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re: Wicked Weed purchased by AB

Posted on 5/3/17 at 10:02 am to
Posted by Matisyeezy
End of the bar, Drunk
Member since Feb 2012
16638 posts
Posted on 5/3/17 at 10:02 am to
quote:

the yeezy melt will be so epic





I've been in the camp for a few years now that their beers are generally overhyped. They certainly make some solid products, but people talk about their sours like they are whale status; that's hardly the case.

I'm more curious about what this means for some of the professional relationships those guys have seemed to cultivate. They've done collabs with Rare Barrel and Jester King, off the top of my head, and even secured TX distro as a result of that relationship. Think JK gonna cut those ties? Perhaps see some Goose Island collabs in their future instead? It's interesting.

ETA: And to piggyback off of the Rouge thread, what are the implications for their quality?
This post was edited on 5/3/17 at 10:04 am
Posted by LSUDav7
Atlanta, GA
Member since Sep 2006
1551 posts
Posted on 5/3/17 at 10:22 am to
Terrapin was bought by AB, and it's been great. They just put a Terrapin Taproom at the new Braves stadium, partnered with Fox Brothers BBQ. The money has allowed them to expand, and the beer tastes the same.
Posted by Matisyeezy
End of the bar, Drunk
Member since Feb 2012
16638 posts
Posted on 5/3/17 at 10:33 am to
quote:

and the beer tastes the same.


I thought this year's batch of WnB was not as good as previous years, but that is probably more just an off batch than AB influence. It took time for AB to completely foul up things at Goose Island. I also think some of the Terrapin waxed bottles have been off lately, not infected, but just not good. That's the risk you run when you load up beers with adjuncts, I guess. Sometimes it works, sometimes it's a turd.

I fully anticipate seeing Terrapin decline markedly in the next 2-3 years, if not sooner.
Posted by Saskwatch
Member since Feb 2016
18364 posts
Posted on 5/3/17 at 10:33 am to
quote:

beer tastes the same


Really? Hopsecutioner doesn't hold a candle to what it was 5 yrs ago.

I still really like Liquid Bliss.
Posted by BugAC
St. George
Member since Oct 2007
58284 posts
Posted on 5/3/17 at 10:47 am to
quote:

I'm actually torn on how I should feel about this. Part of me says, Sellout! and the other part of me says good for them. I mean, they busted their arse to create a great product and brand. They will get to keep doing what they love with more resources now to do more.

I do absolutely love going there, and I look forward to my next trip there in August.




Agreed. And this should open up expansion meaning we should be getting WW beers sooner.
Posted by BugAC
St. George
Member since Oct 2007
58284 posts
Posted on 5/3/17 at 10:49 am to
quote:

Quality wont stay the same


Luke and Walt are staying on. This is basically a capital infusion into the company.

quote:

Drink a Goose Is IPA, taste like arse.


Goose IPA has always been mediocre. Goose Island's sours are still some of the best in the country.
Posted by urinetrouble
Member since Oct 2007
20660 posts
Posted on 5/3/17 at 11:40 am to
quote:

Goose Island's sours are still some of the best in the country.


I would disagree with this. They are good, but not near the top tier.
Posted by Matisyeezy
End of the bar, Drunk
Member since Feb 2012
16638 posts
Posted on 5/3/17 at 12:08 pm to
I've thought the last two batches of Lolita haven't been as good, but I've told myself that's more an indicator of my palate shifting.

But then we got the most recent batch of Juliet which is significantly worse, IMO.

I still love Sofie. Haven't tried Halia, Gillian, or Madame Rose lately.
Posted by rutiger
purgatory
Member since Jun 2007
21956 posts
Posted on 5/3/17 at 12:08 pm to
quote:

quote:
Quality wont stay the same


Luke and Walt are staying on. This is basically a capital infusion into the company.




Lets see if they are still there in a year, management and ownership seems to jump ship after being part of some corporate structure after most of these buyouts.
Posted by BugAC
St. George
Member since Oct 2007
58284 posts
Posted on 5/3/17 at 12:55 pm to
quote:


Lets see if they are still there in a year, management and ownership seems to jump ship after being part of some corporate structure after most of these buyouts.


Goose Island's barrel program founders are still there, if i'm not mistaken. So is Elysian (Dick Cantwell), i think.
Posted by BugAC
St. George
Member since Oct 2007
58284 posts
Posted on 5/3/17 at 12:58 pm to
Sofie still is the same. It was my favorite back in the day, but my palate has shifted to more sour/funky beers. But Sofie is still a fine example of a saison.

Halia is incredible. Haven't had Juliet so i couldn't attest to that nor have I had Lolita. As other say, the price point for GI sours keeps me from buying them frequently.

I get that people treat breweries like their favorite garage bands. Once they get money it's "they're sellouts, they suck" but i find it very hard to believe the guys at WW would let that brewery suffer. (I'm not speaking of you personally, yeezy)

Another brewery that has stayed the same but with a much larger footprint has been Lagunitas.
This post was edited on 5/3/17 at 1:00 pm
Posted by List Eater
Htown
Member since Apr 2005
23706 posts
Posted on 5/3/17 at 1:28 pm to
Jester King has officially released a statement:


quote:

On the Wicked Weed Brewing Purchase


This has been a difficult day for us. The news that our great friend Wicked Weed Brewing was acquired by AB In-Bev came as quite a shock. As you might guess, we’ve been getting a lot of e-mails, media inquiries, and online questions about what we think and what it means for Jester King.
It’s no secret that Wicked Weed has been one of our closest friends in the beer industry. Regardless of what has transpired, we’ll always consider the people of Wicked Weed friends, and want the best for them and their families.

With that said, we have some core principles that define who we are as a brewery, and those principles must not be compromised. One of our core principles is that we do not sell beer from AB In-Bev or its affiliates. We’ve chosen this stance, not because of the quality of the beer, but because a portion of the money made off of selling it is used to oppose the interests of craft brewers. In Texas, large brewers (and their distributors) routinely oppose law changes that would help small, independent brewers. We choose not to support these large brewers because of their political stances, and in some cases, their economic practices as well.

Because of this core principle, it pains us to say that we won’t be carrying Wicked Weed anymore at Jester King. We think Wicked Weed beer is some of the best in the world. Their talent, techniques, and patience produces some of the most beautiful beer we’ve ever tasted. That, combined with their great friendship, is what makes this decision so tough for us. But like we said, our core values must be paramount at the end of the day.

We wish Wicked Weed the best, will deeply miss having their beer at Jester King and working with them on collaborations, and expect them to continue to make fantastic beer. Like we mentioned, they’ll always have our friendship and we look forward to the next time we can share a beer together.

Cheers,

Jeffery Stuffings 
Founder 
Jester King Brewery


This post was edited on 5/3/17 at 1:29 pm
Posted by ProjectP2294
West St. Louis County
Member since May 2007
79657 posts
Posted on 5/3/17 at 1:28 pm to
quote:

Another brewery that has stayed the same but with a much larger footprint has been Lagunitas.


Their sell out was more egregious (based on their public attitude prior to that) but for whatever reason I never really think about it. I still like some of their beers. Maybe that will be the attitude I take when Wicked Weed hits STL.

But I think the AB connection is what brings out the strong negativity (in my mind) moreso than the "selling out" part of it.
Posted by BugAC
St. George
Member since Oct 2007
58284 posts
Posted on 5/3/17 at 2:07 pm to
quote:

Their sell out was more egregious


I listened to the founder (forgot his name) a few weeks after that happened on a podcast. He admitted his initial response came off bad but clarified what the reasoning was. Just stated that he still holds the majority share stake in that company, and the "buyout" was simply a cash infusion that allowed them to grow and to payback his investors with some on top of that.
Posted by tirebiter
7K R&G chile land aka SF
Member since Oct 2006
11051 posts
Posted on 5/3/17 at 2:32 pm to
quote:

I don't really see how this works. Wicked Weed doesnt really have a retail market... it's for the most part just drink/buy from the breweries.


WW has plenty of shelf space in ATL. I don't see what they do fitting with a broad market approach though, from sourcing on up.
Posted by Ric Flair
Charlotte
Member since Oct 2005
13879 posts
Posted on 5/3/17 at 2:41 pm to
Hopefully they don't mess with the taproom/brewery, especially the basement.
Posted by BugAC
St. George
Member since Oct 2007
58284 posts
Posted on 5/3/17 at 2:46 pm to
quote:


WW has plenty of shelf space in ATL. I don't see what they do fitting with a broad market approach though, from sourcing on up.


WW has had plans to be the largest sour distributor in the US. This was mentioned to me on a brewery tour there last year. Thus the new production facility. They wanted to surpass New Belgium as the largest US sour producer. This "buyout" enables them to reach that goal much quicker.
Posted by tirebiter
7K R&G chile land aka SF
Member since Oct 2006
11051 posts
Posted on 5/3/17 at 2:48 pm to
quote:

Terrapin was bought by AB, and it's been great. They just put a Terrapin Taproom at the new Braves stadium


It hasn't even been 9 months and I am sure the Taproom was in motion well before that. I'm indifferent as not a big fan of their beer, but a lot of early starter breweries are cashing out.
Posted by Salmon
I helped draft the email
Member since Feb 2008
86734 posts
Posted on 5/3/17 at 2:59 pm to
Well goddammit

Guess I need to pour out all those WW sours I traded for last month
This post was edited on 5/3/17 at 3:04 pm
Posted by Matisyeezy
End of the bar, Drunk
Member since Feb 2012
16638 posts
Posted on 5/3/17 at 3:04 pm to
quote:

WW has plenty of shelf space in ATL.


Shelfturding in Massachusetts too, fwiw
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