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How do you advertise your small business?

Posted on 12/15/17 at 1:00 pm
Posted by Gatorbait2008
Member since Aug 2015
22953 posts
Posted on 12/15/17 at 1:00 pm
I run a tree cutting business. Have been in the Tampa/Clearwater area for fouryears and grown pretty well. Used Craiglist and and door to door with business cards and fliers. Took a year to start getting work daily but the strain paid off. Had 1,000's of business cards out and those added up and started getting calls. Also put my business on my truck with phone number and got decent returns from that as well.

Moving to Gainesville next month so have to start from scratch up there. I'm keeping work going with the two other trucks I have here(have employees working those trucks). So am just going to keep on in charge of operation down there and start over in Gainesville.

Wondering if you guys have any ideas for marketing here. I really don't feel like going through the door to door routine again it's pain staking. Any websites I am not using that I should be? I do well with the budget and business side of this. Got my degree in Finance. I just don't do as well in the marketing side.

Anything would help.
Posted by NYCAuburn
TD Platinum Membership/SECr Sheriff
Member since Feb 2011
57002 posts
Posted on 12/15/17 at 1:01 pm to
I post about how wonderful my oils smell and show photos with before and afters of my eyelashes on facebook.
Posted by SidewalkDawg
Chair
Member since Nov 2012
9820 posts
Posted on 12/15/17 at 1:02 pm to
Get a midget and do a TV ad. Not sure how it well that will work, but it would be hilarious to see.
Posted by OysterPoBoy
City of St. George
Member since Jul 2013
35141 posts
Posted on 12/15/17 at 1:03 pm to
Groupon
Posted by deeprig9
Unincorporated Ozora, Georgia
Member since Sep 2012
64017 posts
Posted on 12/15/17 at 1:03 pm to
quote:

I just don't do as well in the marketing side.



Run a TV commercial on the local news station with a local celebrity endorsement like Florida head coach Chip Kelly.
Posted by canyon
Member since Dec 2003
18382 posts
Posted on 12/15/17 at 1:06 pm to
Try Nextdoor. Set up one for your neighborhood if one doesn't exist, and put your info out on that.

check this out
LINK

We are on one in our neighborhood down in the Keys and small business owners use it to spread the word.
Posted by NYCAuburn
TD Platinum Membership/SECr Sheriff
Member since Feb 2011
57002 posts
Posted on 12/15/17 at 1:06 pm to
quote:

Run a TV commercial on the local news station with a local celebrity endorsement like Florida head coach Chip Kelly.




commercial set in time just after sharknado happens. Has OP cutting down trees with sharks and McElwains in them
Posted by Aubie Spr96
lolwut?
Member since Dec 2009
41129 posts
Posted on 12/15/17 at 1:06 pm to
Facebook and Instagram for our small business. A good tree guy is hard to find. If you're reputable and do good work, you won't have to advertise much.



Good luck!
Posted by TypoKnig
Member since Aug 2011
8928 posts
Posted on 12/15/17 at 1:06 pm to
Get McElwain to hump that shark again but this time have him wear a t-shirt with your company’s logo instead of being naked.
Posted by deeprig9
Unincorporated Ozora, Georgia
Member since Sep 2012
64017 posts
Posted on 12/15/17 at 1:07 pm to
Cheaper than TV ad is direct mailer with a picture of the local celebrity endorser, such as Florida head coach Chip Kelly.
Posted by lsu2006
BR
Member since Feb 2004
39980 posts
Posted on 12/15/17 at 1:12 pm to
Google adwords
Posted by Tigerdogz
Member since Nov 2011
423 posts
Posted on 12/15/17 at 1:15 pm to
Google plus page. Get a marketing company that can get you on the first page.
Posted by deeprig9
Unincorporated Ozora, Georgia
Member since Sep 2012
64017 posts
Posted on 12/15/17 at 1:23 pm to
You can also do some demographically targetted facebook ads that are broken down by zipcode, age, gender, etc.


If it were me, I would time the direct mailers and facebook ads to all run concurrent in the same two week time frame.

You don't want to over-do it and end up with your phone blowing up, having to just let the phone ring while you are cutting trees. That's just going to piss off alot of potential people that would otherwise be future customers.

Have your website already built and running.

Start with one zip code at a time, let them run, then do another zip code, and another, etc. Go ahead and get the ball rolling with a local temp company in case you need someone to answer phones you can get them fast instead of waiting on paperwork, in the event your phone does blow up.

Posted by idlewatcher
County Jail
Member since Jan 2012
79146 posts
Posted on 12/15/17 at 1:24 pm to
What about SalesForce and those type of sites?

Surely you have a webpage yea? Apparently twitter/FB/etc are help quite a bit especially for 'neighborhood' sites on FB.
Posted by LSU Coyote
Member since Sep 2007
53390 posts
Posted on 12/15/17 at 1:25 pm to
I started out small with podcasts.

Might know the brand now. Casper and my part time project Blue Apron.
Posted by mikelbr
Baton Rouge
Member since Apr 2008
47506 posts
Posted on 12/15/17 at 1:28 pm to
quote:

Facebook and Instagram for our small business. A good tree guy is hard to find. If you're reputable and do good work, you won't have to advertise much.



You're right. A real-live service like trees/plumbing/flooring etc will get traction as people are ALWAYS asking for recs on Facebook.

Facebook is legit a good marketing tool to target specific areas from a city down to the zip codes of users you want to target/service.

I have several friends in the BR area with small businesses(small marketing budget) who are able to get their businesses in Facebook Feeds.
This post was edited on 12/15/17 at 1:29 pm
Posted by Saskwatch
Member since Feb 2016
16563 posts
Posted on 12/15/17 at 1:33 pm to
quote:

I just don't do as well in the marketing side.


Hire a firm that does internet marketing. Maybe help out with some events or do some pro-bono work around the community.
Posted by Thib-a-doe Tiger
Member since Nov 2012
35388 posts
Posted on 12/15/17 at 1:35 pm to
quote:

How do you advertise your small business?



I usually just pull it out of my pants


Might be more of a display than advertising
Posted by stout
Smoking Crack with Hunter Biden
Member since Sep 2006
167272 posts
Posted on 12/15/17 at 1:38 pm to
Homeadvisor wouldn't work for you?
Posted by TDsngumbo
Alpha Silverfox
Member since Oct 2011
41611 posts
Posted on 12/15/17 at 1:43 pm to
quote:

Get a midget and do a TV ad. Not sure how it well that will work, but it would be hilarious to see.

Midgets and sex sell. Midget sex sells better.
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