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Started By
Message
re: Bud Light finally tweeted
Posted on 4/14/23 at 9:15 pm to tylerlsu2008
Posted on 4/14/23 at 9:15 pm to tylerlsu2008
quote:
switching beer is a low effort life change
And the hardest part in brand-loyal situations is just getting someone to *try* a different brand.
ETA
JFC- that commercial couldn't be more pandering than if South Park did it as a spoof.
Incomplete list of murica in said ad:
1)Grand Canyon with Clydesdale on back 2.
2) farmland during golden hour
3) father son beer moment on front porch
3) Lincoln Memorial
4) Brooklyn? Bridge with Clydesdale
5) fire house social
6) Clydesdale running on beach
7) st Louis arch
8) nostalgic budweiser brewery
9) mainstreet America (w/ Clydesdale)
10) raising American flag
11) double minority with hand over heart during #10.
12) ?
What did I miss?
This post was edited on 4/14/23 at 9:34 pm
0
Posted on 4/14/23 at 9:15 pm to fallguy_1978
If you click this on Twitter there are Tweets that Bud Light hid from the thread
Budweiser has hidden more than Bud Light did on their tweet
Budweiser has hidden more than Bud Light did on their tweet
This post was edited on 4/14/23 at 9:16 pm
Posted on 4/14/23 at 9:17 pm to stout
Posted on 4/14/23 at 9:17 pm to SPEEDY
Posted on 4/14/23 at 9:18 pm to saint tiger225
Posted on 4/14/23 at 9:19 pm to saint tiger225
Posted on 4/14/23 at 9:22 pm to stout
This post was edited on 4/14/23 at 9:23 pm
Posted on 4/14/23 at 9:23 pm to stout
Things not on my 2023 bingo card: Butt Light getting a shemale as their new ambassador and the brand completely shitting the bed.
Posted on 4/14/23 at 9:23 pm to stout
Posted on 4/14/23 at 9:26 pm to Snoop Dawg
Posted on 4/14/23 at 9:29 pm to saint tiger225
My, how times have changed.
Posted on 4/14/23 at 9:34 pm to SPEEDY
quote:Well shite! They just secured the Volnation!
SPEEDY
Posted on 4/14/23 at 10:27 pm to stout
What an interesting marketing case study. They've completely stigmatized their brand among their consumer base in order pander to a group of people that don't buy their product.
Their consumer base is straight white men younger than 50 and they've turned their product into "the gay beer" that guys are going to roast their buddies for drinking. So nobody is going to buy it.
Their consumer base is straight white men younger than 50 and they've turned their product into "the gay beer" that guys are going to roast their buddies for drinking. So nobody is going to buy it.
Posted on 4/14/23 at 10:40 pm to stout
The comments are awesome!!!!
Posted on 4/14/23 at 11:04 pm to stout
I truly think this is one of the stupidest marketing ideas of all time. Like how do you not know your target audience.
This would be like if a gun company choosing a radical Democrat who's fully in favor of eliminating guns, to be their news spokesperson.
Or like if a tampon/pad company choosing Chris Brown to advertise their products.
This would be like if a gun company choosing a radical Democrat who's fully in favor of eliminating guns, to be their news spokesperson.
Or like if a tampon/pad company choosing Chris Brown to advertise their products.
This post was edited on 4/14/23 at 11:11 pm
Posted on 4/14/23 at 11:10 pm to lsufan9193969700
So in 2023 the percent of the population that is transgender is 0.5% What marketing geniuses decided to focus on 0.5% of the population and risk offending a bigger portion of the 99.5% of the population. It's like these companies are so obsessed with celebrating sexual deviance they will fall on the sword for it.
Posted on 4/14/23 at 11:32 pm to painman1
this is among the funniest threads yet. Comedic gold 
Posted on 4/14/23 at 11:44 pm to painman1
quote:
What marketing geniuses
Would be willing to bet they have a bunch of young, liberal, white women in their marketing department who were just convinced this enlightened approach would be seen as brave and progressive.
Posted on 4/14/23 at 11:55 pm to SoFla Tideroller
quote:
Would be willing to bet they have a bunch of young, liberal, white women in their marketing department who were just convinced this enlightened approach would be seen as brave and progressive.
Nope, just one woman in this instance who saw Bud Light that was a brand that was "too fratty."
It was Alissa Heinerscheid, Harvard and Wharton School of Business graduate who became vice president of marketing at Bud Light in short time (10 years) and made this magnificent contribution for InBev shareholders.
Posted on 4/14/23 at 11:55 pm to painman1
They chasing those Soros ESG corporate points
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