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Alissa Heinerscheid, the marketing director of Bud Light Gone

Posted on 4/21/23 at 8:32 pm
Posted by RaginCajunz
Member since Mar 2009
7056 posts
Posted on 4/21/23 at 8:32 pm
Alissa Heinerscheid, the marketing director of Bud Light, has taken a leave of absence and has been replaced after a damaging marketing disaster promoting the transgender agenda.

Heinerscheid will be replaced by Todd Allen, the global marketing VP for Budweiser, the company confirmed to Ad Age.

TheBlaze
This post was edited on 4/21/23 at 8:33 pm
Posted by momentoftruth87
Your mom
Member since Oct 2013
86110 posts
Posted on 4/21/23 at 8:32 pm to
Good. Now they’ll learn not to put idiots on their board.
Posted by Bulldogblitz
In my house
Member since Dec 2018
28155 posts
Posted on 4/21/23 at 8:34 pm to
What are Todd's pronouns, and will the pronouns be on the next bud light can?
Posted by BearCrocs
Member since Aug 2013
8032 posts
Posted on 4/21/23 at 8:34 pm to
Eve fricked everything up for the universe
Posted by BuckyCheese
Member since Jan 2015
57778 posts
Posted on 4/21/23 at 8:34 pm to
The boycott should continue and probably will.

Guys getting asked why they are drinking tranny fluid at the saloon will be going on for a while.
Posted by RaginCajunz
Member since Mar 2009
7056 posts
Posted on 4/21/23 at 8:35 pm to
quote:

The boycott should continue and probably will


Damage done for the foreseeable future. They hired that idiot. They were ok with alienating their “frat like” base. Screw em
Posted by Bard
Definitely NOT an admin
Member since Oct 2008
57732 posts
Posted on 4/21/23 at 8:36 pm to
They need to have one helluva apology tour. The CEO's non-statement was more akin to doubling down than admitting they were wrong. They have a LOT of work to do if they want their "fratty" customers back.
Posted by momentoftruth87
Your mom
Member since Oct 2013
86110 posts
Posted on 4/21/23 at 8:39 pm to
Besides vagina
Posted by Lsut81
Member since Jun 2005
83603 posts
Posted on 4/21/23 at 8:39 pm to
She got a nice severance, guaranteed… hope the boycott continues. Anyone with common sense should have known she would be an issue. Her interviews that I’ve seen are huge red flags.
Posted by Boks
Red Lodge, MT
Member since Jul 2013
1220 posts
Posted on 4/21/23 at 8:39 pm to
Their dumb ceo should be next for issuing that (non) apology. Idiots.
Posted by Auburn1968
NYC
Member since Mar 2019
24970 posts
Posted on 4/21/23 at 8:41 pm to
AB is seeing the writing on the wall and in the bottom line. Gillette never did.

I used to like Bud Light commercials for their humor. However, I like real beer.

Posted by Bayou Brat
Member since Jul 2021
1023 posts
Posted on 4/21/23 at 8:44 pm to
quote:

They need to have one helluva apology tour. The CEO's non-statement was more akin to doubling down than admitting they were wrong. They have a LOT of work to do if they want their "fratty" customers back.


Spring Break is just around the corner. They are probably planning on giving away a lot of free beer this summer.


Posted by Toomer Deplorable
Team Bitter Clinger
Member since May 2020
23207 posts
Posted on 4/21/23 at 8:45 pm to
Could anyone have imagined this even 5 years ago?

What a sh*+-show from such an iconic American brand.

Everything — EVERYTHING — progs touch turns to sh*+.



Posted by Ole Ag
Member since Oct 2018
2294 posts
Posted on 4/21/23 at 8:45 pm to
Don JR already forgave them. Budweiser ran a commercial with a horse and a flag. All they did was insult their customers and try to replace them with chics with dicks. Is that not enough for everyone?

Posted by Bunk Moreland
Member since Dec 2010
66190 posts
Posted on 4/21/23 at 8:47 pm to
The right has no impact on anything else in the world. This is our one shot.
Posted by Tantal
Member since Sep 2012
18950 posts
Posted on 4/21/23 at 8:47 pm to
quote:

Their dumb ceo should be next for issuing that (non) apology. Idiots.

There's no way that the CEO didn't sign off on everything. She's, at least publicly, the sacrificial lamb, but AB is still woke.
This post was edited on 4/21/23 at 8:50 pm
Posted by Y.A. Tittle
Member since Sep 2003
109448 posts
Posted on 4/21/23 at 8:47 pm to
quote:

Don JR already forgave them.


I guess a line in the sand for a “cult” is getting pissed off by their beer brand.
Posted by HailToTheChiz
Back in Auburn
Member since Aug 2010
53416 posts
Posted on 4/21/23 at 8:48 pm to
quote:

taken a leave of absence and has been replaced


So not fired
Posted by HubbaBubba
North of DFW, TX
Member since Oct 2010
50706 posts
Posted on 4/21/23 at 8:51 pm to
Purely anecdotal, but I'm at the Rangers / A's game and have yet to see anyone with a Bud Light. Tons of Michelob Ultra, though.
Posted by EKG
Houston, TX
Member since Jun 2010
45145 posts
Posted on 4/21/23 at 8:51 pm to
quote:

Eve fricked everything up for the universe

We should get rid of all women.
Men only.
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