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Bloomberg - Star Wars Is Struggling to Win Over the Next Generation of Kids

Posted on 8/7/19 at 7:28 pm
Posted by Cs
Member since Aug 2008
10487 posts
Posted on 8/7/19 at 7:28 pm
quote:

Marvel Entertainment, acquired three years earlier, had rolled out a series of interrelated movies with characters who went on to join up in the blockbuster “Avengers” movie, then Disney’s most successful ever. The films are supposed to combine with TV projects and the theme parks to create a virtuous cycle, where fans get excited for each new iteration and can immerse themselves in the world of their heroes.

There was every reason to believe “Star Wars” would have a similar path, with its endearing droids, otherworldly life-forms and minor characters like Lando Calrissian and Boba Fett who inspired their own cult followings. Instead, some of the franchise’s most dedicated fans have been sniping at the way Disney has handled their favorite characters from the old movies.

And the new trilogy’s heroes, like Rey and Poe Dameron, just haven’t inspired the same fervor among young people, with toy sales falling flataround each new installment. The Disneyland attraction, along with a Star Wars land opening at Disney World in Florida this year, are designed as much for older dudes as they are for tykes, with a Millennium Falcon-themed ride and a cantina where you can debate whether Greedo shot first over vodka cocktails called Bloody Rancors.

Iger has attributed disappointing box-office figures to “Star Wars fatigue,” and he’s pledged to slow down the tempo of releases. But that doesn’t square with the success of Marvel, which reliably churns out a blockbuster every four to six months.


LINK
Posted by jlovel7
Louisiana
Member since Aug 2014
21526 posts
Posted on 8/7/19 at 7:34 pm to
Kids want fun and cool. Not political bullshite. Just make good movies and fun toys and the dollars will flow

ETA: my point is the political stuff is suffocating the story. The kids can’t necessarily discern the politics, but they definitely notice the suffocated story and characters.
This post was edited on 8/8/19 at 7:40 am
Posted by WicKed WayZ
Louisiana Forever
Member since Sep 2011
31712 posts
Posted on 8/7/19 at 7:46 pm to
I've heard Galaxy's Edge is struggling because they catered everything to THEIR Star Wars movies, shite kids don't care about and most adults hate. The only thing about the place that screams Star Wars is the Falcon.

If they had made it more OT based people would be flocking to it. People want to visit THAT world, not Disney's Star Wars world. Maybe since it's starting to effect their merchandise sales and park attendance to that specific section they'll finally listen
This post was edited on 8/7/19 at 7:49 pm
Posted by PEPE
Member since Jun 2018
8198 posts
Posted on 8/7/19 at 7:49 pm to
Big no duh. Star Wars is just another movie franchise to young kids, it's not special in any way as it was to past generations.

A huge part of that is just cultural. Another huge part is how absolutely terrible the Disney movies have been.

Nobody gives a shite about Rey or Poe or Finn or any of the new characters at all and never will.

A big part of it is also Star Wars fandom has always been overwhelmingly white males and the new movies have done absolutely nothing to appeal to that demo, quite the opposite in fact.
Posted by RollTide1987
Augusta, GA
Member since Nov 2009
65147 posts
Posted on 8/7/19 at 7:50 pm to
Here's what happened, and it's clear as day for everyone to see, Kathleen Kennedy failed the Star Wars franchise with her SJW bullshite. Instead of using these movies to bring the old trio back together for one last hurrah before passing the torch to a new and younger generation, Kennedy wanted minority characters to take over the new trilogy from the very beginning. Why? Muh diversity!

I've been a Star Wars fan since I first saw the original trilogy around 1994 or so. I fell in love with the characters of Luke, Han, and Leia...just like all those who came before and after me. In the sequel trilogy, I'm pretty sure I wasn't alone in wanting to see Luke, Han, and Leia take a leading role in the first couple of movies before the torch got past toward the end of the trilogy.

Instead, we get three new lead characters who, admittedly, most of us don't really care about. They are good actors and have done well with the material they have been given, but their arcs have been nothing short of shite. And the characters from the OT were shat on from the very beginning. Han went back to being a scoundrel smuggler and we're never given an explanation as to why. Leia became a candy arse unwilling to lose even one pilot when she had no problem sacrificing the lives of her forces for the greater good in the OT. And Luke? What more needs to be said. They completely destroyed that character and there's nothing short of time travel in Episode IX that can save what they did to him.

TL;DR - Kathleen Kennedy is the reason for the failure of Disney's Star Wars venture. Lucas sold the franchise to the wrong freaking person.
Posted by corndawg85
MS
Member since Oct 2013
833 posts
Posted on 8/7/19 at 8:01 pm to
shite they think they are struggling now...wait until D & D get to writing!
Posted by arcalades
USA
Member since Feb 2014
19276 posts
Posted on 8/7/19 at 8:04 pm to
quote:

he’s pledged to slow down the tempo of releases.
slowing down a train wreck won't make it any less of a train wreck. I wonder if he's considered demanding interesting, fun badass characters and not lame female protagonists.
Posted by hg
Member since Jun 2009
123876 posts
Posted on 8/7/19 at 8:33 pm to
Rian Johnson and Kennedy are still killing the franchise lol
Posted by Parmen
Member since Apr 2016
18317 posts
Posted on 8/7/19 at 8:58 pm to
Announce the fricking Obi Wan spin-off with Ewan McGregor already
Posted by DrSteveBrule
Baton Rouge
Member since Sep 2009
12047 posts
Posted on 8/7/19 at 9:01 pm to
Rose was one of the most atrocious and out of place characters in a movie I can remember. She wasnt inspiring and she was a vessel to get some stupid message across. Kids do pick up on things like that.

I remember being bored as frick in certain movies when I was a kid. And they were targeting my demographic too.
This post was edited on 8/7/19 at 9:03 pm
Posted by The Funnie Five
Bluffington
Member since Feb 2019
3404 posts
Posted on 8/7/19 at 9:03 pm to
Because the new movies suck.
Posted by SonicAndBareKnuckles
Member since Jun 2018
1611 posts
Posted on 8/7/19 at 9:14 pm to
quote:

Star Wars Is Struggling to Win Over the Next Generation of Kids


Kids be like...

Posted by tiggerthetooth
Big Momma's House
Member since Oct 2010
61514 posts
Posted on 8/7/19 at 10:31 pm to
They thought they could just switch Luke, Leia, and Han with Poe, Rey, and Finn and have the exact same fan response from the 70s.
Posted by meeple
Carcassonne
Member since May 2011
9462 posts
Posted on 8/7/19 at 10:32 pm to
quote:

Iger has attributed disappointing box-office figures to “Star Wars fatigue,” and he’s pledged to slow down the tempo of releases. But that doesn’t square with the success of Marvel, which reliably churns out a blockbuster every four to six months.

You don’t say?

A hardcore comic nerd rightfully runs the MCU and this is who is in charge of Star Wars


This post was edited on 8/7/19 at 10:33 pm
Posted by The Pirate King
Pangu
Member since May 2014
58065 posts
Posted on 8/7/19 at 10:46 pm to
quote:

Iger has attributed disappointing box-office figures to “Star Wars fatigue,”


No bob, the last few movies just sucked arse
Posted by Blaeke
Member since Dec 2016
1023 posts
Posted on 8/7/19 at 11:09 pm to
Sounds like the next generation are a bunch of gamer gate incels amirite?
Posted by SammyTiger
Baton Rouge, LA
Member since Feb 2009
67804 posts
Posted on 8/7/19 at 11:11 pm to
I feel Like Star Wars is making the mistake DCU is making.

Too heavy too dark

Not just this is a good guy this is the bad guy and here are some good laughed.

Which the original trilogy had
Posted by whatiknowsofar
hm?
Member since Nov 2010
21480 posts
Posted on 8/8/19 at 7:27 am to
They should have given control to actual fans of the universe, at least JJ fricking understood the universe. TFA was a great starter, even with Harrison Ford demanding to have his character killed off.

The creative control of the franchise should've never been given to people that don't fricking understand, and George fricked up by not making sure when he handed it over that the arc would be concise and clear.


But hey, at least we got that fricking milk scene and Luke disgracing a light saber. Mother of fricking God.
Posted by VinegarStrokes
Georgia
Member since Oct 2015
13397 posts
Posted on 8/8/19 at 8:46 am to
Rey is/was a really good character and someone they could have built a great trilogy around. the rest of the characters are dogshit regardless of gender, color, orientation, new character, original trilogy character, etc, and they have spent way too much time on those characters.
Posted by Upperdecker
St. George, LA
Member since Nov 2014
30679 posts
Posted on 8/8/19 at 10:28 am to
The characters suck tbh. Nobody likes Rey bc she has no personality. The rest are walking stereotypes. But nobody is cool like Han was. Rey isn’t the same type of strong willed woman like Leia. Technically Luke was the weak link between the original 3, but he was still a dynamic character and obviously kids loved the force back then
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