re: How can AB apologize without gettin on the wrong side of Biden voters?

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It’s one of the most fascinatingly wonderful marketing/corporate decision disasters I’ve ever seen.

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Worse than New Coke. When Coke went back to the regular formula customers returned because they didnt piss off them with some dumb arse advertising.

Bud Light (AB in general) pissed off the majority of their customers. AB would have been much better off going after more ladies, hispanics or ANY group that didnt have the negative images that the trans bullshite has.

But they hired a chick who lives in a woke bubble and thought everyone thought like she did and that everyone would embrace the changes.

She was dead wrong.

youtubes
Coors Lights needs to Roll out the "and Twins" commercial asap.

Like fake votes, can they fake AB beer purchases?

Bud light drinkers, when I see them now I instantly think of maskers. If you go out and see a masker you immediately know which way they vote and think. Thats what BL is now, the new mask. Makes identifying leftists much easier

Their customer base is not the LGBTQ+ crowd. That's not the problem. The problem is that they have to keep ESG investment companies from dropping them.

Won’t they drop them if their sales drop far enough that the ROI isn’t there?


I love the mess they created for themselves.

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look at the NFL viewership.

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Are players still kneeling? I'll spend an entire Saturday watching college football, but I don't watch much on Sundays so I'm not sure.

Did teams adopt policies on conduct during the National Anthem? I'm thinking that corrections have been made so that viewers can return.

AB needs to find an avenue for people to return. I don't see them apologizing any further than the general statement the CEO has already issued.

For now, AB should continue to quietly take a bath on this issue. Continue to monitor sales to determine the true effect of branding with someone who makes a mockery of women. Then, they should purge some/all of these decision makers from their marketing team and bring in new team members with a strategy to reconnect with their base.

For advertising, I'd go back to the beginning, before Spuds, the Frogs, and Whassup commercials. Pull some older stuff so they can talk about who they were then and who they are now. They should recognize how AB and consumers have gotten through tough times together. This could be a subtle nod to, "yeah, we fricked up!"

Now if they truly a company that wants to align with a small group of society that enjoys mocking women, having men compete against them in sports, separating confused children from the family unit, dancing suggestively in front of children, then they can one up on Dylan and continue along that demented path.

Total clear apology. Completely stopping any and all ghey/tranny marketing. Can't cover yourself in the American flag one day and then show allegiance to the gay flag another.

Same thing I want from the sports leagues with all their woke stuff. Like the NHL, heck even the Lacrosse leagues, had an opportunity to find new fans like me that got pissed at the other leagues a few yrs back. But every sports leagues bent a knee league a bunch of white guilt cucks.

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For now, AB should continue to quietly take a bath on this issue. Continue to monitor sales to determine the true effect of branding with someone who makes a mockery of women. Then, they should purge some/all of these decision makers from their marketing team and bring in new team members with a strategy to reconnect with their base. For advertising, I'd go back to the beginning, before Spuds, the Frogs, and Whassup commercials. Pull some older stuff so they can talk about who they were then and who they are now. They should recognize how AB and consumers have gotten through tough times together. This could be a subtle nod to, "yeah, we fricked up!"

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this is a pretty solid, well thought-out solution that I think would probably work for them and there is zero chance of them going this route. but if i were CEO for a day, I'd hire you for my PR guy.

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How can AB apologize without gettin on the wrong side of Biden voters?

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As far as they're concerned, it's over. They know full well that once summer is in full swing and they're popping out bikini ads and shite like that, things will be back to normal.

A decent ad campaign and a couple of months of putting Bud lite on sale will make shite right with the day laborers who wear chartreuse t-shirts and all the baws who have a workin' man's Phd.

Cheap beer goes a long way toward mending white trash fences. You'll see.