re: What is the most successful marketing campaign for a shite product in the modern era?

Yeti products. Sure they work fine, but there are much cheaper options that will give you similar or superior results.

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Yeti products. Sure they work fine, but there are much cheaper options that will give you similar or superior results.

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Good one. Some guy slices a Yeti and an Igloo in half on Youtube to see what's inside. Turns out Yeti just filled the lid with insulation, Igloo doesn't.

This made me think of another one: recycling paper products.

Bottled water

1- McDonalds during the Jordan era. You know damn well Michael Jordan wasn’t putting that garbage in his body, but all the young, aspiring athletes wanted to be like Mike.

2- Every high school grad should be able to go to a 4 year university and MUST get a college degree in order to make a good living.

3- Hazy “juicy” IPAs, at a premium price. Vast majority aren’t worth a shite, but every brewery is making them now because beer nerds who love the way a beer looks in a photo can’t get enough of them.

Almost 75% of yeti products:

Dollar Shave Club had a pretty good marketing campaign and their razors are absolute shite.

Grey Goose

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You have to marinate it, cover it in sauce, fry it, or heavily season it with something to bring it up to a palatable level, which is the mark of a terrible cut. The meat ends up being simply a vehicle to transport the flavor of something else.

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Rice says hello.

Just because it's a vehicle for flavor doesn't mean it's crap. It's just the nature of fish and chicken. Thighs are marginally more flavorful but still need sauce and marinades to taste decent.

Chicken isn't beef.

The roided out chickens with the DDD is what kills the flavor. You get a game hen, the breast isn't bad. Those 2 inch thick breast slabs from WalMart are another story.


Turkey is my nomination. Plain turkey has no flavor. And they really sold everyone on how much "healthier" gorund turkey is than beef. Ground turkey burgers, sausage, and turkey bacon, taste like arse and have just as much fat as beef and pork except turkey is gross.

That was just to see if you read my list.

Tap water in plastic bottles.