Could the Nissan brand be saved in the US?

Right now, Nissan has a fleet full of second rate products that sell to people who can't easily get credit. They are often sold by idiots, driven by fools, underinsured, and not maintained at all. They trail far behind their Japanese and American competitors on the used car market for that reason. These vehicles are frequently mechanically totaled well before 100,000 miles with broken transmissions and severe bodywork issues.



It's a massive fall from the Nissan of the 1990s - when their new products were considered sturdy and they were often a good used buy.

The "Big Altima Energy" meme fits the brand perfectly. These memes frequently feature a dangerously driven late model Altima that's poorly maintained with mismatched wheels, bumper cover flapping in the wind, and missing body panels.




Most semi-educated buyers avoid anything with Nissan's CVT, which is all but 2 of their mainstream products. Their variable compression engines are turning out to be just as problematic, and they've already propagated through most of Nissan's product line.

Since Nissan canceled production of their Titan truck, they have only two real products that appeal to younger, semi educated, employed people with good credit: The Nissan Z car (which sells in very low numbers) and the Nissan Frontier, which has already become the most outdated option in its class.

They've spent a lot of money on their electric vehicles, but have somehow been surpassed by not only Tesla, but also Geneal Motors and Hyundai. At this time, their EV offerings remain outdated and stale. Sales also are slowing down for all EV's.

Without full sized trucks and SUVs, how can Nissan realistically improve their brand, their dealers, and the type of audience they attract?