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Started By
Message
MLS signs 10 year streaming deal with Apple
Posted on 6/14/22 at 11:33 am
Posted on 6/14/22 at 11:33 am
MLS Deal
ETA:
Paul Tenorio
@PaulTenorio
·
6m
Details on MLS' 10-year, $2.5 billion deal w/ Apple with
@samstejskal
:
??Apple will show every match
??Deals still likely w/ ESPN, Univision
??No more local broadcasts
??Don't need Apple TV+ to watch
??Apple, ESPN may rotate MLS Cup
quote:
Apple and Major League Soccer (MLS) today announced that the Apple TV app will be the exclusive destination to watch every single live MLS match beginning in 2023. This partnership is a historic first for a major professional sports league, and will allow fans around the world to watch all MLS, Leagues Cup,1 and select MLS NEXT Pro and MLS NEXT matches in one place — without any local broadcast blackouts or the need for a traditional pay TV bundle.
ETA:
Paul Tenorio
@PaulTenorio
·
6m
Details on MLS' 10-year, $2.5 billion deal w/ Apple with
@samstejskal
:
??Apple will show every match
??Deals still likely w/ ESPN, Univision
??No more local broadcasts
??Don't need Apple TV+ to watch
??Apple, ESPN may rotate MLS Cup
This post was edited on 6/14/22 at 5:32 pm
9
Posted on 6/14/22 at 11:37 am to Girth Donor
What a let down
Apple TV is extremely meh
ESPN+ was the move
Apple TV is extremely meh
ESPN+ was the move
Posted on 6/14/22 at 11:38 am to Girth Donor
So the entire league is now behind a paywall? frick that
Posted on 6/14/22 at 11:40 am to etm512
No they are apparently working deals with Fox and others
But a majority of matches are on Apple TV now
But a majority of matches are on Apple TV now
Posted on 6/14/22 at 11:49 am to Girth Donor
quote:
every single live MLS match beginning in 2023
Just in time for Messi to make his MLS debut in Miami
Posted on 6/14/22 at 11:56 am to Girth Donor
This is such an utterly stupid move that it makes complete sense MLS is doing it. Why leave ESPN+?
Apple TV has about 25m subscribers in the US and ESPN+ has 22.3m. The big difference is that the 22.3m people with ESPN+ care about sports enough to pay extra for it, that is not the reason someone subscribes to Apple TV.
Just completely going to frick up any growth they have seen.
Apple TV has about 25m subscribers in the US and ESPN+ has 22.3m. The big difference is that the 22.3m people with ESPN+ care about sports enough to pay extra for it, that is not the reason someone subscribes to Apple TV.
Just completely going to frick up any growth they have seen.
Posted on 6/14/22 at 12:04 pm to lionward2014
They probably tried to strong arm the major providers thinking the product was worth more than it actually was and got laughed at off the table
This move reeks of desperation. Apple TV does a couple mlb games a week and it’s a disaster
This move reeks of desperation. Apple TV does a couple mlb games a week and it’s a disaster
Posted on 6/14/22 at 12:11 pm to StraightCashHomey21
It's worth 250 million a year. I doubt it was hard for MLS to say no. And they're still gonna get new deals for linear TV too.
For the record, I hate this as ESPN+ was a better destination as previous mentioned, but theyre gonna get paid when all is said and done.
For the record, I hate this as ESPN+ was a better destination as previous mentioned, but theyre gonna get paid when all is said and done.
Posted on 6/14/22 at 12:32 pm to StraightCashHomey21
quote:
ESPN+ was the move
Blackouts, it's really not the move, it's shite.
Posted on 6/14/22 at 12:35 pm to BCLA
quote:
It's worth 250 million a year.
All i saw was some dude from SI saying it could potentially earn that
Where have you seen that as a firm number
quote:
but theyre gonna get paid when all is said and done.
Long term effects if no one is watching will be big
It already struggles for viewers
But MLS is desperate for cash
This post was edited on 6/14/22 at 12:37 pm
Posted on 6/14/22 at 12:39 pm to lionward2014
And with ESPN+ I got several other soccer leagues included. I'm not going to pay for Apple+ just for MLS. ESPN+ has it's issues but putting a sport that is finally getting some growth on a random platform that has no sports is just stupid but typical of MLS.
Posted on 6/14/22 at 12:43 pm to Girth Donor
Katie Nolan to call MLS games
Posted on 6/14/22 at 12:54 pm to Girth Donor
I'm not paying for more shite. adios MLS
ok I'm back in
quote:
Katie Nolan to call MLS games
ok I'm back in
This post was edited on 6/14/22 at 12:55 pm
Posted on 6/14/22 at 1:09 pm to rtiger
quote:
And with ESPN+ I got several other soccer leagues included. I'm not going to pay for Apple+ just for MLS. ESPN+ has it's issues but putting a sport that is finally getting some growth on a random platform that has no sports is just stupid but typical of MLS.
Exactly. I use ESPN+ for many other things so not unsubscribing, but will just find streams of MLS games now in lieu of paying for Apple TV.
The ESPN+ blackout issue doesn't really matter to me, as living in NOLA no games are blacked out.
Posted on 6/14/22 at 1:15 pm to lionward2014
I had Apple TV when I got it free for two years
Nothing on there was really worth watching
So I’m not going to subscribe to just watch DC United
Nothing on there was really worth watching
So I’m not going to subscribe to just watch DC United
Posted on 6/14/22 at 2:51 pm to StraightCashHomey21
quote:
All i saw was some dude from SI saying it could potentially earn that
Where have you seen that as a firm number
Pretty much every news article about it says it's a minimum (not potentially) of 250 a year. But we knew you'd shite all over it anyway because you previously said no one was going to pay for MLS rights this year
Posted on 6/14/22 at 2:53 pm to StraightCashHomey21
Per Sports Business Journal, it is a a MINIMUM GUARANTEE of 250 million per year, with upside potential. Meaning, MLS will get a percentage of all subs world wide as well that will/could take it over 250 million per year.
They can also sell the linear rights to ESPN/Fox/Univision for the US and even to other countries. It would just not be exclusive, meaning Apple would get to simulcast those games on its streaming service with no blackouts.
Also means no blackouts AT ALL anywhere. If you subscribe, you get every single game no matter if its only on Apple or if its simulcast on ESPN/Fox/Univision.
Also, interesting wrinkle, all season ticket holders will get the subscription to Apple TV free
SBJ
They can also sell the linear rights to ESPN/Fox/Univision for the US and even to other countries. It would just not be exclusive, meaning Apple would get to simulcast those games on its streaming service with no blackouts.
Also means no blackouts AT ALL anywhere. If you subscribe, you get every single game no matter if its only on Apple or if its simulcast on ESPN/Fox/Univision.
Also, interesting wrinkle, all season ticket holders will get the subscription to Apple TV free
SBJ
This post was edited on 6/14/22 at 2:56 pm
Posted on 6/14/22 at 3:10 pm to BCLA
It’s a risky move with an unproven platform to go all in
The big boys were not gonna pay that but you can’t blame MLS for taking it bc they need the money desperately
But if no one watches they still got their injection of cash still isn’t enough of a tv deal that was needed to get the league operating in the black.
Even the NFL took a slow roll approach with Amazon prime before going in big time with them. The EPL sat back before letting Amazon show matches.
Apple TV hasn’t proven it can provide sports so it’s going to be interesting
The big boys were not gonna pay that but you can’t blame MLS for taking it bc they need the money desperately
But if no one watches they still got their injection of cash still isn’t enough of a tv deal that was needed to get the league operating in the black.
Even the NFL took a slow roll approach with Amazon prime before going in big time with them. The EPL sat back before letting Amazon show matches.
Apple TV hasn’t proven it can provide sports so it’s going to be interesting
This post was edited on 6/14/22 at 3:15 pm
Posted on 6/14/22 at 3:22 pm to StraightCashHomey21
quote:
It’s a risky move with an unproven platform to go all in
While I understand your sentiment, this is a far better outcome than what I was expecting. I imagine it's part of their big push for soccer content with Ted Lasso S3 and World Cup later this year.
I already pay for Apple TV, so this is a big W for me.
Posted on 6/14/22 at 3:28 pm to oauron
quote:
While I understand your sentiment, this is a far better outcome than what I was expecting. I imagine it's part of their big push for soccer content with Ted Lasso S3 and World Cup later this year.
What did you expect
MLS already had a really good thing with ESPN+
quote:
I already pay for Apple TV, so this is a big W for me
Tons of people don’t and probably won’t subscribe just to watch MLS
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