Taylor Swift Breaks Adele’s Record for Biggest Album in a Single Week

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Taylor Swift‘s “The Life of a Showgirl” now officially has a claim to the biggest first-week numbers ever recorded for an album. Billboard reported Wednesday that, in its first five days out, the album has surpassed 3.5 million equivalent album units, representing consumption across both sales and streaming.

That breaks the record previously held by Adele‘s “25,” which bowed with 3.482 million units in December 2015 chart, a high-water mark that has stood for just two months shy of a decade.

Swift broke the record in five days, meaning her tally will rise further still in the two days remaining in the chart week.

Swift’s sales may have been frontloaded with pre-orders that officially counted on the first day of release. But she has been ensuring that the album is not flagging on that front in the later part of the sales week. She has issued several CD or digital variants during the week with acoustic bonus tracks, the latest of which was a download exclusive that was put up for sale in her webstore for a 24-hour period beginning Tuesday afternoon.

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