Help my school become more like Tiger Stadium

Hey everyone, I'm new to the board. I'm a Baton Rouge native and am finishing my undergrad work at the University of Utah and will be at LSU next fall for grad school.

I have a friend on the board of our student section and they're looking to up the atmosphere and school spirit at Ute games as we make our debut in the Pac-12. This friend called me right after their meeting looking for me to give advice on how schools like LSU get the atmosphere and passion that they do. Yep, LSU was specifically named as a model, which I feel makes it appropriate to post in this forum.

They are already looking into something like late night pep rallies, a la Texas A&M's Midnight Yell.

So how does LSU do it? Is it possible for the atmosphere of Death Valley Tiger Stadium to be recreated, although admittedly on a much smaller scale, elsewhere? What are some steps we can take to make improvements?

Thanks a lot.