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re: Long John Silver’s is changing its logo from a fish to a chicken

Posted on 10/11/25 at 9:06 am to
Posted by S
RIP Wayde
Member since Jan 2007
168593 posts
Posted on 10/11/25 at 9:06 am to
They had one where i grew up that had an a&w root beer inside. Used to get some fries from long john and a float from a&w. Those floats were so damn good.
Posted by jmarto1
Houma, LA/ Las Vegas, NV
Member since Mar 2008
37855 posts
Posted on 10/11/25 at 9:07 am to
quote:


quote:
On an interesting note, there is stilll 10 Bennigan's out there


Bennigan's and Steak and Ale were both owned by the same Plano, TX-based company.


I think their name is Legendary brands. Focusing on the Texas economy is what everyone will be doing
Posted by Lsut81
Member since Jun 2005
83651 posts
Posted on 10/11/25 at 9:10 am to
Likely a marketing ploy like IHOP a few years back when they announced they were changing to IHOB because they were focusing on burgers.
Posted by UKWildcats
Lexington, KY
Member since Mar 2015
18711 posts
Posted on 10/11/25 at 9:13 am to
Long John's was founded right here in Lexington. Far Superior to Captain Ds.

That being said this is a dumb move. Just add the "Seafood. Chicken." line below the fish logo.
Posted by UptownJoeBrown
Baton Rouge
Member since Jul 2024
6899 posts
Posted on 10/11/25 at 9:16 am to
What a dumbass move. Just look how Jaguar screwed up changing their icon.
Posted by Pepperoni
Mar-a-Lago
Member since Aug 2013
4128 posts
Posted on 10/11/25 at 9:28 am to


quote:

Long John Silver’s Fried Loot, where every bite is fried
Posted by Sunnyvale
Member since Feb 2024
2256 posts
Posted on 10/11/25 at 9:30 am to
quote:

Love me some LJS, but none in my area. I always look for one when I'm on a road trip.


What do you get from there?
Posted by Tyga Woods
South Central Jupiter Island, FL
Member since Sep 2016
41332 posts
Posted on 10/11/25 at 9:30 am to
quote:

Still an odd move


They're trying to survive. Chicken has been the hot fast food item for over a decade now.
Posted by StringedInstruments
Member since Oct 2013
20412 posts
Posted on 10/11/25 at 9:31 am to
quote:

I see Long John Silver, but I have never met anyone that has eaten there.


Ask a catholic.
Posted by HooDooWitch
TD Bronze member
Member since Sep 2009
11163 posts
Posted on 10/11/25 at 9:36 am to
But did you see a Houlihan’s ?
Posted by Skillet
Member since Aug 2006
113148 posts
Posted on 10/11/25 at 9:41 am to
quote:

That being said this is a dumb move. Just add the "Seafood. Chicken." line below the fish logo.



I find the fish in the logo to be very offensive. So many times in my younger days did I yearn for it to smell more like chicken than rotting tilapia,


ETA: disregard, I was thinking of something else.....me
This post was edited on 10/11/25 at 9:45 am
Posted by Clames
Member since Oct 2010
18831 posts
Posted on 10/11/25 at 9:52 am to
Nothing secret that their food is deep-fried crap.
Posted by WonPercent
BATON ROUGE
Member since Aug 2023
1037 posts
Posted on 10/11/25 at 9:59 am to
Usually chicken and fish combo, but we're talking maybe once every 3-4 years that I come across one.
Posted by fr33manator
Baton Rouge
Member since Oct 2010
133155 posts
Posted on 10/11/25 at 9:59 am to
Tuna is the chicken of the sea,

I guess chicken is the fish of the land.



Though Long John Silver is a pirate.

Hard to get a ship into a chicken plant
Posted by fr33manator
Baton Rouge
Member since Oct 2010
133155 posts
Posted on 10/11/25 at 10:02 am to
This ceo must be in the same class as bud light and Cracker Barrel


"You know that thing that's made us money for a long time?

Yeah, let's completely change that and spend millions on a new corporate image that no one asked for and everyone will hate."
Posted by BrohemAlem11
Ratchet City, LA
Member since Oct 2014
13236 posts
Posted on 10/11/25 at 10:04 am to
Yea...I gotta imagine drive thru fish wasnt killing it marketing wise.....but then again they made it this long so...
Posted by fr33manator
Baton Rouge
Member since Oct 2010
133155 posts
Posted on 10/11/25 at 10:07 am to
quote:

One can see chicken houses everywhere down there when they fly


Yeah man, those huge flocks of flying chickens.
Posted by Riverside
Member since Jul 2022
8251 posts
Posted on 10/11/25 at 10:08 am to
Did they learn nothing from Cracker Barrel?
Posted by fr33manator
Baton Rouge
Member since Oct 2010
133155 posts
Posted on 10/11/25 at 10:09 am to
"Long John Silver's. 'Cause when you think pirates, you think chicken.


It tastes like booty."
Posted by jcaz
Laffy
Member since Aug 2014
18742 posts
Posted on 10/11/25 at 10:13 am to
Chicken is in right now. They are trying to change their image to be more reflective of that. Late AF to that game tho
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