Bud Light sales off 24.6% worst week yet since this started 6 weeks ago

quote:

---

Sales of the US’s No. 1 beer were down 24.6% for the week ended May 13 compared to a year ago — slightly worse than the 23.6% dip they suffered a week earlier, according to Bump Williams Consulting and Nielson IQ research.

Even more alarming, industry experts say, is the negative impact on Anheuser-Busch InBev’s other brands, including Budweiser, Michelob Ultra — with the latter being the nation’s No. 3 beer last year with more than $3.3 billion in sales last year.

Michelob Ultra sales were off 2.9% versus a year ago in the latest week, in line with a drop a week earlier, according to a Bump Williams analysis of Nielsen IQ data. Sales of Budweiser, last year’s No. 7 beer with more than $1.8 billion in sales, were down 9.7% in each of the two most recent weeks.

“Bud Light is ‘sick,’” Bump Williams, founder of the consultancy said of the US’s top-selling beer, which raked in $4.8 billion in sales last year. “It’s now infected other healthy brands with the InBev portfolio and that’s a bigger problem in my mind.”

“Bud Light is ‘sick,’” Bump Williams, founder of the consultancy said of the US’s top-selling beer, which raked in $4.8 billion in sales last year.

Sales of Busch Light were down 6.8% compared to 0.3% decline the previous week, while Anheuser-Busch’s Natural Light sales were down by 2.8% in the week ended May 13 compared to a 2.5% decline the previous week

---