Disney engineer comments on how Disney is being rapidly transformed by DEI activists

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I’m an Imagineer, a job that the company’s website describes as “the creative engine that designs and builds all Disney theme parks, resorts, attractions, and cruise ships worldwide, and oversees the creative aspects of Disney games, merchandise product development, and publishing businesses.”

It’s an incredible job where I get to work with incredible people, and that’s what makes the current shift in the company culture so distressing.

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On March 11th, we received another company-wide email. “Thank you to all who have reached out to me sharing your pain, frustration and sadness over the company’s response to the Florida ‘Don’t Say Gay’ bill.” Gone were the careful references to “controversial legislation.” He continued, “It is clear that this is not just an issue about a bill in Florida, but instead yet another challenge to basic human rights. You needed me to be a stronger ally in the fight for equal rights and I let you down. I am sorry.”

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In less than two weeks’ time, the company had moved from principled neutrality to open advocacy. This new messaging, intended to mollify the company’s internal critics, accelerated Disney’s meltdown instead.

“Brave Space Conversations” are now held at regular intervals—an absurd euphemism for struggle sessions designed to allow activists to vent their frustrations while drowning out dissenting voices.

All regularly scheduled company meetings are cancelled to make room for these meetings, and park leadership opens the floor to hours-long performative recitations of grievances by hand-picked cast members. They conclude with grandiose statements about inclusion and fairness and understanding pain and listening, but not a single nonconforming viewpoint is heard, either from those who support the bill or those who think Disney has no business getting involved in this dispute in the first place.

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It’s incredible that a company—particularly a company whose brand is family-friendly content—would oppose the perfectly reasonable view that sexual topics are not appropriate for six-year-olds in a public school setting.

But Disney isn’t interested in allowing a genuine debate or conversation to occur, it simply wants to satisfy the DEI activists so they stop making trouble and bad headlines for the company. The result is that they parrot the party line, offer craven apologies, and ignore and silence opposition.

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For a company that claims to listen to the voices of their cast members, the Disney corporation has spent the last couple years ignoring vast swathes of its own workforce.

In recent months, they have gone further, actively supporting one group while actively suppressing or simply ignoring the other. We have changed our core ethos, and our storytelling has suffered under the litmus tests required by DEI requirements.

I have been personally involved in no less than five projects that had their creative visions dimmed by the dictates of profoundly uncreative DEI functionaries: Replace that Christmas song, it’s too Christian. Don’t “culturally appropriate” that visual design, we don’t have a member of that ethnicity on the project team. Send this script to a “sensitivity reader,” the voice is too male. Remove “ladies and gentleman, boys and girls” from all park announcements, it reinforces the gender binary.

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I encourage everyone to ignore the bloviating of Disney executive leadership, from CEO Bob Chapek all the way down to park VPs. These people are not thought-leaders or cultural revolutionaries. They are cowards held hostage by the prevailing narrative, and they will run in whichever direction that narrative dictates.

They do not represent the members of the Disney parks and resorts division. We are as diverse as the country itself, and the company’s attempts to use us as a bloc to push their political agenda is intolerant, exploitative, and profoundly un-Disney.

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