Think anyone in NOLA would go to a Brees sandwich shop?

...he's jumping in as an entrepreneur himself: Brees recently inked a deal to develop the Jimmy John's sandwich franchise in the Big Easy, and his ByU Gear clothing is sold throughout the Gulf, with a portion of the proceeds going to charity...

...I was exposed to Jimmy John's during my freshman year at Purdue. I ate there all the time and had it delivered to my dorm room all the time. I just loved the sandwiches. But then the entrepreneurial juices started flowing, and I started thinking about the type of organizations I'd like to be involved with, the direction I wanted to go and what I'd like to create. Honestly, I missed Jimmy John's so much from my time in the Midwest, and I thought that it was a great fit for what we were doing in New Orleans. The culinary arts is a big thing down here; there are the great restaurants and the great chefs; and so much of the culture is surrounded by food and dining. It's kind of neat to be part of that somewhat by owning my Jimmy John's franchises.

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