re: How do you advertise your small business?

Our business is nearly all word of mouth and referrals. We do networking events from time to time but only where current customers are present so we can get an endorsement on the spot.

Radio. Best way to advertise. At least that's what I hear on the radio.

Pay some one to optimize your business for the internet.

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Moving to Gainesville

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lucky for you that the only thing Gainseville has to offer the world is a bunch of trees

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How do you advertise your small business?

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Social media. You must have a consistent brand message that provides meaningful content. And when you post, you must do so strategically and not continually. Otherwise, your message becomes diluted. You have to engage your customers.

In your line of work, this may be difficult, but have to figure out a way to be “follow-worthy."

As part of your plan, think about why customers would want to engage with you on social media. Look at your business from the perspective of an outside observer and ask yourself, “Is what we say and produce worthy of being followed? Is it something that will draw people back again? What’s in it for them? Would I follow us?”

You'll also need to figure out a way to "shake things up." Try to leverage the “social” aspect of social media to create online events that get followers excited. Don’t think of it as a marketing “campaign” but rather as a series of experiments with your followers. Surveys, polls, quizzes, product giveaways and crowdsourcing (of photos, videos, etc.) are examples.

And lastly, you have to get your most satisfied customers to become your biggest fans and have them help you get your message out.

Good luck.

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I think your decimal points are in the wrong place.

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Nope, I used to pay $250 a month and now $100. 15 second ad is $2.50 an ad, 30 second is $7.99 an ad

1. Twitter. Create a twitter account for your tree service and start following people who live within that area. You will eventually gain followers and you have to tweet a few times a day so that people will have your company in mind.

2. Running an ad in the local newspaper would be a good idea.

3. Create a website. You can keep it simple, use blogger.. Just to have something that will come up when people google "gainesville tree service".

4. The signs on your trucks is a no brainer. And when you are at a job, make sure you park where it is visible where there is the most traffic. When you go to the store or anywhere. Park where your vehicle will be visible to oncoming traffic. The more people see your sign in different places the more familiar they will become with your service.

5. What about running an ad on local sports AM station?

Send out postcards to previous customers. (People you did work for a year ago or more.)

When on a job, put a sign by the road with bidness name and contact info. Maybe have a clear box attach so people can grab a flier. (Include a time sensitive offer while you're in the neighborhood.)

Twitter is worthless for his business. His customers are middle class to upper class people in late 30s and older who don’t use Twitter.

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When on a job, put a sign by the road with bidness name and contact info

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This works wonders in my neighborhood.