re: [UPDATE] F'ing Nerd State Rep. Wants to Ban Alcohol Licensing by State Universities

I bet it wouldn't be a issue if Southern was involved in this.

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I love beer as much as the next guy, and the moral argument doesn't sway my opinion one bit. But it does stand to reason that someone should question LSU's conflict of interest here. One one hand, LSU wants to establish its brand as a top-tier institute of higher learning. It also has a well-documented problem of half of its freshman class partying itself out of school.

LSU runs an omnipresent (and seemingly futile) campaign to warn its students of the ill-effects of alcohol abuse. Putting LSU's brand on a can of cheap beer doesn't advance any cause of the university, aside from the slight increase in revenue. And what does that say about Louisiana? We're willing to fund higher learning as long as we get shitty beer in exchange? Are we willing to sell out our raison d'etre in exchange for marginally lower taxes and overpriced beer?

Enjoy your purple & gold branded beer, Louisiana, because with leadership like Louisiana's, you're going to need a drink.

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This presumes that these type licensing agreements increase sales to those under-age students or conversely, not having a licensing agreement fixes the issues already in existance.

I fail to see how having it Cedric's way corrects any problems. I also fail to see how such a licensing agreement exacerbates existing problems.

The only issue I see here is the possibility that these licensing agreements are not with the companies donating to Cedric's campaign funds (thanks ProjectP2294). He's doing his bagmen a favor all the while citing morality as the rationale.

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This presumes that these type licensing agreements increase sales to those under-age students or conversely, not having a licensing agreement fixes the issues already in existance.

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The licensing agreement is designed to increase beer sales, not necessarily to underage students. Not having a licensing agreement in no way fixes the high freshman failure rate.

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I also fail to see how such a licensing agreement exacerbates existing problems.

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The licensing agreement is bad for the university because it inherently creates inconsistent messaging from the University. To students, "Don't drink too much." To everybody else, "Enjoy our beer." The licensing agreement makes it harder to believe that LSU's efforts to curb underage drinking are sincere while simultaneously lending their brand to a beer label. It's easy to see this contradiction becoming a problem. Imagine a front-page article of an LSU student's binge-drinking death with a picture of a trashed front lawn strewn with LSU-branded beer cans. It's not a good look.

The problem with co-branding is that you lose control over what your brand represents. This is Marketing 101. LSU, while attempting to steer its brand to resemble a respectable institute of higher learning, has to counterbalance the opposing message that says, "Hire an LSU grad, they like beer."

Cedric is probably a fool, and we all know he'll be ridiculed. I'm not in his corner for the same reasons, but as a two-time LSU grad, I am opposed to the licensing agreement. It pulls the brand toward lowbrow party school and away from "molder of mankind".

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health reasons

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I guarantee Lunchbox's blood is 90% gravy.

Is it though?

He needs to focus on his impending death from morbid obesity, who is this fat piece of shite you tell anyone what they should consume?

He's just mad Grambling didn't get that Old English malt liquor deal

Religious reasons? What is this clown talking about? The trappist monks are a pretty religious group and brew some incredible beer. I will side with the monks on this one.

If only the lsu beer was something worth drinking.....

If he gets rid of that trash arse Bayou bengal lager, I don't see the issue.

That crap taste like sparkling grape wine.

He denied a dog park in Shreveport, he's against anything fun/positive unless it lines his pockets.