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Kiffin NIL Promises and Revenue Sharing
Posted on 11/25/25 at 11:37 pm
Posted on 11/25/25 at 11:37 pm
Ive seen several posters that don’t understand this. It has a big impact on the coaching negotiations
The NIL rules have changed starting this 2025-26 season. No more money whipping players and buying a recruiting class and spending whatever you want however you want. Every school that can afford it is limited to a hard cap of $20.5 million direct NIL spending for all sports. Every SEC school will max that out
How will colleges allocate their revenue sharing?
All the NIL collectives are being shut down. But I thought NIL is unlimited? It is. But the only way you can get money to players outside of that $20.5 million is: 3rd party NIL through a legitimate business . The clearinghouse processing every NIL payment is screening for fair market value. The whole purpose of it is to prevent pay for play in disguise. So you can’t just pay your quarterback 5 million dollars for some marketing job worth $10,000. And none of it can be guaranteed to potential recruits
This talks about Ohio State ending their collective and their new plan that started this year.
So the new competitive advantage in recruiting is what level of 3rd party business NIL endorsements and marketing opportunities can you provide to the players. How many alumni do you have that own businesses? How much can those businesses legally spend on NIL marketing/endorsements per year per player etc?
This is what Kiffin is after and what these leaked NIL promises are about
The NIL rules have changed starting this 2025-26 season. No more money whipping players and buying a recruiting class and spending whatever you want however you want. Every school that can afford it is limited to a hard cap of $20.5 million direct NIL spending for all sports. Every SEC school will max that out
How will colleges allocate their revenue sharing?
All the NIL collectives are being shut down. But I thought NIL is unlimited? It is. But the only way you can get money to players outside of that $20.5 million is: 3rd party NIL through a legitimate business . The clearinghouse processing every NIL payment is screening for fair market value. The whole purpose of it is to prevent pay for play in disguise. So you can’t just pay your quarterback 5 million dollars for some marketing job worth $10,000. And none of it can be guaranteed to potential recruits
This talks about Ohio State ending their collective and their new plan that started this year.
So the new competitive advantage in recruiting is what level of 3rd party business NIL endorsements and marketing opportunities can you provide to the players. How many alumni do you have that own businesses? How much can those businesses legally spend on NIL marketing/endorsements per year per player etc?
This is what Kiffin is after and what these leaked NIL promises are about
7
Posted on 11/25/25 at 11:40 pm to Raoul_Duke
Seems liek there's more money in advertising in big cities than a small market like Louisiana. L.A. especially, DFW, ATL
Posted on 11/25/25 at 11:53 pm to PonchaTiger
quote:
Seems liek there's more money in advertising in big cities than a small market like Louisiana. L.A. especially, DFW, ATL
If you have alumni with businesses in any city you could advertise. The Nike/Adidas deals are under this umbrella as well. It’s what Tennessee’s new 10 year $100 million deal with Adidas was all about. Much of that will go to the athletes
Posted on 11/26/25 at 12:26 am to Raoul_Duke
This supports him leaving a place like Ole
Miss. They simply will not have the cache of a place like LSU, Alabama, Georgia, Auburn, Florida, Texas, Oklahoma or even Texas AM.
Miss. They simply will not have the cache of a place like LSU, Alabama, Georgia, Auburn, Florida, Texas, Oklahoma or even Texas AM.
Posted on 11/26/25 at 12:39 am to Raoul_Duke
Yes, they're just going to funnel all the money to alumni owned businesses. That's how they'll get around it. Any school with big alumni networks is how you do it because you can't cap endorsement earnings through NIL.
This is correct but in LSU's case, they have deep pocket boosters so the money will just be funneled to legitimate businesses as a front. It's really not hard to get around to "cheat" it. Everyone is going to do it because NCAA has no legal authority to cap NIL earnings.
quote:
Seems liek there's more money in advertising in big cities than a small market like Louisiana. L.A. especially, DFW, ATL
This is correct but in LSU's case, they have deep pocket boosters so the money will just be funneled to legitimate businesses as a front. It's really not hard to get around to "cheat" it. Everyone is going to do it because NCAA has no legal authority to cap NIL earnings.
This post was edited on 11/26/25 at 12:42 am
Posted on 11/26/25 at 1:14 am to Raoul_Duke
Been saying this for a couple weeks. It's not about the amount of NIL. It's the structure you have in place to get the NIL through the clearinghouse. LSU is 2.5 years into getting this setup with the brands, companies, and 3rd parties that will be doing the deals with the college athletes.
For high school, there is no clearinghouse, so LSU is still operating under the old rules. It's a big reason why we haven't had a coach in over a month and not one LA kid has decommitted.
It's the misunderstood part of the package that LSU presented to Lane and it's what made Lane seriously look at LSU as a possible spot.
For high school, there is no clearinghouse, so LSU is still operating under the old rules. It's a big reason why we haven't had a coach in over a month and not one LA kid has decommitted.
It's the misunderstood part of the package that LSU presented to Lane and it's what made Lane seriously look at LSU as a possible spot.
Posted on 11/26/25 at 1:22 am to friendlyobservation
quote:
Yes, they're just going to funnel all the money to alumni owned businesses. That's how they'll get around it. Any school with big alumni networks is how you do it because you can't cap endorsement earnings through NIL.
Thought this was interesting. These could be the schools most set up to do that. Lots of schools you wouldn’t expect. Leans more towards who has the most alumni
Posted on 11/26/25 at 1:28 am to Raoul_Duke
We have to assume that a lot of this rev share is just a “feel good” rule to make it seem not as slimy from the university’s POV. That said, all of these university’s that GAF will be in bed with 3rd party businesses to make things happen. This has already gone on for a few years.
This is nothing more than an extra layer to add on to what is already going on. Nothing will be different
This is nothing more than an extra layer to add on to what is already going on. Nothing will be different
Posted on 11/26/25 at 1:39 am to TigerGrad03
quote:
For high school, there is no clearinghouse, so LSU is still operating under the old rules. It's a big reason why we haven't had a coach in over a month and not one LA kid has decommitted.
Yes there’s no clearinghouse for endorsements for high school, but there’s also no guarantees. No guarantee the player can’t take the deal with him if he decommits (if it’s a non-alumni type endorsement deal). Also no guarantee from the company that they have to follow through if they decide to back out.
The real reason those guys likely stay committed, besides Louisiana loyalty, is it’s a small class and they got a hefty direct payment amount. Most top schools at this point in the process have already spent a significant portion of their finite revenue share pool and they want to save the rest for the portal
quote:
It's the misunderstood part of the package that LSU presented to Lane and it's what made Lane seriously look at LSU as a possible spot.
It’s also the misunderstood interest in Florida. Their recent poor results and coaching track record isn't a factor. It’s all about their willingness to adapt to the new NIL reality. Can you imagine what they could do with Disney fully onboard with marketing deals for athletes? They have a vested interest as well being the owner of ESPN which is a partner with the SEC
This post was edited on 11/26/25 at 1:51 am
Posted on 11/26/25 at 1:50 am to Darth Aranda
quote:
We have to assume that a lot of this rev share is just a “feel good” rule to make it seem not as slimy from the university’s POV. That said, all of these university’s that GAF will be in bed with 3rd party businesses to make things happen. This has already gone on for a few years. This is nothing more than an extra layer to add on to what is already going on. Nothing will be different
We’ll see. There seems to be a fatigue with all the lawsuits. Most of the NIL collectives have already disbanded or turned them into a university athletic marketing department. It looks like the biggest players are on board with these rules.
Posted on 11/26/25 at 3:23 am to Raoul_Duke
quote:
But the only way you can get money to players outside of that $20.5 million is: 3rd party NIL through a legitimate business . The clearinghouse processing every NIL payment is screening for fair market value. The whole purpose of it is to prevent pay for play in disguise.
The first time this is attempted to be enforced is going to be the first time a lawsuit gets filed, and that will quickly be the end of these new “rules” that attempt to limit a players earnings, as the courts have repeatedly and strongly ruled against throughout this entire process.
Posted on 11/26/25 at 3:42 am to Raoul_Duke
quote:
Every school that can afford it is limited to a hard cap of $20.5 million direct NIL spending for all sports.
That’s great news for Assistant Coaches that are the Recruiting Bag Men type.
They’ll get to still be valuable by doing under the table deals like old times.
This post was edited on 11/26/25 at 3:43 am
Posted on 11/26/25 at 4:35 am to Raoul_Duke
Crazy that Miami, Florida and Florida state are not the top one in their state. It's central florida.
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