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LSU started out with its heart in the right place for NIL
Posted on 1/27/22 at 11:09 am
Posted on 1/27/22 at 11:09 am
But has been forced to change its approach after the realization of what NIL actually is.
LSU geared up to be able to help athletes who achieved recognition and influence THROUGH their play and platform at LSU. The idea being they would market them and help them achieve recognition and influence, and then grow their personal brand. The NILSU campaign is proof of that. LSU believed it would be dealing with the Olivia Dunn's and Joe Burrows of the world. Helping to expand an already existing brand.
What NIL actually became is pay to play. Texas A&M saw this . Formed "corporations" to pay the players to come to the school without any regard to whether or not the players' personal brand grew. Their approach was NIL is just a mechanism to get them on campus and make them stay there.
While NIL was designed for the former, it has quickly become the latter. LSU and many others are having to face reality and quickly adjust. NIL is now just legalized pay to play.
LSU geared up to be able to help athletes who achieved recognition and influence THROUGH their play and platform at LSU. The idea being they would market them and help them achieve recognition and influence, and then grow their personal brand. The NILSU campaign is proof of that. LSU believed it would be dealing with the Olivia Dunn's and Joe Burrows of the world. Helping to expand an already existing brand.
What NIL actually became is pay to play. Texas A&M saw this . Formed "corporations" to pay the players to come to the school without any regard to whether or not the players' personal brand grew. Their approach was NIL is just a mechanism to get them on campus and make them stay there.
While NIL was designed for the former, it has quickly become the latter. LSU and many others are having to face reality and quickly adjust. NIL is now just legalized pay to play.
This post was edited on 1/27/22 at 11:11 am
20
Posted on 1/27/22 at 11:12 am to HoopyD
Yeah unfortunately that's how I see it also
Posted on 1/27/22 at 11:12 am to HoopyD
Agreed
Posted on 1/27/22 at 11:15 am to HoopyD
quote:
LSU believed it would be dealing with the Olivia Dunn's and Joe Burrows of the world. Helping to expand an already existing brand.
What NIL actually became is pay to play. Texas A&M saw this . Formed "corporations" to pay the players to come to the school without any regard to whether or not the players' personal brand grew. Their approach was NIL is just a mechanism to get them on campus and make them stay there.
If LSU truly thought this then those people are very stupid. Anyone with common sense knew exactly what NIL would become.
Posted on 1/27/22 at 11:15 am to HoopyD
Yep… the Cade York Cheese It endorsement is a great example of it working properly and LSU helping give Cade an opportunity to endorse a national brand based on his status as one of the best kickers in the nation
A&M and UT appear to have bastardized it (smartly) and now everyone has to play catch up with this bullshite
however, I don’t think this model is 1) sustainable financially and 2) a good foundation for building strong teams
it will play itself out as it should
A&M and UT appear to have bastardized it (smartly) and now everyone has to play catch up with this bullshite
however, I don’t think this model is 1) sustainable financially and 2) a good foundation for building strong teams
it will play itself out as it should
This post was edited on 1/27/22 at 11:16 am
Posted on 1/27/22 at 11:31 am to HoopyD
quote:
NIL is now just legalized pay to play.
Keep NIL and change policy for one year to sit out and it changes drastically
Posted on 1/27/22 at 11:32 am to HoopyD
Every article talking about what NIL has become calls it “unforeseen.”
Literally anyone with a brain knew this would happen.
Literally anyone with a brain knew this would happen.
Posted on 1/27/22 at 11:38 am to HoopyD
The design of NIL was to eliminate players inability to market and profit off of their names off the football field. It was never intended to be a tool to be used to buy high school players' commitments and/or to entice college players to transfer elsewhere. Honestly, it's still not permissible to just buy players, but that's what is happening and what will continue to happen without significant changes made by the NCAA. Another big problem is each school is bound by the laws of their individual states, with NIL laws varying from state to state. NIL also wasn't intended to be used to buy players away from other schools (and for schools to buy their own players to have them stay), but that is happening right now as well.
The spirit of NIL was not to create a system of unmitigated and unregulated free agency in college sports or to create a system of straight pay-for-play to the highest bidders, which is exactly what it has become. As with most things the NCAA (and our government) do, they rush through to fix some supposed problem without the foresight to think through all the by-products the changes will bring. What usually happens is they create an even bigger problem than the problem they were trying to fix. And that's exactly what has happened with NIL in conjunction with the transfer portal and doing away with forcing players to sit out after transferring.
The spirit of NIL was not to create a system of unmitigated and unregulated free agency in college sports or to create a system of straight pay-for-play to the highest bidders, which is exactly what it has become. As with most things the NCAA (and our government) do, they rush through to fix some supposed problem without the foresight to think through all the by-products the changes will bring. What usually happens is they create an even bigger problem than the problem they were trying to fix. And that's exactly what has happened with NIL in conjunction with the transfer portal and doing away with forcing players to sit out after transferring.
This post was edited on 1/27/22 at 11:41 am
Posted on 1/27/22 at 11:52 am to lsufball19
quote:
Honestly, it's still not permissible to just buy players, but that's what is happening and what will continue to happen without significant changes made by the NCAA.
The NCAA needs to strictly enforce the rules that do exist, more than anything. The NCAA says they are going to hold schools to their own state laws. If that’s the case, anyone who arranged any NIL deal with UT or aTm recruits prior to enrollment committed a violation.
I’ve said this before, but we don’t really know how/if the NCAA will enforce these rules. I understand skepticism based on the NCAA’s recent history. However, I wouldn’t take the lack of action so far to mean anything. Recruiting violations rarely (if ever) get addressed during the cycle that they happen.
That said, if the NCAA does indeed intend to strictly enforce the rules, they need to make that clear ASAP. Otherwise everyone will jump on the bandwagon and it will become impossible.
Posted on 1/27/22 at 12:03 pm to HoopyD
Agree with OP 100%.
Posted on 1/27/22 at 12:21 pm to HoopyD
Right now, we’re the Wild West stage of NIL in collegiate sports. Give it a few years. Law and order will be instituted to try and maintain a competitive balance. The “smart” people in the NCAA had no idea what NIL would become. Us normal folks shouldn’t be surprised by current events. It won’t last long, too many other dollars at stake. Teams have to be competitive in order for those dollars to be collected. As the talent gap widens, the NIL regulations will become more and more stringent till we basically end up in an NFL type situation where schools will end with some type of “salary” cap.
Posted on 1/27/22 at 12:27 pm to HoopyD
When the rules for NIL were rolled out, everyone knew it would be pay for play. Some teams just got more creative with it faster creating non profit entities to funnel booster $$ through etc. We were a little slow to figure out how to game the system which was really surprising to me.
Posted on 1/27/22 at 12:32 pm to lostinbr
Problem is the NCAA really has no power anymore. They know their time is limited in regards to the power schools and are adjudicating as such. Sure they'll pick on low hanging fruit(Missouri) to show power but they can't touch the schools with real power.
NIL reform will happen but it will be forced by the IRS and the legal system. When the amounts promised don't match the amount received, taxes aren't properly paid,low income families lose low income status, bills unpayable are received, fraud charges are brought forward and boosters realize their money isn't bringing the results desired, there will be reform. Of course, the woe is me brigade will come out in full force.
NIL reform will happen but it will be forced by the IRS and the legal system. When the amounts promised don't match the amount received, taxes aren't properly paid,low income families lose low income status, bills unpayable are received, fraud charges are brought forward and boosters realize their money isn't bringing the results desired, there will be reform. Of course, the woe is me brigade will come out in full force.
Posted on 1/27/22 at 1:59 pm to HoopyD
Anyone that didn’t see this coming is a damn fool. You still have idiots like Moscona that think this is great for the players. Reality is it’s not really good for anyone.
Posted on 1/27/22 at 2:08 pm to HoopyD
Yeah, good intentions don't mean anything anymore.
The idea that it was going to be any thing other than what it is, was naive at best.
The idea that it was going to be any thing other than what it is, was naive at best.
Posted on 1/27/22 at 2:24 pm to Eighteen
quote:I dunno, it's worked for Alabama for decades.
it will play itself out as it should
Posted on 1/27/22 at 2:26 pm to Eighteen
quote:
it will play itself out as it should
How? NCAA is 7 steps behind at all times. There is no forward thinking in that entire organization.
NIL is going to turn into schools paying high school and even junior high kid's parents in order to get them to the money bags waiting for them in college.
NCAA football is over, as we know it. And the NCAA is 100% responsible.
Posted on 1/27/22 at 2:27 pm to OceanMan
quote:This.
Anyone that didn’t see this coming is a damn fool.
quote:Reality is that it was already so rampant they could no longer hide it and ended up having to legalize it.
Reality is it’s not really good for anyone.
Posted on 1/27/22 at 2:30 pm to HoopyD
quote:
What NIL actually became is pay to play.
NIL was always "pay to play."
Is LSU's "heart in the right place" with regards to its MJ testing?
I'll hang up and listen while teams that don't give a fiddler's frick if players spark up the occasional jay get into the playoffs and play for all the marbles - again.
Posted on 1/27/22 at 2:33 pm to BugAC
quote:
NCAA football is over, as we know it.
LSU 2019 is the last traditional football champion. 2020 was COVID, 2021 is COVID II and now we're in #TransferForever and #NIL$Talks which is a weird mix of semi-pro/developmental league for the NFL with the old CFB branding.
It is what it is.
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