Consumer Backlash - McDonald’s to Cut Combo-Meal Prices

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McDonald’s is slashing the prices of its combo meals just a few weeks after the CEO publicly admitted that its menu has gotten too expensive and pledged to fix the problem.

McDonald’s and its US franchisees agreed to price eight popular combo meals at 15% less than the total cost of buying the items separately, with the chain offering financial support to franchisees if they agree to lower prices, according to a source familiar with the company’s plans. The lower prices will go into effect next month.

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McDonald’s will also expand its combo offerings with a $5 breakfast deal and an $8 Big Mac and McNugget special in the coming months with the reintroduction of the “Extra Value Meals” branding.

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The inflation crisis that followed the pandemic altered many customers’ views of McDonald’s — from a cheap place to get a quick meal to a pricey fast food restaurant that barely undercut a higher-quality sit-down restaurant alternatives like Applebee’s or Chili’s, with the latter thriving over the past few years.

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In 2023, an $18 Big Mac combo meal went viral, sparking a debate that the chain has drifted from its affordability roots.

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Apparently a lot of Americans felt that McDonald's lack of quality and cleanliness became unforgivable at those sky high prices. The Big Mac combo isn't $18 in my area, but it's nearly $14. Local restaurants can offer a much better quality burger and fries for $12-$18 if I'm willing to avoid ordering a soda.

McDonalds is big with blue collar workers; so value and convenience are very important. The inflation crisis over the past 3-4 years has hit their exact audience very hard.

Higher quality or lower prices....McDonalds has chosen to lower prices.