re: CA started this NIL BS. Now they want more

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So the State Schools in CA want to take a percentage of the players/employees money? That’s BS. The NIL employer now has to employ and tax the school as well?

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I’m not going to waste my time researching anything related to what’s going on in California but from what’s posted in the op it actually sounds like this would allow for direct payments from athletic departments to athletes in their profit generating sports (football and mens basketball).

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Senate Bill 1401, the “College Athlete Race and Gender Equity Act,” passed the Judiciary committee on Tuesday and is headed to Appropriations. As law, it would create a revenue-sharing arrangement between athletic departments at California universities and the athletes in their money-making sports.

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Your post does not specify how the athletic departments will share the revenue with athletes in their money-making sports.

Depending on how they share the revenue, it sounds great.

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What in hell are they thinking ?

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Sounds like they were thinking about free market economies.

Amateurism in Power 5 football is a myth and has been for decades. Schools and entities that profit from college football have received billions of dollars in windfalls due to the legacy of amateurism. Schools have merely had to provide tuition, room, board, perks, etc. typically at or around marginal cost.

How much would players receive in compensation above and beyond tuition, room, board, perks, etc. if there were no regulations preventing them from receiving that compensation?

College football generates more than $4 billion in annual revenue for the 65 universities making up the Power 5. Most of the major professional sports share revenue between teams and players. Typically it's right around 50%-50%.

How many Power 5 schools are paying their players an aggregate of $30 million? ($2 billion / 65)

As a firm believer in free markets, I believe the players should receive what the market would bear if there were no regulations preventing them from receiving that compensation.

Why should government and quasi-government regulations prohibit players from earning market compensation?

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I am so tired of this naive, moronic drivel. The players don't generate any revenue. That revenue comes entirely- directly or indirectly - from the rabid fanbases. And the fanbases are driven largely by allegiance to the school. Not any given player.

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this is correct. Paying fans are fans of the UNIVERSITY. They watch the games and buy the merch because it's the university's team. I've been an LSU fans for 50 years, and I've loved a lot of LSU players over the years, but when they hit the NFL I don't really care much anymore (although I still love the guys) - I'm an LSU fan, not a fan of the player.

And the universities have spent probably billions on facilities, scholarships, coaches, nutrition, tutors, etc, etc, etc, for these players over the years. The players get massive exposure -- under the university's brand and in university facilities.

The money flows in because of the university.

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this is correct. Paying fans are fans of the UNIVERSITY. They watch the games and buy the merch because it's the university's team. I've been an LSU fans for 50 years, and I've loved a lot of LSU players over the years, but when they hit the NFL I don't really care much anymore (although I still love the guys) - I'm an LSU fan, not a fan of the player.

And the universities have spent probably billions on facilities, scholarships, coaches, nutrition, tutors, etc, etc, etc, for these players over the years. The players get massive exposure -- under the university's brand and in university facilities.

The money flows in because of the university.

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This is such a tired take as if the majority of fans for professional teams aren't the exact same way. Yes, the school and coaches in college are worth a lot more to the viewer than the players compared to a professional sport, but that's also completely borne out with what players are getting on the free market right now. Caleb Williams might make 5 million by the time he leaves USC, that would still be less than half of what Riley would make in a year and if they were to make a playoff would be a bargain for the university.

It's completely wrong to say the players don't play any part in generating the revenue. if y'all were only concerned about the school like you suggest then we should've had a great year for ticket sales and crowds last season. Is that what happened?

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All of those the free market provided.

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Do you even anti-trust, bro?

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It's completely wrong to say the players don't play any part in generating the revenue.

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Yeah people always say shite like “the universities draw the crowds, not the players” as if it’s an all-or nothing proposition. The thing is - if the players’ value is small relative to the universities, then the market would reflect that. If they have no value to the schools beyond the scholarships, housing, etc. that they are currently receiving, then in a free market we shouldn’t expect the schools to give them any additional compensation.

That’s why I don’t understand the argument. If people are correct in saying the players aren’t worth more, then what’s the risk in allowing schools to pay them?

Don’t get me wrong, I don’t particularly want the schools to pay players - not because I don’t think the players have value, but because I think it will have some unfortunate impacts on the quality of college football games. But the reality is that it’s probably inevitable unless Congress steps in and gives the NCAA antitrust protections.

If you take a step back and take an unbiased look at the state of affairs, it becomes fairly clear that the NCAA is operating as a monopoly. The best chance the NCAA and conferences have to prevent a free-for-all in the long run (barring legislative action) is probably to enter collective bargaining and come to some sort of structured revenue sharing arrangement with the athletes. I realize many folks will disagree, but personally I think that’s better than the alternative of chaos.

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Crazy to think y’all are against letting these players profit any off their own names

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They are getting paid....with a free college education and a diploma that's pretty much handed to them because half them kids can't even type out a complete sentence, much less graduate from college.

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What in hell are they thinking

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Everyone knew it would be a matter of time before the push for NIL to be shared with Title IV sports.

This is great news.

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I never said the player play NO part in generating revenue. Of course, the school needs to field a team, and the better the team, the more revenue generated. That requires players.

But you're not getting the fundamental point -- that it's the school that is primary driver. If my favorite player for LSU gets hurt and is replaced, I'll cheer just as hard, and have the same emotional attachment, to the LSU team, regardless of whether my favorite player is there.

It's the university's team and brand that drives it all.

Every single player on LSU's team could transfer to another school, and I wouldn't root for that other school at all. I'd root for LSU, with all its new players.

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The same thing could be said for every NFL or MLB team.

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I never said the player play NO part in generating revenue. Of course, the Saints needs to field a team, and the better the team, the more revenue generated. That requires players.

But you're not getting the fundamental point -- that it's the Saints that is the primary driver. If my favorite player for the Saints gets hurt and is replaced, I'll cheer just as hard, and have the same emotional attachment, to the Saints team, regardless of whether my favorite player is there.

It's the Saints team and brand that drives it all.

Every single player on the Saints team could transfer to another team, and I wouldn't root for that other team at all. I'd root for the Saints, with all its new players.

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A fan could write the same thing for the Patriots, the Eagles, the Astros, the Braves, etc.