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re: Utah Mammoth was revealed as the new name of Utah Hockey Club
Posted on 5/7/25 at 10:07 am to Chad504boy
Posted on 5/7/25 at 10:07 am to Chad504boy
I was hoping they’d pick Pelicans
1
Posted on 5/7/25 at 10:17 am to TDawg1313
quote:
quote:
Trademark issues with Yeti Coolers?
Yeah, it's in the article
quote:
Yeti woulda been cooler
Posted on 5/7/25 at 10:36 am to KosmoCramer
quote:
Trademark issues with Yeti Coolers?
They didn’t want there to be “confusion”. Yeah. Ok. What kind of fricking dullard would confuse a cooler for a hockey team?
Posted on 5/7/25 at 10:38 am to Frac the world
quote:
Classic Utah, gotta rip off the Colorado Mammoth
Shockingly similar color scheme, logo, etc
Posted on 5/7/25 at 10:50 am to Chad504boy
Good logo and colors.
Posted on 5/7/25 at 10:54 am to Chad504boy
I dig the name. I'm so sick of hearing Hockey Club. Home jersey is good other than the striping cut off the collar. Road jersey blows. Replace the lame text with that badass logo.
Posted on 5/7/25 at 11:02 am to Chad504boy
Love the jerseys….
Posted on 5/7/25 at 11:13 am to The Boat
quote:
I was hoping they’d pick Pelicans
Exactly , how can Charlotte get the Hornets back, but we can't have the Jazz. When the Bobcats became the Hornets, that should have been a 3 team trade with Utah getting the new name/mascot
Posted on 5/7/25 at 12:02 pm to Chad504boy
Why not plural?
Posted on 5/7/25 at 12:18 pm to Chad504boy
It’s a shame they used one of those shitty graphic design companies that uses the faux shadows and sharp edges like seemingly every college used in the early 2000s to “upgrade” their logo.
Posted on 5/7/25 at 12:32 pm to KosmoCramer
quote:
Trademark issues with Yeti Coolers?
Well yea. Is this hard to believe?
Posted on 5/7/25 at 12:34 pm to TackySweater
Y'all don't get it. It's fine.
Posted on 5/7/25 at 1:10 pm to TackySweater
What a lot of people don’t really get about the trademark issue with “Yeti” and the like is that it really is perfectly okay to name your hockey team “Yetis” because it’s a hockey team and the other Yeti is a cooler company. The cooler company owns the trademark for coolers marked Yeti. They don’t OWN all uses of the word “Yeti.” If that was the case, Utah hockey would be shaking in their boots over Lacrosse’s Colorado Mammoth. But they are not.
The real problem isn’t really trademarking. It’s marketability. Utah would want to be the best known of the Yeti’s and that won’t happen with an established international brand using the name. So it’s not that Utah hockey can’t have the name… it’s that it’s a problem for them to have it, identity-wise. They have no trouble stepping on a lacrosse team name, because they are easily the most prominent Mammoth on day one.
Truthfully, hockey-wise, Utah Yetis would get more pushback from the Colorado Avalanche, who use a Yeti footprint as a secondary logo and used Howler the Yeti as a costumed mascot. Then you have a hockey ID problem, and the NHL definitely does not want that.
The real problem isn’t really trademarking. It’s marketability. Utah would want to be the best known of the Yeti’s and that won’t happen with an established international brand using the name. So it’s not that Utah hockey can’t have the name… it’s that it’s a problem for them to have it, identity-wise. They have no trouble stepping on a lacrosse team name, because they are easily the most prominent Mammoth on day one.
Truthfully, hockey-wise, Utah Yetis would get more pushback from the Colorado Avalanche, who use a Yeti footprint as a secondary logo and used Howler the Yeti as a costumed mascot. Then you have a hockey ID problem, and the NHL definitely does not want that.
Posted on 5/7/25 at 1:21 pm to SpqrTiger
quote:
Truthfully, hockey-wise, Utah Yetis would get more pushback from the Colorado Avalanche, who use a Yeti footprint as a secondary logo and used Howler the Yeti as a costumed mascot. Then you have a hockey ID problem, and the NHL definitely does not want that.
The NHL has worked around this in the past. You had the Blues and Blue Jackets sharing a division for over a decade. The Golden Knights are so named in order to avoid issues with the London Knights of the OHL.
I agree with you, in that the Avs once used a fair amount of bigfoot/yeti branding. But they've retired the Bigfoot logo, and went with the stylized Colorado C instead. Overall, I don't hate Mammoth. The logo looks sharp, though I would like to see the full branding sheet.
Posted on 5/7/25 at 1:43 pm to CobraCommander83
But the Sabres
Posted on 5/7/25 at 1:45 pm to KosmoCramer
What’s not to get? They didn’t move forward because they didn’t want there to be confusion and because their trademark request was rejected.
Posted on 5/7/25 at 3:41 pm to Chad504boy
Sweet logo
Posted on 5/7/25 at 3:43 pm to TDawg1313
then why not Sasquatch?
Posted on 5/7/25 at 3:46 pm to Chad504boy
The New Orleans NHL team will be named the Rougaroo. They’ll pay a lot of money to Ronnie Rantz to buy the name.
Posted on 5/7/25 at 8:07 pm to SpqrTiger
Avalanche don't even use the yeti footprint anymore. They haven't for a long time.
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