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Pat Riley and the NFL Reach Deal to Use '3-Peat' Trademark If Chiefs Win Super Bowl
Posted on 2/4/25 at 2:39 pm
Posted on 2/4/25 at 2:39 pm
quote:
A victory by the Kansas City Chiefs in Super Bowl 59 would be beneficial to Basketball Hall of Famer Pat Riley's financial portfolio.
Per Front Office Sports, since Riley has had variations of the term "three-peat" trademarked for years, the NFL reached an agreement with his camp to use the phrase on various merchandise if the Chiefs are able to win their third straight Super Bowl by defeating the Philadelphia Eagles on Sunday.
Riley originally filed to trademark the term "three-peat" in 1989 when he was head coach for the Los Angeles Lakers and they were pursuing their third consecutive championship.
He filed for a new trademark in May 2014 to use "3-peat" on any jewelry and sports memorabilia when the Miami Heat, who has been team president for since 1995, were going for their third straight title.
Per the United States Patent and Trademark Database (h/t NPR's Joe Hernandez), Riley's company, Riles & Company Inc., own at least six trademarks for variations of the "three-peat" phrase.
Bleacher Report
11
Posted on 2/4/25 at 2:45 pm to Kansas City King
quote:
Pat Riley
Posted on 2/4/25 at 2:48 pm to Kansas City King
There will be 3peat shirts somewhere. Kansas City or Somalia.
Posted on 2/4/25 at 2:50 pm to Kansas City King
Could have saved money and used Tree- peat
Posted on 2/4/25 at 3:05 pm to Kansas City King
Kind of funny that Pat Riley owns the trademark for 3peat, considering he failed to win a 3peat on 2 separate occasions. Especially when the Bulls completed the 3peat on 2 separate occasions.
Posted on 2/4/25 at 3:35 pm to Kansas City King
quote:
the NFL reached an agreement with his camp to use the phrase on various merchandise if the Chiefs are able to win their third straight Super Bowl by defeating the Philadelphia Eagles on Sunday.
Yet you think it’s not rigged.
Posted on 2/4/25 at 4:12 pm to JJ27
So you think the NFL should wait until after the game and if KC wins then negotiate? LoL You realize people literally go to the stores and online right after a team wins to buy Championship merchandise right?
Posted on 2/4/25 at 4:23 pm to CobraCommander83
quote:
Could have saved money and used Tree- peat
Referee-peat
Posted on 2/4/25 at 4:49 pm to JJ27
quote:
Yet you think it’s not rigged.
Lol… They print Super Bowl shirts for BOTH teams before the Super Bowl. No wonder you think it’s rigged. You have no idea how any of this works.
Posted on 2/4/25 at 4:52 pm to bcoop199
quote:
So you think the NFL should wait until after the game and if KC wins then negotiate? LoL You realize people literally go to the stores and online right after a team wins to buy Championship merchandise right?
The entire “nfl is rigged” crowd are totally immune to reason, logic and facts.
Posted on 2/4/25 at 4:57 pm to Kansas City King
That's bad juju.
I'm betting the house on Philly
I'm betting the house on Philly
Posted on 2/4/25 at 5:09 pm to JJ27
quote:
Yet you think it’s not rigged.
I’m not taking a stance either way but to think that this action is evidence that it is rigged is absolutely idiotic lol
Posted on 2/5/25 at 7:35 am to JJ27
quote:how do you think pat Riley got it ?
Yet you think it’s not rigged.
Posted on 2/5/25 at 7:46 am to Kansas City King
Does the agreement require Jimmy Butler to play receiver for the Chiefs next year?
Posted on 2/5/25 at 8:27 am to Kansas City King
All these years I never knew Pat Riley trademarked "Three Peat" crazy 
Posted on 2/5/25 at 9:11 am to Gen Patton
You do realize that there are some poor countries that think the wrong team has won every superbowl
Posted on 2/5/25 at 9:15 am to Bestbank Tiger
quote:
There will be 3peat shirts somewhere. Kansas City or Somalia.
Unless they make one with sequins for the Swifties.
Posted on 2/5/25 at 9:48 am to Kansas City King
NFL seems awfully confident in the chiefs. Can’t figure out why
Posted on 2/5/25 at 9:51 am to Kansas City King
I'm sure that was a fat check for Pat Riley.
Posted on 2/5/25 at 10:00 am to Kansas City King
Seems like something that shouldn't be able to be trademarked.
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