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Something I didn't expect: Bud Light official beer of UFC

Posted on 10/25/23 at 5:25 pm
Posted by Obtuse1
Westside Bodymore Yo
Member since Sep 2016
30036 posts
Posted on 10/25/23 at 5:25 pm
quote:

The multiyear sponsorship, which begins on January 1, 2024, makes Bud Light the “official beer partner” of the UFC, with the beer branding having a “highly visible presence” during fights and weigh-ins. Bud Light’s logo will also be seen on digital content and on air.


quote:

The new agreement is a reunion for Bud Light and the UFC, after a previous sponsorship ended in 2017.

“I’m proud to announce we are back in business together. There are many reasons why I chose to go with Anheuser-Busch and Bud Light, most importantly because I feel we are very aligned when it comes to our core values and what the UFC brand stands for,” UFC CEO Dana White said in a release.
emphasis mine


CNN Business
Posted by Broski
Member since Jun 2011
79198 posts
Posted on 10/25/23 at 5:26 pm to
Bunch of affliction rednecks are about to twist themselves into pretzels.
Posted by NawlinsTiger9
Where the mongooses roam
Member since Jan 2009
38528 posts
Posted on 10/25/23 at 5:27 pm to
quote:

Bunch of affliction rednecks are about to twist themselves into pretzels.


This post was edited on 10/25/23 at 5:30 pm
Posted by Dubosed
Gulf Breeze
Member since Nov 2012
7574 posts
Posted on 10/25/23 at 5:28 pm to
quote:

Bunch of affliction rednecks are about to twist themselves into pretzels.



Chipper Jones is not a UFC fan.
Posted by Broski
Member since Jun 2011
79198 posts
Posted on 10/25/23 at 5:29 pm to
quote:

Chipper Jones is not a UFC fan.



But he did frick a Hooters waitress so it evens out.
Posted by lsusa
Doing Missionary work for LSU
Member since Oct 2005
6211 posts
Posted on 10/25/23 at 5:29 pm to
The stupidity of the anti-Bud Light crusaders is mind boggling. The whole think was overblown and ironically the definition of “fake news”.

Bud Lights a s—- beer that taste terrible. That has been reason enough for me not to drink it.
Posted by High C
viewing the fall....
Member since Nov 2012
59458 posts
Posted on 10/25/23 at 5:33 pm to
quote:

The whole think was overblown and ironically the definition of “fake news”.


Explain the “fake news” part.
Posted by DownSouthCrawfish
Lift every voice and sing
Member since Oct 2011
40635 posts
Posted on 10/25/23 at 5:38 pm to
Posted by Bunk Moreland
Member since Dec 2010
66853 posts
Posted on 10/25/23 at 5:40 pm to
Isn't Don, Jr. tight with Dana? Jr. wanted to call off the boycott at one point because AB had donated a few bucks to the beautiful orange man. I hope the America First patriots are proud of this.
Posted by Athis
I AM Charlie Kirk....
Member since Aug 2016
15772 posts
Posted on 10/25/23 at 5:43 pm to
Bud Light needs the UFC more than the UFC needs Bud Light. BL must have paid them a small fortune...
Posted by Obtuse1
Westside Bodymore Yo
Member since Sep 2016
30036 posts
Posted on 10/25/23 at 5:46 pm to
quote:

Bud Light needs the UFC more than the UFC needs Bud Light. BL must have paid them a small fortune...


No numbers released but it is supposed to be bigger than the crypto.com deal which was $175 million.
Posted by Broski
Member since Jun 2011
79198 posts
Posted on 10/25/23 at 5:46 pm to
quote:

Bud Light needs the UFC more than the UFC needs Bud Light. BL must have paid them a small fortune...



quote:

Bunch of affliction rednecks are about to twist themselves into pretzels.

Posted by lsusa
Doing Missionary work for LSU
Member since Oct 2005
6211 posts
Posted on 10/25/23 at 5:47 pm to
quote:

Explain the “fake news” part.


The entire controversy was contrived.

Just yesterday, I had a friend state “I understand why people are upset because they were trying to push something on people they object to”.

Bud Light didn’t go out and sign a transgender person to be their national spokesman for a large marketing campaign. They sent one can of beer to some random tic-tocker, who I assume that people had to already know about and follow.

Now, I understand that later on, the AB folks caught between a rock and a hard place then made some more definitive statements.
Posted by LSUJuicer
Member since Jan 2013
3878 posts
Posted on 10/25/23 at 5:47 pm to
Why not UFC likes money, makes perfect sense. It’s all about the dollar.
Posted by Corinthians420
Iowa
Member since Jun 2022
16104 posts
Posted on 10/25/23 at 5:58 pm to
quote:

Bud Light didn’t go out and sign a transgender person to be their national spokesman for a large marketing campaign. They sent one can of beer to some random tic-tocker, who I assume that people had to already know about and follow.

yeah. the only way to see the tranny can wouldve been to be a subscriber to a tranny tiktok channel.

it's crazy how many people saw it and were able to share it.
This post was edited on 10/25/23 at 5:59 pm
Posted by BraveCajun
Lafayette
Member since May 2009
207 posts
Posted on 10/25/23 at 6:16 pm to
bullshite.

Yes, the tranny sponsorship or endorsement deal wasn’t some big time multimillion deal. Instead it was a cheap woke token scenario.

The issue / controversy took off after Bud was called out out on the nonsense. The company’s response to the controversy was spineless and didn’t a position on either side.

Then gasoline was poured on the controversial when a podcast was unearthed with the VP of marketing, who was responsible for the tranny promotion, shitting all over the “typical and traditional” bud light consumer.

Marketing 101: don’t spit on your consumer base and always wholeheartedly apologize if your consumers think or believe you disrespected them in anyway.
Posted by SteelerBravesDawg
Member since Sep 2020
43337 posts
Posted on 10/25/23 at 6:23 pm to
quote:

Bunch of affliction rednecks are about to twist themselves into pretzels




quote:

affliction rednecks

Posted by SteelerBravesDawg
Member since Sep 2020
43337 posts
Posted on 10/25/23 at 6:24 pm to
quote:

Bunch of affliction rednecks are about to twist themselves into pretzels.




quote:

Chipper Jones is not a UFC fan.


quote:

But he did frick a Hooters waitress so it evens out.

Posted by diat150
Louisiana
Member since Jun 2005
47257 posts
Posted on 10/25/23 at 6:27 pm to
Im a big ufc fan and anti-woke for sure. I really dont care. Ufc already is on espn….. eventually they will frick the ufc up but I think as long as dana is in there it will be good. Ufc needs the money the new owners spent a fortune on buying it.
Posted by MoarKilometers
Member since Apr 2015
20629 posts
Posted on 10/25/23 at 6:33 pm to
Dudes who told us Rousey was hot should have no issue with trannies
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