Al Sharpton gives Pepsi ultimatum, three weeks to reinstate DEI or else

another boycott

Al Sharpton gives Pepsi ultimatum, three weeks to reinstate DEI or else

Rev. Al Sharpton likened his latest stunt to key moments in civil rights history as he put one soda company on notice about backing off from DEI.

“We’re not asking. We’re organizing.”

Whereas President Donald Trump has taken steps to restore merit-based systems throughout the public and private sectors, the push for Marxist diversity, equity, and inclusion policies persists on the left. Among those leading the charge, Sharpton has used his National Action Network and MSNBC platforms to warn PepsiCo that it has three weeks to restore DEI or be faced with “marching and boycotting.”

The activist pundit’s threat kicked off Friday with a letter to PepsiCo CEO Ramon Laguarta that spoke of his “profound disappointment” at the company’s decision to back down on the divisive policies, according to the Associated Press.

“You have walked away from equity,” wrote Sharpton who argued the company’s actions were “clear signals that political pressure has outweighed principle.”

Speaking at his NAN convention, he insisted, “We want you to either retreat on you saying you are out of DEI or we in 21 days will start marching and boycotting Pepsi-Cola all over this country.”

Sharpton has also used airtime on his MSNBC program “PoliticsNation” to promote the threat to the company, stating, “Martin Luther King the Third and others joined me as we put on notice those companies, like Pepsi-Cola, that we will withdraw patronage from those that do not live up to what they voluntarily committed in DEI.”

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