re: what’s the best beer ad campaign ever?

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Real Men of Genius

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RMOG- Delusional Notre Dame Fans

This might be the beat ever

Miller Lite from the 1980s. Bert Jones et al.

You can call me Ray, or you can call me Jay, or you can call me

Dilly dilly, real men of genius, and Clydesdales.

Real men of genius

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Dilly dilly

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Hard disagree, got really annoying almost immediately

Most successful was Miller lite. Hands down, no contest.

Miller started an entirely new segment of the beer market. And they blew the beer market up.

At the time, anything ‘light’ or ‘diet’ ‘low calorie’ was associated with women. Beer, on the other hand was associated and ads targeted men. Now how do you get men to drink, what had a feminine association? Ingenious advertising, that’s how. And I believe, at the end of that campaign, Miller lite was the #2 selling beer in the nation. Bud heavy was and still is #1.

Don't fruit the beer.