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re: It’s Official: LIV and Phil nuked professional golf
Posted on 6/23/26 at 9:37 am to tigerfan88
Posted on 6/23/26 at 9:37 am to tigerfan88
quote:
I guess it depends on if you count the lower series as still the PGA tour
It is going to be the PGA Tour in name only. Those events are going to feel like the old fall events or alternate field events now. The only silver lining might be that will be the track back for guys like Rahm to get back on the real tour
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Posted on 6/23/26 at 9:39 am to tigerfan88
quote:
I guess it depends on if you count the lower series as still the PGA tour. If you do then they aren’t eliminating half their events, they’re increasing the purses for 8 events from $9m to $20m and decreasing the purses for about 10 events from $9m to $4m.
They’re going to have two events on the same weekend about 8-9 times throughout the year. They may even overall increase the number of events.
There is a PGA Tour and there is everything else. You cannot create a secondary series and pretend to call it the PGA Tour when everyone knows its not. Especially when you cannot get the same ranking points, same money, or same consideration to get into the majors. A minor league is a minor league.
My guess is a vast majority of those events will probably just fold.
Posted on 6/23/26 at 9:39 am to bstaceyau19
They may have lower prestige but they are objectively not being eliminated. They become events for the lower series with smaller purses. They basically become alternate field events.
So you get more barracuda m championships and Myrtle beach classics.
And they may have lower stakes but honestly a lot of those events were getting squeezed pretty hard by signature event model already and dying a bit of a slow death. Cognizant/zurich/etc. They may actually get bigger names if guys are forced to play the lower series with one bad year and then have to earn their way back
So you get more barracuda m championships and Myrtle beach classics.
And they may have lower stakes but honestly a lot of those events were getting squeezed pretty hard by signature event model already and dying a bit of a slow death. Cognizant/zurich/etc. They may actually get bigger names if guys are forced to play the lower series with one bad year and then have to earn their way back
Posted on 6/23/26 at 9:44 am to bstaceyau19
quote:
That stupid $20 Million an event signature event thing has made them damn near broke.
I agree...but it was either do that or lose most of your star players to the Saudis.
Posted on 6/23/26 at 9:45 am to tigerfan88
quote:
Cognizant/zurich/etc. They may actually get bigger names if guys are forced to play the lower series with one bad year and then have to earn their way back
Here is what Zurich will say:
"We signed a contract to sponsor a full PGA Tour event thru 2030. The event is no longer a PGA Tour event as not every PGA Tour golfer is eligible for it. You are in breach of contract and we withdraw."
No. Most of the events delegated to minor status will probably just shut down. They won't be able to get sponsors to cover their expenses. Hell, the tour is going to struggle to get sponsors for anything given the way they have treated them the last year. Ordering Sentry to sponsor a new event. Telling RBC that have to let go of the Hilton Head event. Taking away PGA Tour status from half the sponsored events. This is a disaster.
Posted on 6/23/26 at 9:46 am to Tyga Woods
I know Rory is a divisive figure and I can find him insufferable at times, but he hit the nail on the head when he talked about this and criticized it last week. LIV created a false economy around golf and the PGA did what it needed to do to survive. It is now dead, and there’s no need to reinvent the wheel to try to keep competing with something that doesn’t exist anymore
Posted on 6/23/26 at 9:47 am to tigerfan88
quote:
They may actually get bigger names if guys are forced to play the lower series with one bad year and then have to earn their way back
I mean this might be like one or two guys, and if those one or two are falling out of the top 120, odds are they just suck now (relatively) and aren't big fans draws because they're past their prime.
Posted on 6/23/26 at 9:48 am to Tyga Woods
Is this a result of the star Tour players thinking they're worth more than they actually are due to LIV? Kinda like the WNBA?
Posted on 6/23/26 at 9:51 am to bstaceyau19
Yea I'm sure title sponsors like Valero who've poured tens/hundreds of millions into their event over the years are going to be thrilled to find out their event was arbitrarily nuked and the best player they are allowed to invite is ranked in the 100s.
Posted on 6/23/26 at 9:51 am to ShaneTheLegLechler
quote:
Rory
It has been pretty obvious, the past year or so, that he is done with all the bullshite. He took it on the chin for the Tour and they pretty much threw him under the bus when they started trying to negotiate with the Saudis.
Posted on 6/23/26 at 9:52 am to Tyga Woods
Yeah I have gained more respect for him the last year or so as he’s started to remove the filter a bit
Posted on 6/23/26 at 9:53 am to bstaceyau19
You don’t think the tour messaged this with sponsors behind the scenes to some degree?
I mean they have plenty of sponsors for alternate field events and Korn Ferry events, and this lower tier will have significantly more cache than alternative field and Korn ferry events.
They may also rotate some events into and out of the upper and lower tiers.
I just don’t think there’s enough detail or evidence to predict the apocalypse yet.
I mean they have plenty of sponsors for alternate field events and Korn Ferry events, and this lower tier will have significantly more cache than alternative field and Korn ferry events.
They may also rotate some events into and out of the upper and lower tiers.
I just don’t think there’s enough detail or evidence to predict the apocalypse yet.
Posted on 6/23/26 at 9:58 am to tigerfan88
quote:
You don’t think the tour messaged this with sponsors behind the scenes to some degree?
It's been well reported for over a year that the Tour and the sponsors are at each other's throats over this. Rolopp trying to tell sponsors what can and cannot do with their money. The sponsors telling him to kiss off. They knew well over a year before they cancelled it that Kapalua was no longer a viable site, but it took that long to convince Sentry to stay in the tour.
Posted on 6/23/26 at 10:06 am to bstaceyau19
quote:
It's been well reported for over a year that the Tour and the sponsors are at each other's throats over this. Rolopp trying to tell sponsors what can and cannot do with their money. The sponsors telling him to kiss off.
Please link this reporting
Posted on 6/23/26 at 10:09 am to bstaceyau19
The sponsor portion is going to be by far the most interesting part of all of this.
On one hand, you are totally correct that a bunch of sponsors could leave. But the purses going from $8-10 million down to $4 million might keep a couple around or get some new sponsors who can handle that level of funding. For companies like John Deere, it is probably way more palatable to have a worse field for $4 million and keep it in the current location rather than spending another $10 million to make the purse go to $20 million and have to move the tournament to Chicago.
The 2nd most interesting part to me is what happens if guys like Speith/Ricky/JT if they got relegated. Would they keep chugging along trying to earn their way back into the big show or would they just call it quits. They are all very rich already. I wonder if they would deal with the grind or just retire.
On one hand, you are totally correct that a bunch of sponsors could leave. But the purses going from $8-10 million down to $4 million might keep a couple around or get some new sponsors who can handle that level of funding. For companies like John Deere, it is probably way more palatable to have a worse field for $4 million and keep it in the current location rather than spending another $10 million to make the purse go to $20 million and have to move the tournament to Chicago.
The 2nd most interesting part to me is what happens if guys like Speith/Ricky/JT if they got relegated. Would they keep chugging along trying to earn their way back into the big show or would they just call it quits. They are all very rich already. I wonder if they would deal with the grind or just retire.
This post was edited on 6/23/26 at 10:14 am
Posted on 6/23/26 at 10:15 am to generalgator87
That’s where I’m at. Think it’s worth seeing all it all plays out. I could see scenarios where it ends disastrously but could also see a scenario where interest is really heightened for the upper tier events (which you now have double the amount of) and the lower tier events have their own allure for the diehards because of a combination of promotion stakes, young talent, and faded stars trying to make a comeback. Especially if they do a good job of managing venues, maybe rotating or maybe taking advantage of the lower tier to introduce really fun courses we don’t typically see. Maybe they hold a lower tier event at Bandon or something?
Devil is in the details.
Devil is in the details.
Posted on 6/23/26 at 10:22 am to tigerfan88
I think the main issue Tour fans have is if you would have taken the pulse of the fans on 2021 it would have been almost unanimous the tour was in excellent shape and never better in terms of fan excitement for the future with all the young talent developing
Now, due to extreme greed from the players it’s all blown up and nothing at all changed was for the actual fans
Now, due to extreme greed from the players it’s all blown up and nothing at all changed was for the actual fans
Posted on 6/23/26 at 10:26 am to generalgator87
quote:
On one hand, you are totally correct that a bunch of sponsors could leave. But the purses going from $8-10 million down to $4 million might keep a couple around or get some new sponsors who can handle that level of funding. For companies like John Deere, it is probably way more palatable to have a worse field for $4 million and keep it in the current location rather than spending another $10 million to make the purse go to $20 million and have to move the tournament to Chicag
You're missing a part of this. One reason they sponsor these events is because they are on CBS or NBC. Now, they are relegated to maybe Golf Channel, maybe worse. I wouldn't put it past these guys to sell the rights to the minor league tour to Apple TV for a big check, much the same that MLS did.
Rememeber, the only logical explanation for eliminating 60 tour cards and over half your schedule is that you are running out of money. So they will take any money they can get.
Also remember this...you only pay guys who make the cut. Under the current cut math, a 120 player field puts the cut line at top 48 and ties.
That will really tell the story. When they announce how many guys make the cut on a weekly basis. If it's anything under 48 and ties, that will confirm it...they are broke.
Posted on 6/23/26 at 10:28 am to bstaceyau19
quote:They sold to PE….
Rememeber, the only logical explanation for eliminating 60 tour cards and over half your schedule is that you are running out of money. So they will take any money they can get.
PE is going to want a return. Only two ways to do so, increase revenue (golf is niche and nothing is going to increase that besides a Tiger phenomenon) or to cut costs
We are seeing them cut costs
Posted on 6/23/26 at 10:31 am to lsupride87
Also, what sponsor is going to pay millions for a challenger event that will have no attendance or eyeballs at all?
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