Why not cap the amount an athlete can receive for their "likeness"

People don’t believe in compromise anymore. People scream bloody murder until they have their way and basically directly target anyone who disagrees and falsely labels them as some sort of tyrant.

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People scream bloody murder until they have their way and basically directly target anyone who disagrees and falsely labels them as some sort of tyrant.

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Hmm, maybe a look in the mirror?

Because it's un-American.

It’s not against the law for anyone to get paid for their likeness

If Player A exceeds his market value while Player B does not, would a company be able to renegotiate for less money or would they just have to eat the loss?

What would stop a school from essentially having alumni businesses begin shopping around potential student athletes? Alabama having Regions bank offer kids contracts to try and outbid LSU and Raising Canes.

I’m all for student athletes being able to make money off of their likeness, but feel like this will really peel back the curtain on shady recruiting and create a lot of controversy between athletes in profit generating teams vs athletes on teams operating at a loss.

Communist

Unless the cap was stupid low it wouldn't be a level playing field. In the end small schools are getting screwed the most with college athletes getting paid.

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Then you’re right back to where you started.

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Not really.

Right now a full-ride academic scholarship recipient can profit from the school directly, making money from the school despite FAR fewer demands on their time than a student athlete.

A student athlete gives the school far more than the typical academic scholarship recipient and, in the case of a football player at LSU, contributes about $.5M in profit (each) to the university. Despite this, they can’t even earn what the academic scholarship holder can.

With this they get a little something. That’s not “right back to where we started.” That’s treating athletes like everyone else...

The whole point is NOT to have an even playing field and at the same time get the universities and the NCAA out of trying to manage (and be liable for) all that. Why should Leonard Fournette get paid the same for his endorsement as some 5th string benchwarmer nobody ever heard of? Why would any advertisement company go along with that? Let the free market decide what they’re worth. The schools should be restricted from having any involvement. It should be strictly between the players and whoever they can find who is willing to pay them.

This should be more fair for all the schools. Fournette would get the same money regardless of whether he went to school at LSU or Grambling. That should actually even the playing field as far as the colleges are concerned.