South Korean Billionaire offering 75k bonus to employees for having children

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The Seoul-based firm is handing out 100 million Korean won ($75,000) each time an employee has a baby to help reverse the country’s declining birth rate—and it’s even backdating payments to those who started a family before the policy came into place.

“If the current state of low birth rates persists, we will face a national existential crisis such as workforce decline and a lack of defense manpower necessary for national security,” Lee Joong-keun, the founder and chairman of Booyoung Group, said at a staff meeting, according to multiple reports.

“The low birth rate results from financial burdens and difficulties in balancing work and family life, so we decided to take such a drastic measure.”

As well as awarding a total of 7 billion Korean won ($5.25 million) to employees who collectively had 70 babies since 2021, the construction giant’s “drastic” measures include potentially footing the bill for larger families’ rent.

“If land is provided by the government, for employees with three or more children, we’ll let them choose between a childbirth incentive equivalent for three newborns or a public-housing-like rental home [with no tenant tax burden or maintenance responsibilities],” the 84-year-old billionaire added.

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