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Started By
Message
Microsoft And Sony Are Looking At Ads On Free To Play Video Games
Posted on 6/21/22 at 2:32 pm
Posted on 6/21/22 at 2:32 pm
https://www.forbes.com/sites/bradadgate/2022/05/05/microsoft-and-sony-are-looking-at-ads-on-free-to-play-video-game/?sh=37fd0fc848a9
quote:
An Insider article said Microsoft has been strategizing on a plan that would enable marketers to advertise on their free-to-play Xbox games. The aim is to have these ads unobtrusive so it will not be disruptive and alienate gamers. Among the popular free-to-play games on Xbox include Fortnite, Rocket League, and Apex Legends.
quote:
Sony is also said to be exploring ad supported video games. It’s been reported Sony is looking into selling and placing unobtrusive in-game ads in their free-to-play PlayStation such as billboards in auto racing games. The ad revenue can also be used as a source for game developers. It is possible Sony may get a share of the ad dollars. An ad supported PlayStation could be operational by year end.
12
Posted on 6/21/22 at 2:48 pm to finchmeister08
They should. Free to play games are ruining gaming. Kill these frickers!!!
Posted on 6/21/22 at 2:50 pm to finchmeister08
This could make Madden FTP since they have so much potential for advertising in-game, it is already being supported by the whales buying packs in Ultimate Team.
Posted on 6/21/22 at 3:08 pm to finchmeister08
Seeing as I paid for Rocket League prior to becoming FTP, this is an utter slap in the face.
Posted on 6/21/22 at 3:17 pm to FleurDeLonestar
quote:
Seeing as I paid for Rocket League prior to becoming FTP, this is an utter slap in the face.
I remember getting it as the free game of the month a long, long time ago.
Posted on 6/21/22 at 7:04 pm to finchmeister08
Ads in Overwatch 2 incoming. Facepalm.
Posted on 6/21/22 at 8:20 pm to finchmeister08
Sony Ads
Microsoft Ads
Microsoft Ads
Posted on 6/21/22 at 8:49 pm to finchmeister08
Can’t wait for my daily ad loot box. 
Posted on 6/21/22 at 9:29 pm to finchmeister08
Good. Anything that gets rid of Free to Play bullshite is a net positive. Anyone that plays that bullshite is a fricking knob
Posted on 6/21/22 at 9:47 pm to finchmeister08
I feel vindicated for my thread awhile back about free to play ruining gaming
Posted on 6/22/22 at 1:03 am to finchmeister08
Fully support.
Posted on 6/22/22 at 7:37 am to finchmeister08
Raid: Shadow Legends brought to you by Raid: Shadow Legends.
Posted on 6/22/22 at 7:40 am to DarthRebel
quote:
They should. Free to play games are ruining gaming. Kill these frickers!!!
How are the 3 games listed ruining gaming
Posted on 6/22/22 at 10:30 am to bluebarracuda
quote:
How are the 3 games listed ruining gaming
I feel like a few of you are incapable of seeing past the next day or week.
No reason to argue, we will just maintain a difference of opinions.
Posted on 6/22/22 at 12:24 pm to DarthRebel
Put me in the camp that "free to play" has been one of the major things that has almost ruined the video game industry the past 10-15 years.
In theory there's no reason it should have, it should be just another option the consumer has, just like in theory micro transactions and DLC would be non-damaging options.
But theory and practice are two very different things.
Some industries and industry practices are inherently predatory and damaging. Think the gambling industry or the payday loan industry, stuff like that. Sadly video games have joined that filth in some of the most consistently exploitative and manipulative consumer practices on the planet.
In theory there's no reason it should have, it should be just another option the consumer has, just like in theory micro transactions and DLC would be non-damaging options.
But theory and practice are two very different things.
Some industries and industry practices are inherently predatory and damaging. Think the gambling industry or the payday loan industry, stuff like that. Sadly video games have joined that filth in some of the most consistently exploitative and manipulative consumer practices on the planet.
Posted on 6/22/22 at 2:17 pm to finchmeister08
I've never understood why online games haven't gone this route, especially as time has moved us forward.
Instead of putting in billboards as part of a static setting, make their content programable.
There's no reason that couldn't be a McDonald's sign, Dell, Netflix, etc. Run your contracts monthly, bi-annually, quarterly, whatever. The money generated could easily support the position(s) needed to import the ad into the game.
Same for vending machines.
I get it for long-established games running on older engines. Newer games, especially those currently still in development, should be far better situated to take advantage of this idea.
Instead of putting in billboards as part of a static setting, make their content programable.
There's no reason that couldn't be a McDonald's sign, Dell, Netflix, etc. Run your contracts monthly, bi-annually, quarterly, whatever. The money generated could easily support the position(s) needed to import the ad into the game.
Same for vending machines.
I get it for long-established games running on older engines. Newer games, especially those currently still in development, should be far better situated to take advantage of this idea.
Posted on 6/23/22 at 11:50 am to finchmeister08
There are already tons of ads for all the microtransactions they have lol
Posted on 6/24/22 at 5:24 pm to TrussvilleTide
quote:
There are already tons of ads for all the microtransactions they have lol
Well yeah because Game Pass and things like that don't make any money for developers. People love it, but it's bad for the devs and studios.
So how do you make money if your game is given away for free? Microtransactions and ads.
Posted on 6/24/22 at 6:03 pm to JetsetNuggs
quote:
I feel vindicated for my thread awhile back about free to play ruining gaming
pretty much the only ftp game i play is apex legends. i dont see how it is a part of ruining gaming.
Posted on 6/24/22 at 6:05 pm to LieutenantBookman
quote:
But theory and practice are two very different things.
Nonsense. It's not flawed theory. We just haven't done communism right yet.
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