Kubrick was meticulous, but he still missed a detail in The Shining

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its 70s colorado.

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Jack Daniel’s is not bourbon. That is the correct answer. Although it is made almost exactly like bourbon, and pretty much tastes like bourbon, Jack Daniel’s is a little bit different so its makers prefer to call it Tennessee whiskey.

That is all true; undisputed, in fact.

It only gets murky when people try to guess why Jack Daniel’s is not called bourbon. They usually assume it cannot be called bourbon. They further assume that the pre-barrel charcoal leaching process that makes Jack Daniel’s a little bit different is prohibited in the rules that govern bourbon production.

It is not.

The assumption that the so-called ‘Lincoln County Process’ prevents Jack Daniel’s from being called bourbon isn’t just wrong, it is perfectly wrong. Jack Daniel’s doesn’t want to be bourbon, not now, not ever. To its makers and legion of fans, Jack Daniel’s is everything bourbon is and more.

The makers of Jack Daniel’s have believed this back to and including Jack himself. Many years ago, the company took steps to prevent the Federal government from forcing them to call their whiskey ‘bourbon.’

That is why some people insist that Jack Daniel’s is bourbon, because it meets every legal requirement. ‘Bourbon in all but name’ is another way of saying it.

When they eventually did submit their label for approval, they did not use the bourbon classification. That began a series of negotiations between the government and Lem Motlow’s son, Reagor. The family had never called their whiskey bourbon before and they didn’t intend to start now.

“Jack Daniel’s was told by the government that they had to call it a Bourbon,” explained a Jack Daniel’s spokesperson. “We objected and used the fact that our whiskey is different and ‘doesn’t have the characteristics of a bourbon.’” Reagor Motlow made several trips to the government office in Louisville to argue his case. Tests were conducted in the government laboratory there. In the end, the government concluded that Jack Daniel’s Tennessee Whiskey had “neither the characteristics of bourbon or rye whiskey but rather is a distinctive product which may be labeled whiskey.”

'Tennessee whiskey’ is still not recognized as a classification in the Federal code, but the Tennessee legislature has enshrined a definition in Tennessee law."

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Stonehog

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But the bartender pours him Jack Daniels. Jack Daniels is not bourbon. This has always irritated me for some reason.

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Bond drinks Jack Daniels in the novel Her Majesty's Secret Service (Ian Fleming, 1963), the novel You Only Live Twice (Ian Fleming, 1964) and in the movie GoldenEye (1995).

In the movie GoldenEye Bond is drinking Jack Daniel's whiskey with M in her office. The bottle can be seen on the counter, at around 49 minutes into the movie. it looks like M and Bond drink from Duralex tumblers.

The name is not mentioned, but the drink is only referred to as 'bourbon', which technically is incorrect since Jack Daniel's is a Tennessee Whiskey.

M: Would you care for a drink?
007: Your predessesor kept some cognac in the top drawer of...
M: I prefer Bourbon. Ice?
007: Yes.

In the novel On Her Majesty's Secret Service, Bond pours himself "a stiff Jack Daniel's sourmash bourbon on the rocks and added some water" (Ian Fleming, 1963), when he is in Draco's office.

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It's not really a "melt" though. It's an observation and a somewhat interesting one actually.

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Kubrick cleaned that up for him.

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Reagor Motlow

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