What happened to goth subculture?

Growing up and going to high school in the 90's, goth was def a thing.

I ask because the other day I was at the mall and I noticed the Hot Topic, and walking by it, it didn't seem goth really at all anymore. I would describe it as slightly alternative, but def. not goth.

And it got me to thinking how the 90's goth culture seems to have almost entirely gone away.

It obviously attracted almost exclusively freaks and weirdos and just became a way for them to have their own clique and identity I guess, nothing new, people have been attempting to be rebels and forming counter-cultures and what not.

It even slightly hit the mainstream. You had popular movies like The Crow and The Craft which clearly drew heavy inspiration from youth goth culture. It grew big enough to mock, the famous SNL sketches Goth Talk and of course the goth kids on South Park.

Going through your day to day life, whether school or in the mall or at the movies, whatever, you'd occasionally see these kids, they were hard to miss. I don't see them anymore.

So what happened? Just a fad that got old? What do all the weirdo kids do now? If anything I think they've gone the opposite direction, now it's all about bright colors, pink and blue hair, and being genderfluid otherkin and shite.