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Long John Silver’s is changing its logo from a fish to a chicken

Posted on 10/11/25 at 8:22 am
Posted by hawgfaninc
https://youtu.be/torc9P4-k5A
Member since Nov 2011
51970 posts
Posted on 10/11/25 at 8:22 am


This post was edited on 10/11/25 at 8:24 am
Posted by aTmTexas Dillo
East Texas Lake
Member since Sep 2018
22110 posts
Posted on 10/11/25 at 8:24 am to
Supplies of that great fish must be getting difficult to obtain. Chicken is everywhere. One can see chicken houses everywhere down there when they fly from Dallas to Charleston SC.
Posted by BoomerandSooner
Top of Texas
Member since Sep 2025
908 posts
Posted on 10/11/25 at 8:26 am to
Both taste like crap so no biggie.
Posted by RichJ
The Land of the CoonAss
Member since Nov 2016
4918 posts
Posted on 10/11/25 at 8:26 am to
quote:

Long John Silver’s is changing its logo from a fish to a chicken


I guess it’s the new chicken of the sea…
Posted by Henry Jones Jr
Member since Jun 2011
74676 posts
Posted on 10/11/25 at 8:26 am to
Their chicken is actually really good. Still an odd move
Posted by The Third Leg
Idiot Out Wandering Around
Member since May 2014
11517 posts
Posted on 10/11/25 at 8:27 am to
This is the new fad, client rage marketing—do something retarded to a nostalgic brand, create viral rage, and pray for a revival.

FYI - some of my fondest childhood memories involved that frankenfish kids meal when I got to pick the flavor cancer we ate on the road trip.
This post was edited on 10/11/25 at 8:28 am
Posted by JohnnyKilroy
Cajun Navy Vice Admiral
Member since Oct 2012
40000 posts
Posted on 10/11/25 at 8:27 am to
Imagine paying a marketing firm and the best the can come up with is the IHOB plan.
Posted by TigerBait1971
PTC GA
Member since Oct 2014
15887 posts
Posted on 10/11/25 at 8:33 am to
Captain D's is legit though
Posted by DarthRebel
Tier Five is Alive
Member since Feb 2013
24458 posts
Posted on 10/11/25 at 8:38 am to
I did not know they were still in business
Posted by forkedintheroad
Member since Feb 2025
1326 posts
Posted on 10/11/25 at 8:38 am to
quote:

iconic fish logo


Posted by Srbtiger06
Member since Apr 2006
28953 posts
Posted on 10/11/25 at 8:48 am to
quote:

Captain D's is legit though



86ed the clam platter. They're dead to me.
Posted by bakersman
Shreveport
Member since Apr 2011
5972 posts
Posted on 10/11/25 at 8:49 am to
I see Long John Silver, but I have never met anyone that has eaten there.
There’s one down the road from me. I may give it a go
Posted by Napoleon
Kenna
Member since Dec 2007
72998 posts
Posted on 10/11/25 at 8:52 am to
I get why they did it but they were always known as the fast food seafood restaurant.
Posted by jmarto1
Houma, LA/ Las Vegas, NV
Member since Mar 2008
37720 posts
Posted on 10/11/25 at 8:53 am to
quote:

I did not know they were still in business


Almost 500 locations in the US with Texas having the lion's share

On an interesting note, there is stilll 10 Bennigan's out there
Posted by HoustonGumbeauxGuy
Member since Jul 2011
32572 posts
Posted on 10/11/25 at 8:56 am to
This post was edited on 10/11/25 at 8:58 am
Posted by TulsaSooner78
Member since Aug 2025
717 posts
Posted on 10/11/25 at 8:57 am to
quote:

client rage marketing


Not sure that anyone will "rage" over them changing their logo from a fish to a chicken.

It doesn't make a whole lot of sense, but nothing to get angry about.

Posted by WonPercent
BATON ROUGE
Member since Aug 2023
986 posts
Posted on 10/11/25 at 8:57 am to
Love me some LJS, but none in my area. I always look for one when I'm on a road trip.

Posted by LasVegasTiger
Idaho
Member since Apr 2008
8499 posts
Posted on 10/11/25 at 8:58 am to
quote:

I did not know they were still in business


I was in Kentucky and Indiana this past week for work, pretty sure those two states keep every 80s and 90s restaurant alive. I saw multiple Long John Silvers and even two Shoneys.
Posted by BigBinBR
Baton Rouge
Member since Mar 2023
8970 posts
Posted on 10/11/25 at 8:58 am to
quote:

This is the new fad, client rage marketing—do something retarded to a nostalgic brand, create viral rage, and pray for a revival.


Yep. IHOP did the same thing years ago and “changed” their name to IHOB - international house of burgers. It’s all for free publicity
Posted by TulsaSooner78
Member since Aug 2025
717 posts
Posted on 10/11/25 at 9:03 am to
quote:

On an interesting note, there is stilll 10 Bennigan's out there


Bennigan's and Steak and Ale were both owned by the same Plano, TX-based company.

Supposedly Steak & Ale was revived in 2024 in Minnesota with plans for some more new ones in Texas. Haven't seen any yet.

Whenever I grill steak, I make a side of sauteed mushrooms using the Steak & Ale recipe.
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