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Did Woke Make Eddie Bauer Go Broke?

Posted on 2/4/26 at 5:16 pm
Posted by LuckyTiger
Top 1% On Onlyfans
Member since Dec 2008
52367 posts
Posted on 2/4/26 at 5:16 pm
They’ve been under pressure up there in Seattle. Apparently they are filing bankruptcy and closing all or most of their stores. They’ve received a lot of lauding publicity over the years for their commitment to DEI.









Posted by PsychTiger
Member since Jul 2004
109111 posts
Posted on 2/4/26 at 5:18 pm to
Go woke go broke
Posted by High C
viewing the fall....
Member since Nov 2012
60884 posts
Posted on 2/4/26 at 5:33 pm to
I’ve owned a few clothing items from them. Didn’t really like any of them, and that has nothing to do with politics. LL Bean was always superior in quality.
Posted by Rip Torner
Member since Jul 2023
2140 posts
Posted on 2/4/26 at 6:02 pm to
LL Bean and Eddie Bauer were specifically created for shapeless, pretentious white people
Posted by LChama
Member since May 2020
4008 posts
Posted on 2/4/26 at 6:02 pm to
Eddie Bauer has seen one up close
Posted by BigTigerJoe
Member since Aug 2022
13854 posts
Posted on 2/4/26 at 6:08 pm to
Posted by SoFlaGuy
Fort Lauderdale
Member since Apr 2020
3157 posts
Posted on 2/4/26 at 6:14 pm to
Had no idea they were still a thing. My mom had an Eddie Bauer Ford Explorer in the 90’s though.
Posted by Speckhunter2012
Lake Charles
Member since Dec 2012
8617 posts
Posted on 2/4/26 at 6:42 pm to
quote:

Did Woke Make Eddie Bauer Go Broke?


You hate to see it.
Maybe they will have a reckoning awakening and come back to sensible business practices?
Posted by Stealth Matrix
29°59'55.98"N 90°05'21.85"W
Member since Aug 2019
11654 posts
Posted on 2/4/26 at 6:46 pm to
Suicidal empathy wins again
Posted by LuckyTiger
Top 1% On Onlyfans
Member since Dec 2008
52367 posts
Posted on 2/4/26 at 7:07 pm to
quote:

My mom had an Eddie Bauer Ford Explorer in the 90’s though.


One of my best buds from college had one back in the day. We called it the EM50, Urban Assault Vehicle.
Posted by j1897
Member since Nov 2011
4589 posts
Posted on 2/4/26 at 7:09 pm to
I'm 6'3 195lbs and i can wear a fricking small from that place.


I can't shop there because i'm not fat enough.
Posted by LChama
Member since May 2020
4008 posts
Posted on 2/4/26 at 7:10 pm to


quote:

t the EM50, Urban Assault Vehicle.
Posted by Stat M Repairman
Member since Jun 2023
2701 posts
Posted on 2/4/26 at 7:13 pm to


#neverforget
Posted by Purple Spoon
Hoth
Member since Feb 2005
20828 posts
Posted on 2/4/26 at 7:14 pm to
Eddie Bauer pioneered thermal outdoor gear back in the day.

Started gearing more towards fashion instead of functionality.

Sold out to private equity in 2021.

Days are numbered.
Posted by LuckyTiger
Top 1% On Onlyfans
Member since Dec 2008
52367 posts
Posted on 2/4/26 at 7:18 pm to
Ziskey: No.

Winger: Yea.

Ziskey: No.

Winger: Oh, oh yea.

Ziskey: No, John.

Winger: Yea.

Ziskey: No, no, no, no.

Winger: Yea, yea, yea.

Ziskey: No.

Winger: I’ll drive.

Ziskey: Okay.

Posted by Roaad
White Privilege Broker
Member since Aug 2006
83802 posts
Posted on 2/4/26 at 7:33 pm to
This seems like starting at a conclusion and working backwards
Posted by TFH
Member since Apr 2016
4181 posts
Posted on 2/4/26 at 7:35 pm to
It amazes me every time one of these companies fails to recognize their core consumer group. And that libtards don’t actually support companies other than Subaru
Posted by Pettifogger
I don't really care, Margaret
Member since Feb 2012
87240 posts
Posted on 2/4/26 at 8:01 pm to
Woke didn't kill Eddie Bauer, most likely

EB was a relic that couldn't decide if it wanted to be a purely mall brand or a borderline technical outfitter. It cycled through owners none of whom knew what to do with it. It never promoted First Ascent very well. It was tethered to malls as malls died.

It became a classic outlet store brand, but instead of (well, in addition to) outlets, its regular stores felt like outlets, lower end locations and constant sales to survive. There was minimal distinction.

IMO, EB needed to become Columbia - cheap boomer/dad outdoorsy clothes. But Columbia has the PFG niche and is flooded in other retailers (think Kohls, TJ Maxx, etc.) while EB maintained a ton of branded storefronts that probably had no traffic.

Posted by reelingintheyears
Member since Jan 2026
357 posts
Posted on 2/4/26 at 8:03 pm to
Who the hell is that? Forget it I don’t wanna know.
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