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re: How do you think the meetings at Gillette went today

Posted on 1/15/19 at 9:09 pm to
Posted by roadGator
DeBoar’s dome
Member since Feb 2009
157758 posts
Posted on 1/15/19 at 9:09 pm to
Simmer down. Your feelings will be fine.
Posted by TimeOutdoors
LA
Member since Sep 2014
13432 posts
Posted on 1/15/19 at 9:10 pm to
You saw how quickly Nike dropped the ad.
Posted by The Pirate King
Pangu
Member since May 2014
68397 posts
Posted on 1/15/19 at 9:11 pm to
10 field goals in a half. Holy shite
Posted by TimeOutdoors
LA
Member since Sep 2014
13432 posts
Posted on 1/15/19 at 9:11 pm to
quote:

This is what happens when you listen to "consultants."


Something tells me those consultants were a subsidiary of the Dollar Shave Club.
Posted by anc
Member since Nov 2012
20605 posts
Posted on 1/15/19 at 9:12 pm to
Have you ever been to New York or Boston?

Life is different there. The people who live there have a different world view than the rest of the country just because of how they live.

They do not interact with many people who do t live the way they do, so they are genuinely shocked that people don’t think or act like they do.

Posted by AbuTheMonkey
Chicago, IL
Member since May 2014
8641 posts
Posted on 1/15/19 at 9:12 pm to
quote:

This is what happens when you listen to "consultants."



I actually heard the outside consultants, testers, and advisors strongly advised against it, and they did it anyway. Apparently it’s (ignoring outside advice) been a recurring problem at P&G recently, too, and not just with this campaign.
Posted by Tactical1
Denham Springs
Member since May 2010
27167 posts
Posted on 1/15/19 at 9:14 pm to
quote:

Simmer down. Your feelings will be fine.


No problems.

Just making sure you don't act on this unhealthy obsession of yours.
Posted by roadGator
DeBoar’s dome
Member since Feb 2009
157758 posts
Posted on 1/15/19 at 9:15 pm to
What obsession do you think you see?

Your derangement could be leading to delusion. It happens.
Posted by RogerTheShrubber
Juneau, AK
Member since Jan 2009
299235 posts
Posted on 1/15/19 at 9:16 pm to
quote:

They do not interact with many people who do t live the way they do, so they are genuinely shocked that people don’t think or act like they do.


It's like this in Seattle too. They think everyone believes as they do
Posted by OleWar
Troy H. Middleton Library
Member since Mar 2008
5828 posts
Posted on 1/15/19 at 9:16 pm to
LINK

Grey was the advertising firm and this lists the names of the team, if you want to do more research.
Posted by toosleaux
Stuck in Baton Rouge traffic
Member since Dec 2007
9483 posts
Posted on 1/15/19 at 9:16 pm to
quote:

love to see what the demographics of the marketing team who made the ad look like


Saw him in an article today. Soy boy Indian (dot, not feather) who looks like he has never seen a dumbbell in his life. Not surprising at all.

ETA: His name is Pankaj Bhalla

quote:

Pankaj Bhalla, the North America brand director at Gillette, told NBC News "I think the primary driver of why we wanted to have the conversation was because when we were searching for the best definition--the 2019 definition--of the best a man can get, it became critically clear that many men are incredibly good but they can do so much to be better."

Bhalla said Gillette "was not trying to be part of fad" but has "the responsibility of talking to our consumers about what we can be doing better, and that’s what this campaign is about."

"The evolving role of the men in society is a topic that is complex and layered," Bhalla said. "We knew there would be discussion."

This post was edited on 1/15/19 at 9:23 pm
Posted by Smeg
Member since Aug 2018
15529 posts
Posted on 1/15/19 at 9:17 pm to
quote:

Grey was the advertising firm


More like Ghey
Posted by BurningHeart
Member since Jan 2017
10066 posts
Posted on 1/15/19 at 9:17 pm to
I really doubt Gillette was surprised or wasn't prepared for the response to the commercial.

They are just playing the game of any publicity is better than none.
Posted by Tactical1
Denham Springs
Member since May 2010
27167 posts
Posted on 1/15/19 at 9:18 pm to
quote:

Your derangement could be leading to delusion. It happens.




Certainly not a delusion. You appear to think you are seeing a person you don't know and have never met in some commercial you don't like.

Posted by tiggerthetooth
Big Momma's House
Member since Oct 2010
64356 posts
Posted on 1/15/19 at 9:18 pm to
quote:

The thing that keeps being repeated is that they had no idea that this would be taken negative.



Of course not, because they live in a bubble. This wont make them self-aware either as they'll just stand around and throw up their hands, fire some people and then move on.
This post was edited on 1/15/19 at 9:19 pm
Posted by roadGator
DeBoar’s dome
Member since Feb 2009
157758 posts
Posted on 1/15/19 at 9:19 pm to
quote:

You appear to think you are seeing a person you don't know and have never met in some commercial you don't like


Deluded

But your feelings will be ok.
This post was edited on 1/15/19 at 9:20 pm
Posted by Smeg
Member since Aug 2018
15529 posts
Posted on 1/15/19 at 9:19 pm to
quote:

Tactical1


I think you are mentally ill
Posted by BobBoucher
Member since Jan 2008
18741 posts
Posted on 1/15/19 at 9:19 pm to
quote:

In the age of unrestrained social media outrage, I have a tough time believing that they had absolutely no idea that some subset of the internet would respond the way we’ve seen


Exactly. A lot of these marketing strategies are focus group tested. Hard to believe they would dive in to a PC campaign without understanding the risks.
Posted by Tactical1
Denham Springs
Member since May 2010
27167 posts
Posted on 1/15/19 at 9:21 pm to
quote:

Deluded


Well your post says otherwise so it's a good thing I was able to assure you that you are incorrect. You're welcome.
Posted by roadGator
DeBoar’s dome
Member since Feb 2009
157758 posts
Posted on 1/15/19 at 9:22 pm to
Exactly what a deluded person would say. Melt on. You'll get over it.
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