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What has been the ROI on the Visit Rwanda shirt sponsor campaign
Posted on 8/11/26 at 12:17 pm
Posted on 8/11/26 at 12:17 pm
With Arsenal and now Villa
The arsenal contract is now over
Has anyone in the world decided to vacation in Rwanda?
The arsenal contract is now over
Has anyone in the world decided to vacation in Rwanda?
4
Posted on 8/11/26 at 12:29 pm to LSUMJ
I went there to get one of those Failclowns Super Bowl shirts.
Posted on 8/12/26 at 12:48 am to LSUMJ
Their tourism was already on the up. Gorilla encounters and such.
But the argument would be that no one decided to just visit Rwanda because they saw it on a jersey sleeve. But the year over year advertising has kept the name out there and their increase in tourism revenue is now greater than what they spend on ad campaigns.
The thing is it got up to 438 before the visit rwanda campaign started.
But the argument would be that no one decided to just visit Rwanda because they saw it on a jersey sleeve. But the year over year advertising has kept the name out there and their increase in tourism revenue is now greater than what they spend on ad campaigns.
quote:
Tourism earnings climbed significantly, moving from $438 million in 2017 to $685 million.
The thing is it got up to 438 before the visit rwanda campaign started.
Posted on 8/12/26 at 4:30 pm to LSUMJ
Who cares
If they were the highest bidder I'm glad we took them on
If they were the highest bidder I'm glad we took them on
Posted on 8/12/26 at 7:45 pm to LSUMJ
I imagine the ROI for most is pretty negligible, if any at all.
For example, I am a Manchester United fan. I was having a discussion with another fan, and he couldn’t tell me what Snapdragon or DXC did.
And I seriously doubt anyone made a decision to buy a device with a snapdragon chip in it because it was on a United jersey.
My son asked where Rwanda was, so it may actually be a more successful campaign, although he won’t be visiting anytime soon.
For example, I am a Manchester United fan. I was having a discussion with another fan, and he couldn’t tell me what Snapdragon or DXC did.
And I seriously doubt anyone made a decision to buy a device with a snapdragon chip in it because it was on a United jersey.
My son asked where Rwanda was, so it may actually be a more successful campaign, although he won’t be visiting anytime soon.
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