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Heineken Is Pulling an Ad After Chance the Rapper Called It Racist
Posted on 3/27/18 at 7:33 pm
Posted on 3/27/18 at 7:33 pm
LINK
Heineken Ad
Apparently “Lighter is Better” is horribly racist
quote:
The video commercial, with the tagline "Sometimes, Lighter is Better" showed a bartender sliding a bottle of Heineken Light past a number of people of color, before it reaches a light-skinned woman.
The decision to withdraw followed Twitter comments by Chicago-born Chance the Rapper that gained a wide social media following.
"I think some companies are purposely putting out noticably racist ads so they can get more views.
"I gotta just say tho. The “sometimes lighter is better” Heineken commercial is terribly racist omg," the Grammy-winning singer tweeted on Sunday.
Heineken Ad
Apparently “Lighter is Better” is horribly racist
This post was edited on 3/27/18 at 7:41 pm
38
Posted on 3/27/18 at 7:35 pm to hg
quote:
Lighter is Better
Well, if you are trying to watch calories they are right.
Posted on 3/27/18 at 7:36 pm to hg
What isn't racist? They have watered that word down so much it means nothing.
Posted on 3/27/18 at 7:36 pm to hg
Black people will rag the frick out of a dark skinned brother, but this is racist. Yep
Posted on 3/27/18 at 7:37 pm to hg
chance the rapper is everything thats wrong with rap
Posted on 3/27/18 at 7:39 pm to hg
so they left everything to chance?
Posted on 3/27/18 at 7:42 pm to hg
Just watched the ad.
Where was the racist part, exactly?
Where was the racist part, exactly?
Posted on 3/27/18 at 7:43 pm to hg
I'm a big chance the rapper fan.
That said, what a pussy.
That said, what a pussy.
Posted on 3/27/18 at 7:44 pm to hg
Black people are the worst about looking at another black person and saying, "Woooo, he dark."
Posted on 3/27/18 at 7:44 pm to TbirdSpur2010
Heineken tastes lik piss, But these companies need to be boycotted for acting like such bitches
Posted on 3/27/18 at 7:45 pm to hg
Posted on 3/27/18 at 7:45 pm to hg
Smart move.
If rappers stopped buying Heineken, that would have ruined them.
If rappers stopped buying Heineken, that would have ruined them.
Posted on 3/27/18 at 7:45 pm to JetsetNuggs
quote:
I'm a big chance the rapper fan.
Sorry for your shitty taste in music.
Posted on 3/27/18 at 7:47 pm to TbirdSpur2010
quote:shite like this diminishes real racism
Where was the racist part, exactly?
Posted on 3/27/18 at 7:49 pm to hg
When trying to hit a diversity quota in an ad goes wrong.
Posted on 3/27/18 at 7:51 pm to TbirdSpur2010
quote:
Where was the racist part, exactly?
When the beer when past all the black people (you know, because it’d be racist if they hired a bunch of white people), it got to the Asian woman (because you know, not white) and said lighter is better. Obviously meaning white people are superior.
Not excluding the best part that they tried so hard to not be racist by having a white bartender serving a party of black and Asian people only to be still called racist.
You fricking can’t win with these people.
Posted on 3/27/18 at 7:52 pm to hg
Normally I agree with you guys...but the ad was pretty tone deaf. They had the beer slide past a bunch of black people into the hands of a white girl and up popped "Lighter is better". Could've avoided that one pretty easily
This post was edited on 3/27/18 at 7:52 pm
Posted on 3/27/18 at 7:52 pm to hg
IWDI
Posted on 3/27/18 at 7:52 pm to arkyhawk
quote:
white girl
Asian is white now?
Posted on 3/27/18 at 7:53 pm to arkyhawk
No lootie yet?
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