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Utah Mammoth was revealed as the new name of Utah Hockey Club
Posted on 5/7/25 at 9:27 am
Posted on 5/7/25 at 9:27 am
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This post was edited on 5/7/25 at 11:25 am
Posted on 5/7/25 at 9:29 am to Chad504boy
Honestly one of the better recent names and logos
Posted on 5/7/25 at 9:34 am to KosmoCramer
quote:
Yeti woulda been cooler
Trademark issues.
Anything but Utah Hockey Club is good with me.
This post was edited on 5/7/25 at 9:35 am
Posted on 5/7/25 at 9:35 am to TDawg1313
Trademark issues with Yeti Coolers? 

Posted on 5/7/25 at 9:37 am to Chad504boy
Good name, good colors, simple jerseys, good logo. Well done ownership
Posted on 5/7/25 at 9:37 am to KosmoCramer
quote:
Trademark issues with Yeti Coolers?
Yeah, it's in the article
quote:
During Utah's inaugural season, "Yeti" was widely considered to be the team's eventual name, even by its players. But Utah announced in January that it would not be moving forward with "Yeti" or "Yetis" as a nickname after the U.S. Patent and Trademark Office rejected a trademark application for "Utah Yetis" because of the "likelihood of confusion" for consumers to other companies and brands that use the name. Among those parties was Yeti Coolers LLC, which makes drinkware, coolers and clothing.
With Yeti and Yetis out, the team announced in January that Utah Hockey Club, Utah Mammoth and Utah Wasatch would be the finalists in a fan vote at Delta Center. Fans voted with iPads located at stations around the arena that featured the names, logos and potential branding for each option.
Posted on 5/7/25 at 9:37 am to Chad504boy
Classic Utah, gotta rip off the Colorado Mammoth


Posted on 5/7/25 at 9:42 am to Chad504boy
After watching American Primeval, I think Mormon Militia would have been great.
Really lean in to it.
Really lean in to it.
Posted on 5/7/25 at 9:51 am to Chad504boy
Very Cool! Similar look and color scheme of the Alaska Aces from back in the day in the ECHL.
Posted on 5/7/25 at 9:54 am to Chad504boy
Looks like an NHL team should look, consistent with the branding. Maybe one day, Yeti.
Posted on 5/7/25 at 9:57 am to CobraCommander83
Mammoth Mountain is in California
Posted on 5/7/25 at 9:57 am to Chad504boy
All of the logos in contention, including the one chosen, just look like stock logos from the old NCAA football game.
The new vectorized, clean logo trends is sad to me. Give me something that looks vintage and historical and will be timeless
The new vectorized, clean logo trends is sad to me. Give me something that looks vintage and historical and will be timeless
Posted on 5/7/25 at 10:00 am to Chad504boy
Another team name without an "s" is sadly exciting.
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Update the sporcle!
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