Now I know Bud Light is in trouble

Jim Cobb
@jimcobber
·
May 4
Well, this is Bud's new target market. All 10 of them. I'd call that marketing campaign a roaring success!

Just two more weeks and they'll be out of business.

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Jim Cobb @jimcobber · May 4 Well, this is Bud's new target market. All 10 of them. I'd call that marketing campaign a roaring success!

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Bud Light is shooting to capture a greater percentage of the all important coveted stage actor demographic.

Yes, I believe so, but I could be mistaken. Or maybe suspended or demoted.

Whatever they did to her, it turned around on BL as well, because after they did it, the Blue Oyster Clubs and fruit bars of the world revolted against Bud Light for not standing strong in their position.

So NOW, Bud Piss Beer has errrrrbody mad at them, we are witnessing one persons push of a button and idea for a commercial campaign destroy a mega corporation, I love it!

But wait, they are telling us that LBGQXT is also responsible for the boycott of Bud Light …. What is it?

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“Bud Light remains the number one brand in the U.S. nationally in volume and dollar sales,” Anheuser-Busch said in a statement to The Post. In an earnings call last week, AB InBev’s CEO Michel Doukeris told investors the company believes it has the “experience, the resources and the partners” to manage the controversy that has followed the Mulvaney partnership.
Other big companies like Levi’s and Disney have faced backlash in the past for courting queer markets, Evans notes, but calls for boycotts have fallen flat when the companies involved have stood by their marketing efforts. Bud Light is struggling, Evans said, because “they took a stand and didn’t stand behind it.” If Anheuser-Busch InBev had said, “We stand on the side of equality,” Evans said, the opposition “probably would have died there.”

Bud Light’s sales are currently down 3 percent for the year,

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Not Linking Wash Po garbage

I read this morning that Bud Light is saying the boycotters represent 1% of their worldwide clients. Economic experts say that the boycott will fade, and that Bud will probably not end up down any profits at all.

They then continually site their great sales figures from before they chose the groomer path, as proof that the boycott is nothing.

BL’s problem is that the BL brand itself is horribly damaged yet they continue to churn out a ton of product using that formula and branding that people aren’t buying.

Continuing to throw money down the rathole of the BL brand when people aren’t buying it is going to be very costly for them regardless of how Michelob Ultra, Stella Artois, and any other North American or international brand is performing.

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Just two more weeks and they'll be out of business.

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Yep, "the walls are closing in"...

Bud stands with them.