UK bans 2 ads for perpetuating gender stereotypes, OT will like one of the bans

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The Volkswagen commercial shows a number of primarily male people taking part in adventurous activities — two male astronauts in space, and a male athlete with a prosthetic leg doing the long jump — before cutting to a mother sitting on a park bench next to a stroller. It prompted three complaints from viewers, and the ASA found it showed a woman "engaged in a stereotypical care-giving role."

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A second commercial for Philadelphia cream cheese showed two dads looking after their children at a restaurant with a conveyer belt.

The men become so distracted by the food that they lose sight of their babies, who end up circling the restaurant on the belt. "Let's not tell mom," says one, after rescuing his child. Over 125 viewers complained.

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"We considered, however, that the men were portrayed as somewhat hapless and inattentive, which resulted in them being unable to care for the children effectively," they added. "We did not consider that the use of humour in the ad mitigated the effect of the harmful stereotype."

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