General Motors Won't Give Up On Sedans

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General Motors Won't Give Up On Sedans

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General Motors’ major American competition, in the form of Ford and Fiat Chrysler, have seen the writing on the wall and bet big on Crossover Hell being the future. While those other guys are exiting the sedan game and introducing a new crossover for every day of the week, GM hasn’t given up on the car buyer, and in fact sees sedans and small cars as a good way to hook them for life.

Sedans and coupes are selling in comparatively low numbers—even Honda cars have dropped below Honda truck sales—but, it’s still big business.

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“It’s a pretty big opportunity for us,” Steve Majoros, Chevrolet’s marketing director for cars and crossovers said at the launch of the new Chevrolet Malibu RS last week, “As other people are making noise about leaving the car business or thrifting back their portfolio, there’s still business to be had there. It’s just going about the business in a smart fashion.”

“There’s still volume to be had there,” Majoros continued. “We’ve done a nice job about taking a responsible approach to the product. If other competitors are leaving, we’re very happy to pick up that business, and we’ll certainly do that.”

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