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Lavar Ball Business Strategy
Posted on 5/5/17 at 2:34 pm
Posted on 5/5/17 at 2:34 pm
Really not that hard to figure out. I just can't figure out his next move. He begins by saying outlandish things about his son like he will be better than Jordan, already better than Curry, etc. etc. He sees that ESPN and other outlets eat up everything he says giving him free airtime for nothing. He then has a platform for his sons shoe and sets a ridiculous price for it. This is the part I can't figure out. I think he's using almost the same strategy Trump did to become president and that worked out so who Knows. Anyone care to elaborate what his angle is by setting the price so high? I don't like the guy, but I think he is playing the media like a fiddle, and it's for sure working. Exactly like Trump did.
This post was edited on 5/5/17 at 2:35 pm
13
Posted on 5/5/17 at 2:35 pm to TD_Hero
Posted on 5/5/17 at 2:37 pm to TD_Hero
If Ball turns into a decent pro or becomes some sort of legendary NBA player, those first series shoes will be worth a lot of money.
Posted on 5/5/17 at 2:40 pm to KosmoCramer
quote:
shoes will be worth a lot of money.
for who? the guy who designed the logo that the Ball's seem to have stolen??
Posted on 5/5/17 at 2:45 pm to danfraz
The guy claiming ownership of the logo is the Ohio State WR coach 
Posted on 5/5/17 at 2:46 pm to TD_Hero
I'm sick of hearing about this guy. I don't know why people think he's that interesting. He's a loudmouth who has three kids who are good basketball players. That's it. People act like he invented fire or he's some business genius. I mean, is he interesting just because he says outrageous shite? Because there are homeless guys wandering around Baton Rouge who say some real outrageous shite.
Posted on 5/5/17 at 2:47 pm to KosmoCramer
quote:
If Ball turns into a decent pro or becomes some sort of legendary NBA player
Those are two entirely different things if he is a decent pro brand wont do squat. If he is some transcendent once in a generation talent than his Dad made the right move.
Posted on 5/5/17 at 2:47 pm to KosmoCramer
Well, it IS a circle just like his...
Posted on 5/5/17 at 2:48 pm to TD_Hero
if you cant afford them, then you aren't a big baller
duh
duh
Posted on 5/5/17 at 2:50 pm to KosmoCramer
quote:
If Ball turns into a decent pro or becomes some sort of legendary NBA player, those first series shoes will be worth a lot of money.
Uhhh what?
Posted on 5/5/17 at 2:51 pm to Dizz
quote:
Those are two entirely different things if he is a decent pro brand wont do squat. If he is some transcendent once in a generation talent than his Dad made the right move.
I was thinking legendary as in a guy like Johnny Manziel .
I think his dad will self market himself that those shoes will be worth the price paid even if Lonzo isn't a good pro.
Posted on 5/5/17 at 2:54 pm to TD_Hero
Its pretty ridiculous, but the sneaker game is ridiculous as well.
People spend thousands on shoes.
Won't be shocked if they buy these as well.
People spend thousands on shoes.
Won't be shocked if they buy these as well.
Posted on 5/5/17 at 2:57 pm to TD_Hero
If this board is any indication, he's doing a fantastic job.
But I don't really frequent social media so I'm not sure what kind of audience he's reaching. Wasn't he on ESPN a few weeks ago?
But I don't really frequent social media so I'm not sure what kind of audience he's reaching. Wasn't he on ESPN a few weeks ago?
Posted on 5/5/17 at 2:59 pm to TD_Hero
quote:
he's using almost the same strategy Trump did to become president
Similar, yeah.
For his business model right now, basically the more outlandish he is, the more attention he'll attract. Yeah, folks are going to talk incredulously about a 495-dollar pair of shoes.
....but if they're talking about your shoes, they're not talking about the other guy's.
This post was edited on 5/5/17 at 2:59 pm
Posted on 5/5/17 at 3:02 pm to I Bleed Garnet
quote:
Its pretty ridiculous, but the sneaker game is ridiculous as well.
People spend thousands on shoes.
Won't be shocked if they buy these as well.
The shoes that fetch more than ~300 bucks are usually some combination of super limited, have some sort of story behind them, have some kind of unique design, or carry a premium brand name with them.
Lavar Ball is a nobody in terms of sneakers. Lonzo ball is a nobody in terms of the NBA. BBB is a nobody in terms of clothing companies.
Anyone who thinks these are gonna sell at any appreciable amount is high af.
Posted on 5/5/17 at 3:04 pm to castorinho
10k replies, 21k retweeted, and 24k likes on this tweet
quote:He's got a pretty good reach.
Big Baller's loose! If you can't afford the ZO2'S, you're NOT a BIG BALLER! ??
Posted on 5/5/17 at 3:06 pm to TD_Hero
All about clicks and free media exposure. He has nailed it. But he's an a-hole.
Posted on 5/5/17 at 3:06 pm to castorinho
quote:
If this board is any indication, he's doing a fantastic job
I was undecided until I read Lonzo's twitter timeline and he has pro athletes publicly supporting them, saying they're going to scoop some up. Chad Johnson's supporting him, that's 3.5 million followers right there.
I can't imagine this going any better for them. And if the shoes were priced at $100, we wouldn't still be talking about them today.
This post was edited on 5/5/17 at 3:08 pm
Posted on 5/5/17 at 3:10 pm to Captain Crown
He certainly nailed it from a brand exposure and marketing strategy, but the product is severely lacking relative to competitors in just about every area.
Highly unlikely it will perform as well as Nike's or Adidas shoes on the court. The design looks like rehashed Kobe's from 7 years ago, and the price is just laughable.
Lavar is getting a ton of publicity because he's a living meme. I don't see anything that convinces me that this will translate to actual sales.
Highly unlikely it will perform as well as Nike's or Adidas shoes on the court. The design looks like rehashed Kobe's from 7 years ago, and the price is just laughable.
Lavar is getting a ton of publicity because he's a living meme. I don't see anything that convinces me that this will translate to actual sales.
This post was edited on 5/5/17 at 3:11 pm
Posted on 5/5/17 at 3:13 pm to TD_Hero
Sounds like the Grey Goose ultra premium price point strategy
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