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Posted on 4/11/23 at 11:55 am to Jake88
My question is this….
Why make this boneheaded move when your stock was at a 52 week high?
Yeah, the chief people officer, whatever the frick that is, seems to be taking credit for the woke campaign, but the Belgians should carpet bomb the entire CSuite.
Ed; apparently I had the wrong person. Not the CPO
Why make this boneheaded move when your stock was at a 52 week high?
Yeah, the chief people officer, whatever the frick that is, seems to be taking credit for the woke campaign, but the Belgians should carpet bomb the entire CSuite.
Ed; apparently I had the wrong person. Not the CPO
This post was edited on 4/12/23 at 10:08 am
Posted on 4/11/23 at 11:57 am to CrownTownHalo
quote:Because it's the trend currently. That and she lives in a bubble.
Why make this boneheaded move when your stock was at a 52 week high?
Posted on 4/11/23 at 12:00 pm to Landmass
quote:
The bar sold only four 12-ounce Bud Light bottles this week,
Two to each troll.
Posted on 4/11/23 at 12:01 pm to Leto II
quote:
If you drink Bud Lite you should get whatever is coming to you.
I am going to have a talk with my 84 y/o mother in the retirement home to whom I bring her a case every two weeks or so. Not sure if she will be willing to give up Bud Lite nor I will be willing to deprive her of it.
Posted on 4/11/23 at 12:04 pm to AUauditor
Just explain it’s not for you but your mother. 
Posted on 4/11/23 at 12:08 pm to partyboy1930
quote:
Corona is not listed as a brand on the AB website.
quote:
Forbes- Anheuser-Busch InBev Buys Corona-Producer, the Last Major Family Owned Brewery in Mexico Jun 30, 2012
quote:
Grupo Modelo, the last major independent Mexican beer producer, has been acquired by Anheuser-Busch InBev NV, continuing a trend of industry consolidation. After the completion of the $20.1 billion deal, Grupo Modelo, producer of Corona, the top-selling import beer in the U.S., will be integrated into AB InBev, the world’s biggest beer company.
LINK
Posted on 4/11/23 at 12:10 pm to Landmass
quote:
Everything woke turns to shite
Posted on 4/11/23 at 12:11 pm to Leto II
quote:
If you drink Bud Lite you should get whatever is coming to you.
Carbonated backwash?
Posted on 4/11/23 at 12:11 pm to Landmass
I enjoy a Budweiser but I prefer the Banquet beer anyway so this won’t impact me
Posted on 4/11/23 at 12:12 pm to Jack Ruby
quote:Corona is also owned by Anheuser Busch.
It's also bitter as shite, just like other Bud products.
Corona is a far superior beer.
If you're boycotting Bud Light, then you need to boycott Corona, Modelo, Michelob, Stella Artois, Natty Light and a bunch of lesser known brands too.
Posted on 4/11/23 at 12:12 pm to 14&Counting
quote:
Got to be one of the biggest marketing disasters since New Coke
yes, but unlike coke, they wont be coming back from this because no one loved budweiser, they just drank it from habit since they were young
coke was apples and oranges compared to this frickup
Posted on 4/11/23 at 12:19 pm to johnnyrocket
quote:
Why can’t beer just identify as beer.
No persons on the bottle, no rainbows, and no picking sides.
Beer needs to be just beer!
Posted on 4/11/23 at 12:19 pm to Lsuhoohoo
I’m starting to see that the conservative base also has some clout. We have watched libs try to boycott anything and everything they don’t like. I have been wondering when everyone else stands up and plays the same game. I believe it has begun.
Posted on 4/11/23 at 12:20 pm to Tiger Prawn
Again, for those who are continuing to post old news: Constellation Brands completes acquisition of Grupo Modelo's US beer business
quote:if you buy a Corona, Modelo, or any of the other brew’s mentioned above in the US, rest assured that AB/InBev doesn’t get a penny of your hard-earned wages
Constellation Brands Inc., Victor, N.Y., announced that it completed its acquisition of Grupo Modelo's U.S. beer business from Anheuser-Busch InBev, Leuven, Belgium, for approximately $4.75 billion. The transaction includes full ownership of Crown Imports LLC, which provides Constellation with complete, independent control of all aspects of the U.S. commercial business; a state-of-the-art brewery in Nava (Piedras Negras), Mexico; an exclusive perpetual brand license in the United States to import, market and sell Corona and the Modelo brands Crown currently sells; and the freedom to develop brand extensions and innovations for the U.S. market.
The Crown portfolio includes Corona Extra, Corona Light, Modelo Especial, Negra Modelo, Pacifico and Victoria from Mexico as well as Tsingtao from China.
Posted on 4/11/23 at 12:20 pm to Landmass
I asked my Marketing class how do you recover? I don't know. The best idea Ive seen from the gurus is "I'd like to buy you a beer." which is basically an apology tour. Nothing I have seen from Bud Light indicates that they will apologize.
Tylenol 1982 is the biggest marketing recovery in history, it wasn't from a self-inflicted marketing strategy though.
This is awful. We may have witnessed the death of an iconic brand that has put forth some of the best marketing in history.
The solution to ending the woke capital movement is to bring back the look book.
Tylenol 1982 is the biggest marketing recovery in history, it wasn't from a self-inflicted marketing strategy though.
This is awful. We may have witnessed the death of an iconic brand that has put forth some of the best marketing in history.
The solution to ending the woke capital movement is to bring back the look book.
This post was edited on 4/11/23 at 12:25 pm
Posted on 4/11/23 at 12:24 pm to Jake88
quote:
Check back in two months. Bud light flowing again.
I wonder if that will be the case. I haven't watched a game of NFL football in 6 years, including the superbowl, and I don't foresee ever watching again.
Posted on 4/11/23 at 12:28 pm to troyt37
Even if it goes back to normal they will have lost millions if not billions. Pretty much the opposite of what you hire a marketer to do.
Posted on 4/11/23 at 12:28 pm to Landmass
I can confirm, was in Rouses this morning, half the cooler was empty except for Budweiser products.. I was actually surprised to see it. I guess people really stopped buying that shite...
Posted on 4/11/23 at 12:33 pm to Landmass
New name suggestion…
Bud Light In The Loafers
Bud Light In The Loafers
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