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Theater Owners Plan to Spend $2.2 Billion to Upgrade the Moviegoing Experience

Posted on 9/19/24 at 10:37 am
Posted by RLDSC FAN
Rancho Cucamonga, CA
Member since Nov 2008
58643 posts
Posted on 9/19/24 at 10:37 am
quote:

The eight biggest theater chains in the U.S. and Canada announced Thursday that they plan to invest more than $2.2 billion to modernize and upgrade more than 21,000 screens over the next three years. The investment will cover everything from improved sound and projection to upgrading dining experiences — plus, in some locations, investing in attractions like pickleball and ziplines.

quote:

O’Leary says theater owners will focus on “making sure the common areas, the lobbies, the concession areas are new and fresh and well maintained.”

“It’s making sure that the seats are comfortable and there’s a whole range of seating options that are available to moviegoers. Making sure that all of those things exist and that you have good lighting, good signage, but also in the actual auditorium itself that you have great sound and great projection,” he said.

The theater chains that reported their investment goals to NATO are AMC Entertainment Inc., Regal Cinemas, Cinemark USA, Inc., Cineplex, Marcus Theatres Corp., B&B Theatres, Harkins Theatres and Santikos Entertainment.

“Consumers today are very demanding and they want to have a range of things that they can do in any given setting,” O’Leary said. In some cases, that means adding pickleball courts, ziplines, arcades, bowling alleys and more attractions to keep moviegoers busy at theater complexes, in addition to dining and cocktails.



LINK

Posted by The Godfather
Surrounded by Assholes
Member since Mar 2005
42441 posts
Posted on 9/19/24 at 10:39 am to
Will still not use any of them until they come up with a plan as good as AMC's A-List


This post was edited on 9/19/24 at 10:41 am
Posted by TripleBarrelBluff1
Sin City
Member since Aug 2024
2430 posts
Posted on 9/19/24 at 10:41 am to
Good luck. I know it's just past of getting older, but there are no movies I wouldn't rather watch in the comfort of my own home.
Posted by Esquire
Chiraq
Member since Apr 2014
14377 posts
Posted on 9/19/24 at 11:01 am to
quote:

In some cases, that means adding pickleball courts, ziplines, arcades, bowling alleys and more attractions to keep moviegoers busy at theater complexes, in addition to dining and cocktails.


How about we focus on keeping the ICEE machine working before we add the zip lines? It’s the only concession I like and it never works at my local Regal with the only IMAX (fake) screen in the city.
Posted by sqerty
AP
Member since May 2022
8106 posts
Posted on 9/19/24 at 11:02 am to
Bring back arcade games and charge a quarter.
Posted by ThoseGuys
Wishing I was back in NC
Member since Nov 2012
2627 posts
Posted on 9/19/24 at 11:06 am to
I noticed at the theater in Gonzales that parents seem to drop their kids off at the movie part and go bowling. I mainly noticed this because a number of those kids then went and snuck into the rated R Deadpool and Wolverine.

I was very proud of them. Kids need to be able to sneak into rated R films, it's like a tradition.
Posted by Dingeaux
Baton Rouge
Member since Nov 2005
5674 posts
Posted on 9/19/24 at 11:39 am to
what's killing them is that movies go from in theaters to streaming/available to rent very quickly now. Most people are just waiting out that short period and watching it at home.
Posted by Gusoline
Jacksonville, NC
Member since Dec 2013
10481 posts
Posted on 9/19/24 at 12:18 pm to
Like newspapers investing billions to have color copy everything!!! Cool man... I'll read on the computer like I always do.

I have no desire to even be around family more than I have to much less pay more than the price of owning a film to go sit next to strangers and listen to their coughs and paper crinkling while I'm trying to enjoy something.

The alternative isnt watching vhs on a 17 inch tube any more. I have a 65 inch in my bedroom and a 70 in the living room. Popcorn costs me 30 cents a bag., And traffic is shite.
Posted by boxcarbarney
Above all things, be a man
Member since Jul 2007
25567 posts
Posted on 9/19/24 at 12:27 pm to
I've been spoiled by the comfy reclining seats at AMC Clearview.

When Dune 2 came out, I got tickets for Imax, not realizing the seats were the old school stadium kind. I was pissed the entire movie.
Posted by Buckeye06
Member since Dec 2007
24949 posts
Posted on 9/19/24 at 12:29 pm to
quote:

Good luck. I know it's just past of getting older, but there are no movies I wouldn't rather watch in the comfort of my own home.



Kind of how I feel. I saw the newer Top Gun in theaters and the last Dune movie.

They've done a lot already with the way more comfy chairs and far improved food. But it's still like $80+ for 2 people to go and have an appetizer a main course and a couple drinks
Posted by marcus3000
Member since Jan 2018
939 posts
Posted on 9/19/24 at 12:39 pm to
I don't care how good the seats are in the theater, or how engaging the screen is, or how awesome the movie sounds. Nothing can be better than not having to deal with other people on their phones while I'm watching a movie.
Posted by BluegrassBelle
RIP Hefty Lefty - 1981-2019
Member since Nov 2010
106047 posts
Posted on 9/19/24 at 12:43 pm to
We have an Xscape Theater that we go to with the reclining seats and it’s super roomy. Dolby Atmos sound and massive screen. Don’t really go anywhere else at this point as a result.
Posted by Don Quixote
Member since May 2023
4093 posts
Posted on 9/19/24 at 12:43 pm to
"upgrade the movie experience".....

any old farts like me remember Sensurround movies like Earthquake, Rollercoaster, and others from the 70s when they mounted massive woofers to shake the seats?

Then Kentucky Fried Movie spoofed it with "feelaround"

This post was edited on 9/19/24 at 1:00 pm
Posted by SixthAndBarone
Member since Jan 2019
10491 posts
Posted on 9/19/24 at 12:46 pm to
I still enjoy going to movies. All I'm interested in is maintained seats, a clean place, and normal pricing.
Posted by Don Quixote
Member since May 2023
4093 posts
Posted on 9/19/24 at 12:54 pm to
the last movie I saw in a public theater was Black Hawk Down when it was released. I have a nice home theater setup and can drink my own beer, eat whatever I like, turn on subtitles when needed, rewind to a scene if needed, and pause it when I need to go piss ... I'm not missing anything.

I'd probably go see something in IMAX if I lived close enough to one but I don't.
This post was edited on 9/19/24 at 1:06 pm
Posted by tiggerthetooth
Big Momma's House
Member since Oct 2010
63981 posts
Posted on 9/19/24 at 1:02 pm to
Movies aren't good enough to pay those prices anymore. Hollywood refuses to produce anything that people want and more or less produces what values they want you to have.


And other people, and their lack of proper etiquette ruined movie experiences. Good luck getting that part figured out without raising prices.


This post was edited on 9/19/24 at 4:37 pm
Posted by RLDSC FAN
Rancho Cucamonga, CA
Member since Nov 2008
58643 posts
Posted on 9/19/24 at 1:06 pm to
quote:

Hollywood refuses to produce anything that people want


Not entirely true. People want mindless blockbusters, sequels, comic book films, etc. So that's what hollywood produces.

quote:

And other people, and their lack of proper edicit, have ruined movie experiences. Good luck getting that part figured out without raising prices.


This is definitely a huge issue
Posted by CocomoLSU
Inside your dome.
Member since Feb 2004
155361 posts
Posted on 9/19/24 at 1:22 pm to
quote:

what's killing them is that movies go from in theaters to streaming/available to rent very quickly now. Most people are just waiting out that short period and watching it at home.

This. They should spend the money keeping shite from streaming in a matter of months or weeks (or even days when they are simultaneously released on streaming platforms). That's what is killing their business more than customer experiences at the theaters.
Posted by Master of Sinanju
Member since Feb 2012
11870 posts
Posted on 9/19/24 at 1:24 pm to
quote:

pickleball and ziplines.


Won't that make it harder to pay attention to the movie?
Posted by The Godfather
Surrounded by Assholes
Member since Mar 2005
42441 posts
Posted on 9/19/24 at 1:27 pm to
quote:

Movies aren't good enough to pay those prices anymore.



For $20 a month you can go to up to 3 movies a week in any format (IMAX,Dolby,etc) at any AMC theater.
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