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Nike Hiring NonBinary Furry in New Marketing Campaign
Posted on 11/10/25 at 2:27 pm
Posted on 11/10/25 at 2:27 pm
quote:
A nonbinary furry starred in Nike's latest advertising campaign amid a slump in sales at the legendary sportswear brand. Nike has been beset with poor sales over the past year while competitors like Adidas and Hoka have enjoyed surging profits. Nike has been beset with poor sales over the past year while competitors like Adidas and Hoka have enjoyed surging profits.
quote:
The company's latest campaign, Gaming Division, a collaboration with British designer Martine Rose, is tailored to the video gaming community. The products launched on October 30 and were modeled by five new gaming-style 'characters' who Nike has described as 'heroes of a modern arena', defined by 'creative energy'. They included nonbinary furry, Dominique McLean, 27, a professional esports player of several combat games whose 'fursona' - furry persona - and gaming alias is Sonic Fox. McLean, from Delaware, is the highest-paid fighting game esports player in the world, with earnings exceeding $800,000 from his gaming victories. The self-proclaimed furry, who uses he/they pronouns and identifies as gay and nonbinary, is known to compete in a blue-and-white fox suit with a large Sonic the Hedgehog-style head.
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Posted on 11/10/25 at 2:34 pm to Burt Reynolds
Okay great, you want us to be angry about this?
Posted on 11/10/25 at 2:36 pm to Burt Reynolds
Congrats on the new gig Burt
Posted on 11/10/25 at 2:41 pm to Burt Reynolds
quote:
The self-proclaimed furry, who uses he/they pronouns and identifies as gay and nonbinary, is known to compete in a blue-and-white fox suit with a large Sonic the Hedgehog-style head
Posted on 11/10/25 at 2:44 pm to thejuiceisloose
quote:
Okay great, you want us to be angry about this?
So we boycottin or what baws??!
Posted on 11/10/25 at 2:47 pm to thejuiceisloose
quote:
Okay great, you want us to be angry about this?
Direct hit on their target market.
Posted on 11/10/25 at 2:55 pm to Burt Reynolds
Nike stuff sucks- I have a couple of old Nike LSU jackets and maybe 1-2 LSU coach's polos that I never wear anymore. The kids both got Nike shoes for school that didn't last through the whole year. I tried to talk them out of them, but they insisted- now they know better.
Posted on 11/10/25 at 3:09 pm to LSUGUMBO
quote:
Nike stuff sucks- I have a couple of old Nike LSU jackets and maybe 1-2 LSU coach's polos that I never wear anymore. The kids both got Nike shoes for school that didn't last through the whole year. I tried to talk them out of them, but they insisted- now they know better.
Nike needs to step up the quality of their child labor
Posted on 11/10/25 at 3:20 pm to Burt Reynolds
quote:
Dominique McLean
quote:
Sonic Fox
quote:
Dominique McLean (born March 2, 1998), known professionally as SonicFox, is an American professional esports player of several fighting games. They have topped many tournaments, including eight Evolution Championship Series (EVO) events for five different game franchises. They are the highest paid fighting game esports player in the world as of August 4, 2019, with over $719,204.94 in earnings.
This post was edited on 11/10/25 at 3:25 pm
Posted on 11/10/25 at 3:32 pm to Shexter
More proof that gaming has sterilized an entire generation of young men
Posted on 11/10/25 at 5:15 pm to Burt Reynolds
So they are using an apparently very popular video game player to advertise a line marketed to people who play video games. Save the outrage for when they use a furry to sell your kids football cleats. I am willing to bet most is not all of the people posting in this thread will never see this ad outside of someone posting about it.
Posted on 11/10/25 at 5:24 pm to Burt Reynolds
!st make a roux.
Posted on 11/10/25 at 5:46 pm to Burt Reynolds
Nike doubling down on stupid. hahaa
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