And now Gillette angers soy boys!

TBH most of these Soy boys don't have enough facial hair to need a razor in the first place.

I left Gillette and won't go back.

Besides their mistake in their ad campaign, they have allowed others the make better products cheaper and more readily available...

Double whammy that they will probably not recover from... The take away is make shitty decisions, expect shitty returns...

I'll never buy another Gillette product after that ad campaign. The damage is already done.

It was a bad campaign.

There probably is such a thing as toxic masculinity, but it’s too often just translated as masculinity is toxic.

You can be a good person and be masculine. You can be a little bitch and be toxic.

I changed brands. I wasn't even that offended by the Gillette ad, but at the same time I have no interest in supporting that nonsense either.

This is why taking political stands is a no win situation. You lose when you take the stand, then you lose when you walk it back. (Drew Brees, for example).

Just don't take stands and sell your razors, play football, write books, play music, etc. It's not that fricking hard.

There are plenty of ultra successful product brands, actors, musicians, authors, athletes and other entities that have kept to their core message and not engaged in this bullshite. And they are doing fine.

whoever is in the Gillette marketing department should never have another job, anywhere. When you alienate your target demographic, you have crafted an optimally bad marketing campaign.