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USC was unhappy with equal revenue sharing model in PAC 12 despite having larger TV market
Posted on 7/2/22 at 9:21 am
Posted on 7/2/22 at 9:21 am
quote:
USC and UCLA first held discussions about ditching the Pac-12 Conference and defecting to the Big Ten last summer, I’m told.
“We’ve been on this for a year,” a high-ranking athletic department staffer at USC shared on Friday morning. “It lost steam, then it picked up two months ago and was a slow build leading up to yesterday.”
The Pac-12’s woeful media rights deal, negotiated by former commissioner Larry Scott, continues to haunt the conference. In the last fiscal year, every Pac-12 member received $21 million less in distributions than Big Ten universities did. That difference will swell to more than $50 million a year, per university, by 2024.
Said the USC staff member, “Every AD in the Pac-12 would’ve made this move if they’re honest with you. It wasn’t personal, just business.”
What the Pac-12 didn’t do, per the USC source, is ask how the Los Angeles-based schools felt about how the conference’s revenue is divided. All the Pac-12 universities currently receive equal shares.
“No one ever had a conversation with us about how we felt about the revenue share,” the source said. “Nobody asked, ‘Are you OK with it? Would we like to see something different next contract?’ Not one conversation with LA schools, that was a mistake. We could’ve ended up leaving for the Big Ten regardless, but you have to have the conversation when we have higher cost of living in LA, higher tax, and 60-70 percent of the Pac-12’s TV market.”
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Posted on 7/2/22 at 9:24 am to Bench McElroy
It's really a thing about demand. LA just doesn't care about football. UCLA's student body is mostly Asian and they really don't give a damn about football. USC has been on the toilet since PC left and other than hardcore fans, no one else cares.
Posted on 7/2/22 at 9:25 am to Bench McElroy
quote:
but you have to have the conversation when we have higher cost of living in LA, higher tax, and 60-70 percent of the Pac-12’s TV market.”
Whawha. I bet it was a bunch of USC grads that helped make this possible.
Posted on 7/2/22 at 9:25 am to Bench McElroy
Wait, it’s about money?
Posted on 7/2/22 at 9:26 am to Bench McElroy
So, all those bans they placed on traveling to SEC and other states really wasn't about equality? You're telling me they like to shout from the rooftops about equity and equality, but only when it doesn't interfere with their piece of the pie?
Shocked.
Shocked.
Posted on 7/2/22 at 9:27 am to MontyFranklyn
quote:
It's really a thing about demand. LA just doesn't care about football. UCLA's student body is mostly Asian and they really don't give a damn about football. USC has been on the toilet since PC left and other than hardcore fans, no one else cares.
Id argue the entire west coast is moving away from football, especially at the college level. It's a product of the mega-class divide IMO which trickles into the different cultural norms. College folks in the west aren't interested in a blue collar sport like football. For pro, you can appeal to working class Latinos and blacks in LA.
USC is a private elitist institution for LAs mega-rich.
Go through the list of Pac-12 schools and find me one school that has a good long term outlook for football support from the student body. The student body eventually becomes your donors and NIL group.
Colorado
Oregon
Oregon state
Washington
Washington State
UC-Berkeley
UCLA
USC
Utah-Yes
Arizona-Yes
Arizona State-Yes
Stanford
I can only see 3 schools with a student body that will rabidly support football for years to come.
The others will have to rely on non-graduates for support. I don't see much support there for those schools like you see at schools like Bama, LSU, Texas, Texas A&M.
This post was edited on 7/2/22 at 9:40 am
Posted on 7/2/22 at 9:28 am to tiggerthetooth
quote:
Whawha. I bet it was a bunch of USC grads that helped make this possible.
It probably was if you think the film industry built L.A. and made it what it is… and USC has the best film program
Posted on 7/2/22 at 9:30 am to Bench McElroy
quote:
we have higher cost of living in LA, higher tax, and 60-70 percent of the Pac-12’s TV market.”
That’s not the PAC-12’s fault.
Posted on 7/2/22 at 9:30 am to MontyFranklyn
quote:
UCLA's student body is mostly Asian and they really don't give a damn about football.
UCLA is 29 percent Asian. That is not mostly. Also a lot of Asians like football.
Posted on 7/2/22 at 9:31 am to Bench McElroy
quote:
but you have to have the conversation when we have higher cost of living in LA, higher tax,
Higher than Palo Alto and Berkeley?
Posted on 7/2/22 at 9:35 am to Bench McElroy
If USC thinks they're that shite hot, go independent, and secure an exclusive network contract. It's called being irrelevant for years. Conference affiliation has nothing to do with it.
Posted on 7/2/22 at 9:36 am to MontyFranklyn
quote:
UCLA's student body is mostly Asian
Posted on 7/2/22 at 9:37 am to Ralph_Wiggum
quote:
UCLA is 29 percent Asian. That is not mostly. Also a lot of Asians like football
There's some weirdness going on with their undergraduate reporting because the numbers fall 10% short of 100%:
African American 5%
American Indian & Alaska Native <1%
Asian & Pacific Islander 33%
Hispanic 21%
White 26%
Other Domestic or Unknown 4%
Here's an old Los Angeles joke:
Q: What does UCLA stand for?
A: University of Caucasians Lost among Asians
Posted on 7/2/22 at 9:43 am to Bench McElroy
quote:
All the Pac-12 universities currently receive equal shares.
USC was the cash cow and they were getting the same revenue as fricking Podunk Corvallis?
USC and L.A. supported that entire Conference like a drunken father.
Bout time they woke up from their stupor.
Posted on 7/2/22 at 9:45 am to mizzoubuckeyeiowa
quote:
USC was the cash cow and they were getting the same revenue as fricking Podunk Corvallis?
USC and L.A. supported that entire Conference like a drunken father.
to be fair, the B1G has similar equal revenue sharing rules. Michigan/OSU get the same revenue split compared with illinois and purdue
but, the B1G brings in a TON more money, so each member's share is much larger
Posted on 7/2/22 at 9:48 am to Bench McElroy
I thought equality was a good thing
Posted on 7/2/22 at 9:52 am to MontyFranklyn
quote:
USC has been on the toilet since PC left
Uh, Helton sucked but they did win a Rose Bowl. You know how you get to Rose Bowl? Its not bought and paid for. They finished #3 in the nation. Way after Carroll left.
Posted on 7/2/22 at 9:58 am to molsusports
Exactly, the majority is Asian
Posted on 7/2/22 at 10:07 am to MontyFranklyn
So LSU lost to an Asian school last year
Posted on 7/2/22 at 10:17 am to Bench McElroy
quote:
It wasn’t personal, just business.
Then the players should get paid by the schools, and the athletics department should receive no funds from the government-supported institution.
These schools shouldn’t be able to play the “it’s just business” card because it’s not just business. The entire system is reliant on government funds.
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