius. I mean, is he interesting just because he says outrageous shit? Because there are homeless guys wandering around Baton Rouge who say some real outrageous shite.


Dizz
USA Fan
Member since May 2008
7465 posts

re: Lavar Ball Business Strategy
quote:

If Ball turns into a decent pro or becomes some sort of legendary NBA player


Those are two entirely different things if he is a decent pro brand wont do squat. If he is some transcendent once in a generation talent than his Dad made the right move.



Spelt it rong
New Orleans Saints Fan
Louisissippi
Member since Oct 2012
3714 posts

re: Lavar Ball Business Strategy
Well, it IS a circle just like his...


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DawgCountry
Kennesaw St. Fan
Great State of GA
Member since Sep 2012
20658 posts

re: Lavar Ball Business Strategy
if you cant afford them, then you aren't a big baller

duh


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JohnnyKilroy
New Orleans Pelicans Fan
Member since Oct 2012
15955 posts
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re: Lavar Ball Business Strategy
quote:

If Ball turns into a decent pro or becomes some sort of legendary NBA player, those first series shoes will be worth a lot of money.



Uhhh what?



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KosmoCramer
Ohio State Fan
Member since Dec 2007
58603 posts
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re: Lavar Ball Business Strategy
quote:


Those are two entirely different things if he is a decent pro brand wont do squat. If he is some transcendent once in a generation talent than his Dad made the right move.


I was thinking legendary as in a guy like Johnny Manziel .

I think his dad will self market himself that those shoes will be worth the price paid even if Lonzo isn't a good pro.


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I Bleed Garnet
South Carolina Fan
The Big Apple/Greenwich CT
Member since Jul 2011
7426 posts

re: Lavar Ball Business Strategy
Its pretty ridiculous, but the sneaker game is ridiculous as well.

People spend thousands on shoes.

Won't be shocked if they buy these as well.


castorinho
Oklahoma Fan
13623 posts
Member since Nov 2010
46948 posts

re: Lavar Ball Business Strategy
If this board is any indication, he's doing a fantastic job.


But I don't really frequent social media so I'm not sure what kind of audience he's reaching. Wasn't he on ESPN a few weeks ago?


TbirdSpur2010
Texas A&M Fan
THE ALAMO CITY
Member since Dec 2010
110430 posts

re: Lavar Ball Business Strategy
quote:

he's using almost the same strategy Trump did to become president


Similar, yeah.

For his business model right now, basically the more outlandish he is, the more attention he'll attract. Yeah, folks are going to talk incredulously about a 495-dollar pair of shoes.

....but if they're talking about your shoes, they're not talking about the other guy's.
This post was edited on 5/5 at 2:59 pm


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JohnnyKilroy
New Orleans Pelicans Fan
Member since Oct 2012
15955 posts
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re: Lavar Ball Business Strategy
quote:

Its pretty ridiculous, but the sneaker game is ridiculous as well.

People spend thousands on shoes.

Won't be shocked if they buy these as well.


The shoes that fetch more than ~300 bucks are usually some combination of super limited, have some sort of story behind them, have some kind of unique design, or carry a premium brand name with them.


Lavar Ball is a nobody in terms of sneakers. Lonzo ball is a nobody in terms of the NBA. BBB is a nobody in terms of clothing companies.

Anyone who thinks these are gonna sell at any appreciable amount is high af.


OneMoreTime
SMU Fan
Florida Gulf Coast Fan
Member since Dec 2008
58243 posts

re: Lavar Ball Business Strategy
10k replies, 21k retweeted, and 24k likes on this tweet
quote:

Big Baller's loose! If you can't afford the ZO2'S, you're NOT a BIG BALLER! ??
He's got a pretty good reach.


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Captain Crown
LSU Fan
Member since Jun 2011
22039 posts

re: Lavar Ball Business Strategy
All about clicks and free media exposure. He has nailed it. But he's an a-hole.


Goldrush25
Washington Fan
San Diego, CA
Member since Oct 2012
16266 posts

re: Lavar Ball Business Strategy
quote:

If this board is any indication, he's doing a fantastic job


I was undecided until I read Lonzo's twitter timeline and he has pro athletes publicly supporting them, saying they're going to scoop some up. Chad Johnson's supporting him, that's 3.5 million followers right there.

I can't imagine this going any better for them. And if the shoes were priced at $100, we wouldn't still be talking about them today.
This post was edited on 5/5 at 3:08 pm


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JohnnyKilroy
New Orleans Pelicans Fan
Member since Oct 2012
15955 posts
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re: Lavar Ball Business Strategy
He certainly nailed it from a brand exposure and marketing strategy, but the product is severely lacking relative to competitors in just about every area.

Highly unlikely it will perform as well as Nike's or Adidas shoes on the court. The design looks like rehashed Kobe's from 7 years ago, and the price is just laughable.

Lavar is getting a ton of publicity because he's a living meme. I don't see anything that convinces me that this will translate to actual sales.
This post was edited on 5/5 at 3:11 pm


Ric Flair
LSU Fan
Charlotte
Member since Oct 2005
9113 posts

re: Lavar Ball Business Strategy
Sounds like the Grey Goose ultra premium price point strategy


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